This Sunday the WWE is set to unleash Wrestlemania XXVIII, its premier show of the year.
To the company’s credit, they’ve thrown together a stacked card with superstars like The Rock, John Cena, Triple H and The Undertaker to take center stage.
Every year, the WWE puts on a huge show that is able to earn a ton of money in PPV buys and gain a ton of media interest, and this year seems to be no exception.
The headlining bout between The Rock and Cena has the potential to sell over a million PPVs by itself.
Last year, Wrestlemania 27 had roughly 1,120,000 PPV buys, which was over 300,000 more than any single UFC event in 2011.
The UFC annually has out-performed the WWE in overall PPV numbers the last few years, but they have struggled to get an event to reach the heights of a Wrestlemania-like show.
But the UFC’s promotion team is extremely good at promoting each and every event they put on, and with the right amount of planning, time I think they could create an event that could gain as much fanfare as Wrestlemania does for the WWE.
Not only would an event of this caliber help the sport itself grow dramatically, but it would create a media circus that the UFC is generally unable to find.
It would take a huge fight card with at least two title fights and a few more high caliber bouts to make the card live up to its expectations, but the UFC has gone above and beyond before (UFC 100).
Barring any injuries, it could do the same thing on an annual basis and they could just throw a name to the event instead of going by the standard numbered event they have used for most of their cards.
If the UFC was able to throw rising superstars like Jon Jones and Georges St-Pierre on the card—even better.
And they could easily use the remainder of the main card to give guys like Rory MacDonald and Renan Barao the exposure they need to gain PPV buys for themselves when they reach the top level of the sport.
Obviously things like injuries and putting on a top level show each and every month will make this event a little harder for the UFC to create, because unlike the WWE, they can’t have the same guys fighting on every PPV card.
The UFC has always made sure to evolve as the sport grows, and a super event is a logical step in the progression of the sport.
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