The UFC’s International Plans for 2014 Include Events In Ireland, Scotland…Turkey?


(Literally every street corner in Istanbul, sans heroin.) 

Want to know how I know that none of the other MMA sites who reported on this morning’s UFC/EA Gamescom presentation actually watched a second of it? Because not one of them noted that the presentation began with Bruce Buffer introducing Head of EA Sports, Andrew Wilson, and Executive Vice President and Managing Director of UFC Europe, Garry Cook, via A GOLDEN MICROPHONE, the glossy reflection of which would have burned a hole in Thor’s retina had the albino shut-ins who go to these things allowed even a crack of sunlight into the building. And behind Buffer on the jumbotron during his epic introduction? You best believe it was a giant photo of himself in action — his eyes more piercing as the night, his suit classier than your Grandfather’s high school portrait. A visual echo, if you will.

Anyway, it was at this presentation that Cook announced the UFC’s international plans for 2014. Although he got off to a rough start when he said that mixed martial arts integrates such “popular Olympic sports as wrestling,” Cook quickly recovered by reciting some diversity stats like he was MMA Supercomputer Bjorn Rebney before laying out the UFC’s goals for 2014:

We have athletes representing 37 countries. We broadcast our events in 28 languages. And we’ve established major broadcasting partnerships in 145 countries around the world.

And in 2014, you’ll see more live events. England, Sweden, Poland, Ireland, Turkey, and most importantly, we will be back in Germany in 2014. 

Cook conveniently neglected to mention Scotland, which also was highlighted on the jumbotron, as among the UFC’s scheduled trips in the coming year. Man, those British sure can carry a grudge.


(Literally every street corner in Istanbul, sans heroin.) 

Want to know how I know that none of the other MMA sites who reported on this morning’s UFC/EA Gamescom presentation actually watched a second of it? Because not one of them noted that the presentation began with Bruce Buffer introducing Head of EA Sports, Andrew Wilson, and Executive Vice President and Managing Director of UFC Europe, Garry Cook, via A GOLDEN MICROPHONE, the glossy reflection of which would have burned a hole in Thor’s retina had the albino shut-ins who go to these things allowed even a crack of sunlight into the building. And behind Buffer on the jumbotron during his epic introduction? You best believe it was a giant photo of himself in action — his eyes more piercing as the night, his suit classier than your Grandfather’s high school portrait. A visual echo, if you will.

Anyway, it was at this presentation that Cook announced the UFC’s international plans for 2014. Although he got off to a rough start when he said that mixed martial arts integrates such “popular Olympic sports as wrestling,” Cook quickly recovered by reciting some diversity stats like he was MMA Supercomputer Bjorn Rebney before laying out the UFC’s goals for 2014:

We have athletes representing 37 countries. We broadcast our events in 28 languages. And we’ve established major broadcasting partnerships in 145 countries around the world.

And in 2014, you’ll see more live events. England, Sweden, Poland, Ireland, Turkey, and most importantly, we will be back in Germany in 2014. 

Cook conveniently neglected to mention Scotland, which also was highlighted on the jumbotron, as among the UFC’s scheduled trips in the coming year. Man, those British sure can carry a grudge.

Unfortunately, this recent announcement all but closes the door on the possibility of a Paraguay vs. Uruguay: One Guay Out season of The Ultimate Fighter in 2014. We really tried, you guys, but sometimes a petition with 7 signatures just isn’t enough. Perhaps even more befuddling than Eitherguay’s exclusion from the list of future UFC visits was the inclusion of Turkey. Then again, perhaps the move is simply part of the UFC’s plan to treat ONE FC like a child who has never played Risk before. Yes, perhaps.

One thing’s for sure: If the UFC plans on holding an event in Poland, they might want to look into the judging situation over there. I personally cannot have another one of my bets coming down to which judge is on Team Coco and which is not. My bookie has already warned me about this like three times.

J. Jones

THQ’s Executive VP Helps EA Sports Sell Its New MMA Game

(Video courtesy YouTube/EASports)
I took a first year Marketing when I was working on my PR degree and one of the first tactics the professor taught us was the trend of using the campaigns of competitors to flip the script and make your own product loo…

(Video courtesy YouTube/EASports)

I took a first year Marketing when I was working on my PR degree and one of the first tactics the professor taught us was the trend of using the campaigns of competitors to flip the script and make your own product look better.

Like the Pepsi commercial that depicted a Coke and a Pepsi delivery driver sharing a can of their respective company’s soft drink with one another. When the Pepsi driver tries to get his drink back, the Coke driver refuses and a fight, and 90’s hilarity ensues.

Another oft used technique in comparative advertising that is commonplace during election time, is for politician’s campaign commercials to focus on refuting the claims of their opponents with counterpoints.

We’ve all seen the, "[insert name of politician] says that lowering the cost of healthcare isn’t a priority of his. That’s because his wife is a doctor. Shame on you [insert name of politician here]. Paid for for the campaign of [insert name of opposing politician here].

EA Sports is following in the footsteps of its political hopeful counterparts in its latest ad spot refuting the executive VP of THQ’s claims that no MMA fan is going to buy the new EA Sports MMA game when it comes out.

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Randy Couture Advised EA Sports on New MMA Game

Back in the day when mainstream culture believed the only rule in MMA was that you couldn’t wrap your hands in shards of glass, no one would have dreamed that a decade later thousands of people would be throwing down $50 to buy video game versions of the sport (yes…we also cry with joy that […]

ea couture

Back in the day when mainstream culture believed the only rule in MMA was that you couldn’t wrap your hands in shards of glass, no one would have dreamed that a decade later thousands of people would be throwing down $50 to buy video game versions of the sport (yes…we also cry with joy that we’re no longer limited to the original Play Station console…). Things have changed…and for the better.

 Now, we’ve gone on about THQ’s UFC Undisputed series before, and there is little doubt that the game has been a massive success for Zuffa. Of course, where there is money to be made people will follow, and gaming / MMA nerds are now anxiously waiting for the release of EA Sport’s MMA game later this year. According to a recent report from MMA Fighting, in the interest of making the game as good as possible, EA brought in Randy Couture several times to get his feedback on it. The company’s Randy Chase was quoted saying:

“Randy has been to our studio five or six times and has spent a lot of time with our developers and even though he’s not really a gamer, he has shared so much about the fights, and about how he trains for specific opponents,” Chase said. “One of the things he talked about is that when you’re training, if you’re training to fight a wrestler, you want wrestlers in your camp. And that’s something that we really put into our career mode.”

Nice job Randy. And isn’t it nice to know that you’re involvement with the game won’t result in your UFC banishment after all…