Not only is Anderson Silva beloved by UFC fans all over the world, but he is a also a cultural icon in his native land of Brazil.
It is with this reason, that Silva is expected to be offered a deal to star in his own television show according to GracieMag.com.
GracieMag.com reporter, Junior Samurai, confirms that the UFC middleweight champion is set to sign a contract with Brazilian TV network, Rede TV!, to host a weekly television program in anticipation of his upcoming title bout at UFC Rio this summer.
The Web site also said that the idea of featuring Silva hosting his own program, was part of a marketing strategy by 9ine, the publicity firm who manages prominent Brazilians such as soccer star Ronaldo and Silva, himself.
The Curitiba native has appeared on several programs throughout Brazil including,Fantastico, Domingão de Faustão, Legendários and Altas Horas.
The main idea is to promote the UFC and Silva on Brazilian television.
UFC Rio is scheduled for August 27, live from the HSBC Arena in Rio de Janeiro.
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