A UFC belt is worth a lot. Not just to the fighters, but to the promotion.
Having a championship bout on top of a card increases sales while boosting the marketability and drawing power of an event. It isn’t until the UFC combines a belt with an already popular fighter that it gets a true star.
Still, popularity and winning don’t always go hand in hand.
In a perfect world, who would hold belts? What fighters blend together the skills, personality and style that could combine to make a star?
Who does the UFC want to have as its champions?
Find out right here.