Microsoft’s X-Box Live with Chael and Kenda

For a UFC star like Chael Sonnen, fight week can be a very busy grind. After amazing fans at the Question and Answer session with some admittedly funny zingers, Chael’s day was not done.At the Microsoft Store at Lenox Mall in Atlanta, Chael and The Ult…

For a UFC star like Chael Sonnen, fight week can be a very busy grind. After amazing fans at the Question and Answer session with some admittedly funny zingers, Chael’s day was not done.

At the Microsoft Store at Lenox Mall in Atlanta, Chael and The Ultimate Show host Kenda Perez met fans, signed autographs, and posed for pictures with some of the UFC’s most hardcore fans.

The event was in support of The X-Box Live’s new UFC App. In addition to streaming the pay per views, you can watch a variety of UFC content, including a cool looking “Fight Stories” section that breaks down a feud like Jones-Evans into individual fights available for purchase a la carte.

From the press release:

Video On Demand Catalog – Review the history of head-to-head battles between Champion fighters in a convenient narrative timeline packed with high octane video content. The Fight Stories Video on Demand catalog delivers resources to enhance your UFC experience, including past fights, interviews and more. Content is available from $3 – $10 can be purchased directly with the credit card associated with your Xbox LIVE account.

Social Fight Picks – Engage in friendly competition with newly enhanced Fight Picks, allowing you to compete with those on your friends list and others in the Xbox LIVE community

Leaderboard– Score Entertainment Achievements points for winning Fight Card picks to boost scores and visibility with friends and community on the Leaderboard available via the app hub.

We’ll have more on the new app in the days to come. But right now all anyone can think about is the fight. Two of the best light heavyweights in history will collide in the cage in Atlanta. If you’re a fan, you owe it to yourself to watch this one.