Press Release – Las Vegas, NV – The Ultimate Fighting Championship® (UFC®) announced a sponsorship renewal with SafeAuto Insurance through 2013. Under this agreement, SafeAuto will have a sponsorship presence at six UFC events throughout the year, including Octagon® signage at select UFC on FUEL TV events.
SafeAuto, a leader in the car insurance industry, will continue to sponsor individual fighters during UFC events throughout 2013. SafeAuto Fight Team members that will enter the Octagon® wearing a SafeAuto logo on their fight shorts and banner include Nick Diaz, Nate Diaz, Travis Browne, Donald Cerrone, Clay Guida, Diego Brandao, Erik Perez, Leonard Garcia, Bart Palaszewski and Antonio Silva. The SafeAuto Fight Team website (www.SafeAuto.com/mma) includes exclusive interviews, previews and videos of all the company’s sponsored fighters, as well as UFC content.
“SafeAuto is happy to continue our sponsorship of the UFC,” said SafeAuto CEO Ron Davies. “Fans of the UFC appreciate all the hard work that these athletes put into mixed martial arts. We are proud to be the only car insurance company that is an official sponsor of the UFC. We look forward to continuing our support of this growing sport, as well as the athletes themselves.”
“We’ve built a valuable relationship with SafeAuto through the years and we’re pleased to continue our partnership,” said UFC Vice President of Global Marketing Partnerships Mike Mossholder. “Our partnership drives home the fact that SafeAuto is a well-established and industry-leading brand. We are pleased to have them associated with championship caliber UFC athletes.”
SafeAuto and the UFC will continue to reach fans through custom built promotions such as “VIP at the UFC” contest. Last year, the third annual contest offered fans a once-in-a-lifetime prize to receive a trip to UFC on FX 4, including round-trip airfare, hotel and access to a private meet-and-greet with SafeAuto Fight Team Member Clay Guida.
SafeAuto will also have fully integrated campaigns and digitally driven national promotions on UFC.com that include digital banners, video features and home page takeovers.
The SafeAuto Fight Team can be followed both on Facebook, as well as the company’s “Legal for Less” YouTube channel. The SafeAuto Insurance Facebook page is currently hosting an autograph contest to giveaway a Nick Diaz and Carlos Condit signed poster to a fan in anticipation of UFC® 158: ST-PIERRE vs. DIAZ on March 16.
SafeAuto also covers the UFC on its official “Play it Safe” blog, with additional news and information about members of the SafeAuto Fight Team.
About the Ultimate Fighting Championship®
Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest pay-per-view event provider in the world. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which airs on FX.
In addition to its reach on FOX, UFC programming is broadcast in over 145 countries, to nearly 800 million TV households worldwide, in 28 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly 2.4 million followers on Twitter. Ancillary UFC businesses include best-selling DVDs and video games, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.
About SafeAuto
Safe Auto Insurance Company is a property and casualty insurance carrier based in Columbus, Ohio. Founded in 1993, the company today is licensed in 19 states and employs nearly 1,000 associates in 4 offices around the country, with annual revenues topping $300 million. SafeAuto provides the state minimum insurance coverage to automobile drivers in 16 states including Ohio, Indiana, Kentucky, Georgia, Pennsylvania, South Carolina, Tennessee, Louisiana, Mississippi, Illinois, Missouri, Arizona, Oklahoma, Kansas, Virginia and Texas. For more information and for car insurance quotes, visit http://www.safeauto.com.