Mixed martial arts has become the fastest-growing sport in the world.
With the ascension of the sport, many athletes have become prominent and viable figures in popular culture today, with many gaining loyal fan followings in the process.
Guys like Georges St-Pierre have solely relied on their endeavors in the MMA world to endear themselves to the masses and as a result have become some of the biggest draws in the sport.
[Georges St-Pierre/ photo cred: Scott Petersen for MMAWeekly.com]