Seven Last-Minute Changes to the Bellator PPV That Would Actually Make It Worth Paying For


(Trust us, Bjorn. When Tito pulls out of the Shlemenko fight in a few days, you’ll want to start thinking outside the box. / Photo courtesy of Sherdog.)

By Seth Falvo

By now, you’ve all heard the news: The main event of Bellator’s inaugural pay-per-view has been cancelled due to one of the headliners getting injured only one week out from the fight…again. Except this time around, Bellator isn’t simply moving the remaining card to Spike TV. Instead, Bellator is making Rampage vs. King Mo the new main event, having Michael Chandler fight Will Brooks for a completely meaningless interim lightweight title, moving Alexander Volkov vs. Blagoi Ivanov to the main card, and asking us to kindly fork over our money for this new line-up.

I hate to be pessimistic, but I really don’t think this strategy is going to end well for anyone involved.

The biggest problem with the “Alvarez vs. Chandler III-free” Bellator 120 is that there’s no hook. Every good pay-per-view has to be about something, and if “These two aging light-heavyweights used to really hate each other five years ago” is that something, it’s doubtful that too many fans are going to spend both their money and a Saturday night on it. The boom period for MMA on pay-per-view is long gone. If a new competitor is going to put on a successful pay-per-view event, it’s going to need a stronger product than UFC Lite — it’s going to need something to make it actually stand out.

So it’s in that spirit that I’ve decided to offer up a few last-minute suggestions to make Bellator 120 a more interesting card, to both the casual MMA fans and the grizzled diehards who Bellator is hoping to attract. All of these suggestions are at least a little crazy. Some are crazy enough to actually work. We’ll start off with what I feel is the most practical, then descend further into madness in no particular order…


(Trust us, Bjorn. When Tito pulls out of the Shlemenko fight in a few days, you’ll want to start thinking outside the box. / Photo courtesy of Sherdog.)

By Seth Falvo

By now, you’ve all heard the news: The main event of Bellator’s inaugural pay-per-view has been cancelled due to one of the headliners getting injured only one week out from the fight…again. Except this time around, Bellator isn’t simply moving the remaining card to Spike TV. Instead, Bellator is making Rampage vs. King Mo the new main event, having Michael Chandler fight Will Brooks for a completely meaningless interim lightweight title, moving Alexander Volkov vs. Blagoi Ivanov to the main card, and asking us to kindly fork over our money for this new line-up.

I hate to be pessimistic, but I really don’t think this strategy is going to end well for anyone involved.

The biggest problem with the “Alvarez vs. Chandler III-free” Bellator 120 is that there’s no hook. Every good pay-per-view has to be about something, and if “These two aging light-heavyweights used to really hate each other five years ago” is that something, it’s doubtful that too many fans are going to spend both their money and a Saturday night on it. The boom period for MMA on pay-per-view is long gone. If a new competitor is going to put on a successful pay-per-view event, it’s going to need a stronger product than UFC Lite — it’s going to need something to make it actually stand out.

So it’s in that spirit that I’ve decided to offer up a few last-minute suggestions to make Bellator 120 a more interesting card, to both the casual MMA fans and the grizzled diehards who Bellator is hoping to attract. All of these suggestions are at least a little crazy. Some are crazy enough to actually work. We’ll start off with what I feel is the most practical, then descend further into madness in no particular order.

Throw a One-Night Heavyweight Tournament

Tell Rampage, King Mo, Tito Ortiz and Alexander Shlemenko to forget about that pesky cut down to 205, and throw in Cheick Kongo, Eric Smith, Alexander Volkov and Blagoi Ivanov for good measure. Keep the original four fights as the opening round of the tournament, then air Michael Page vs. Rickey Rainey before the semi-finals and Michael Chandler vs. Will Brooks before the tournament championship bout.

Why It Would Work: The appeal of one-night tournaments has been obvious since the dawn of MMA (no matter what you consider that to be), and the tournament concept is consistent with everything Bellator already does.
Why It Wouldn’t Work: Well, let’s ignore the fact that this season’s light-heavyweight tournament will be decided by a heavyweight bout in this scenario, and instead focus on how this tournament would guarantee that at least one division’s tournament winner will go on to earn a title shot despite coming off of a loss. Also, anyone who thinks a one-night heavyweight tournament is a fool-proof promotional strategy has clearly never heard of YAMMA Pit Fighting.

On that note…

A One Night Open-Weight Tournament

Embrace your inner-Super Hluk. You know you want to.

Why It Would Work: This is the type of spectacle that practically sells itself to the hardcore fans who remember when staying up until 7 AM to find out that Sakuraba mangled his arm seemed like something a normal human being would do.
Why It Wouldn’t Work: This is also the type of spectacle that the Mississippi Athletic Commission would (presumably) frown upon.

BellaTNA: The Hybrid MMA/Professional Wrestling Card

Viacom has been forcing a strange Bellator/TNA partnership for the past few years. Why not promote a half professional wrestling, half MMA card when it actually kind-of makes sense?

Why It Would Work: At least TNA Impact has a built-in fan base that has demonstrated they’re willing to spend money on the company’s pay-per-view events. And besides, Bobby Lashley is currently on the TNA Roster, so there’s that, I guess.
Why It Wouldn’t Work: So, you expect TNA to announce its involvement in the pay-per-view on Thursday’s edition of Impact, hope that fans actually buy it in time for Saturday, and present it to an audience that paid for a show they assumed would only feature MMA bouts? TNA has made some boneheaded business decisions, but this would be a low point even for them.

On the next page: PRIDE, boxing, and the most obvious solution of all…

Are Events Like UFC Fight Night 32 Why the UFC’s Popularity is Suffering?


(It’s almost 2014. Dan Henderson and Vitor Belfort are still main-eventing UFC cards. / photo via Getty)

By Matt Saccaro

Cards like UFC Fight Night 32 are contributing to the death of MMA’s popularity in the US.

In case you haven’t noticed, the UFC’s numbers have been atrocious lately. UFC 165, a card headlined by the light heavyweight champion of the world and future of the company Jon Jones, drew a paltry 325,000 buys. Cain Velasquez vs. Junior Dos Santos III—the finale to the greatest trilogy in UFC heavyweight history—drew a slightly higher number at UFC 166.

The UFC has had woes on free television too. TUF is regularly breaking the wrong kinds of records. And the ratings on FOX Sports 1 have been inconsistent at best. They started strong with a tremendous 1.7 million (back to 2011 Spike TV levels) for UFC Fight Night 26, dropped 54% to 824,000 viewers for UFN 27, fell a further 35% to 539,000 for UFN 28, rose to 638,000 for 29, and stayed at that level for the next fight night card on FOX Sports 1, UFC Fight Night 31 (a.k.a. UFC Fight for the Troops 3).


(It’s almost 2014. Dan Henderson and Vitor Belfort are still main-eventing UFC cards. / photo via Getty)

By Matt Saccaro

Cards like UFC Fight Night 32 are contributing to the death of MMA’s popularity in the US.

In case you haven’t noticed, the UFC’s numbers have been atrocious lately. UFC 165, a card headlined by the light heavyweight champion of the world and future of the company Jon Jones, drew a paltry 325,000 buys. Cain Velasquez vs. Junior Dos Santos III—the finale to the greatest trilogy in UFC heavyweight history—drew a slightly higher number at UFC 166.

The UFC has had woes on free television too. TUF is regularly breaking the wrong kinds of records. And the ratings on FOX Sports 1 have been inconsistent at best. They started strong with a tremendous 1.7 million (back to 2011 Spike TV levels) for UFC Fight Night 26, dropped 54% to 824,000 viewers for UFN 27, fell a further 35% to 539,000 for UFN 28, rose to 638,000 for 29, and stayed at that level for the next fight night card on FOX Sports 1, UFC Fight Night 31 (a.k.a. UFC Fight for the Troops 3).

Not counting UFC Fight Night 32 (the ratings aren’t out at the time of writing), the average viewership for UFC Fight Night cards on FS1 is 884,400. The average viewership for the last five “Fight Night” events the UFC held on Spike TV is over twice that number at a little over two million (1.8 million for UFN 25, 2.2 million for UFN 24, 2.5 million for UFN 23, 1.6 million for UFN 22, and 2 million for UFN 21).

UFC Fight Night 30, the lone Fight Night that’s been featured on FOX Sports 2, only drew 122,000 viewers and was outdrawn by World Series of Fighting 6, which scored 161,000 viewers.

Something—nay, many things, are amiss. Even the king of hyperbole Dana White admitted that the UFC is not mainstream. And with cards like UFC Fight Night 32, it never will be.

What about that event stood out? What about that event made people say, “I need to keep watching the UFC”?

The card was stacked with middling Brazilian fighters and prospects only the hardcore fans and journalists knew or cared about. Fans will say that the card was great because there were finishes, but that’s a short-sighted and extremely myopic view. Yes, four of the six bouts on the main card were finishes, but what’s a finish worth when nobody is watching?

The casual fan, the group on which the UFC’s growth and popularity in the United States is dependent, doesn’t care about finishes. The casual fan cares about names, about stars. The guy who wears tapout and does bicep curls in the squat rack talks about Kimbo Slice and Brock Lesnar, not about the intricacies of a setup for an armbar or a triangle.

Ask yourself this: What did UFC Fight Night 32 do to regain the swaths of casual fans who have tuned out of MMA since 2013?

Obviously, the UFC can’t put all the good stuff on free television because they make money on their PPVs. Still, that brings up another question. What “good stuff” do they have left to put on free TV that’ll draw what they were drawing on Spike?

Their stars are fading. Instead of creating new ones, they’re vomiting a stream of generic, EA sports create-a-fighters onto television screens across America. They’re expecting the casual fan to watch because it’s the UFC and the UFC is a good brand and they’re fights and fights are exciting. Everyone loves fights, right? It’s in our blood to love fighting. Or so the tired MMA-triumphalist rhetoric goes.

But it’s become apparent that that logic isn’t true. People aren’t tuning in for the novelty of “this UFC thing” anymore. They’ve moved on either because they’re waiting for Chuck Liddell’s or Kimbo Slice’s or Brock Lesnar’s next fight, or because the sport is too hard to follow, or because they never see it on TV because they don’t watch FS1, or because they see cards like UFC Fight Night 32 and just don’t care anymore.

This issue becomes even more complicated when you consider the question of overseas expansion. UFC Fight Night 32 was, obviously, a Brazil-centric card. The UFC is also eyeing expansion in many other countries. But is the UFC pursuing this goal because the US market is drying up, or is the US market drying up because of the UFC’s obsession with international growth?

The answer, for now, is elusive. When we see how the UFC closes out the year, we’ll know the bubble has burst if we see the UFC’s popularity in the US continue to wither.

[EXCLUSIVE] Greg Jackson Discusses New Challenge of Coaching on Bellator ‘Fight Master’


(Greg poses with two of his bitter rivals, who he definitely did *not* split a basket of hot wings with later that evening. / Photo via Getty)

By Elias Cepeda

Bellator’s Spike TV reality fight competition show, Fight Master, debuts tonight (10 PM / 9 PM Central). On the show, fighters compete for $100,000 and a Bellator contract as a part of a team led by one of four coaches. Looking towards tonight’s premiere, we sat down with one of those coaches — Greg Jackson — to discuss the unique challenges the show posed to him as a coach and more.

CagePotato: Why did you decide to take part in Fight Master?

Greg Jackson: I think it’s because I do MMA all the time. It was just something different. There are different rules. Not so much the rules in the cage but in terms of the whole structure of the tournament and this amount of time to prepare fighters.  I look at it as a challenge — can I still do well with all these new parameters and this new structure? You give me a new challenge and I’m the type of guy who likes to figure it out, like a puzzle.

CP: There are four of you main coaches on Fight Master (Jackson, Joe Warren, Randy Couture, Frank Shamrock) but each of you brought assistants along. Who did you bring with you as assistant coaches for the show?

GJ: I brought two coaches — Joey  Villasenor and Damacio Page.  They are two guys with lots of experience. Not only are they excellent coaches but they come from Albuquerque like I do. They come from the same neighborhoods and they can help give it an Albuquerque feel.


(Greg poses with two of his bitter rivals, who he definitely did *not* split a basket of hot wings with later that evening. / Photo via Getty)

By Elias Cepeda

Bellator’s Spike TV reality fight competition show, Fight Master, debuts tonight (10 PM / 9 PM Central). On the show, fighters compete for $100,000 and a Bellator contract as a part of a team led by one of four coaches. Looking towards tonight’s premiere, we sat down with one of those coaches — Greg Jackson — to discuss the unique challenges the show posed to him as a coach and more.

CagePotato: Why did you decide to take part in Fight Master?

Greg Jackson: I think it’s because I do MMA all the time. It was just something different. There are different rules. Not so much the rules in the cage but in terms of the whole structure of the tournament and this amount of time to prepare fighters.  I look at it as a challenge — can I still do well with all these new parameters and this new structure? You give me a new challenge and I’m the type of guy who likes to figure it out, like a puzzle.

CP: There are four of you main coaches on Fight Master (Jackson, Joe Warren, Randy Couture, Frank Shamrock) but each of you brought assistants along. Who did you bring with you as assistant coaches for the show?

GJ: I brought two coaches — Joey  Villasenor and Damacio Page.  They are two guys with lots of experience. Not only are they excellent coaches but they come from Albuquerque like I do. They come from the same neighborhoods and they can help give it an Albuquerque feel.

CP: By virtue of doing Fight Master, you are becoming a major figure for Bellator and Spike — competitors of the UFC and Fox. Obviously, you still have lots of guys fighting in the UFC. Do you worry that your involvement in Fight Master will hurt your guys under contract with the UFC or hurt prospects in your gym in terms of their chances of getting into the UFC?

GJ: No. I don’t think that just because I do Fight Master that suddenly the UFC is going to go bankrupt. I don’t work for anybody except for the fighters. That’s limiting in some ways but freeing in others. I like to do things the way I like to do them. I’ve never been under contract with the UFC and never worked for them.

I even like Dana a lot. Dana has been very vocal about things I’ve done but I consider Dana a friend. I’m not enemies with anybody, I’m just doing what I do which is train fighters. I was training in MMA long before I got to the UFC. For me, I’m just a coach.  Maybe if I was a bigger deal it would be a problem, but I’m not.

CP: Was it at all intimidating coaching against all these other guys — Couture, Warren, Shamrock — who have all actually fought and won titles, or did you still feel confident?

GJ: I don’t get intimidated. And, they are my friends. I’m not really intimidated by people. It’s not that I’m a big tough guy. I’m not toughest guy I know. It just isn’t in my nature to get intimidated. I train with elite world champions every day.

CP: What was the most fun part about the process of taping Fight Master?

GJ: For me it was making new friends. I really enjoy meeting different people from different cultures. Getting to know them was an enriching experience. That was the funnest part. Watching the guys develop and get new skills, as well. And unexpected friendships forming as well as seeing people you hadn’t in a long time.

CP: What was the most surprising part of coaching on the show, and what was the most challenging part?

GJ: I’m always surprised by the potential of fighters. A lot of them have some good potential. If they continue to improve and keep their heads, some of these guys could potentially be good fighters.

I think the most challenging part was the rules. These guys have to fight every week so the way you normally peak a fighter and dispense information changes completely.

Master of Foresight Greg Jackson Shows Shocking Lack of Foresight in Joining Bellator/Randy Couture Reality Show


(“OK, Jon, let’s call it a day. I’ve got to go get some fans.”)

Greg Jackson, world-renowned mixed martial arts trainer and Dana White-described “fucking sport killer” is known by MMA fans near and far for his ability to predict the mindsets of opposing fighters and react accordingly. He has created intricate, masterly crafted gameplans that have in turn helped propel the likes of Georges St. Pierre, Rashad Evans, and Jon Jones to the ultimate level of MMA glory. But as they say, “Those who can’t do, teach.” “They” were clearly referring to none other than Greg Jackson, who stated in an interview today that he didn’t “foresee any future problems” with the UFC despite the fact that he’s hopped on board Bellator’s upcoming TUF-ripoff reality show:

No, I don’t think so because like Randy (Couture) I’ve worked with Bellator before, and I don’t think it should be a problem. My fighters are my fighters, and I’m me and like Frank (Shamrock) said as well, I think it’s good for the sport.

Even Dana (White) would admit that it’s good for the sport to have other organizations around.  So I don’t foresee any problems.

Oh Greg, you ignorant slut. After all this time in the game, you think you would have a better understanding of The Baldfather’s view on friendly competition.


(“OK, Jon, let’s call it a day. I’ve got to go get some fans.”)

Greg Jackson, world-renowned mixed martial arts trainer and Dana White-described “fucking sport killer” is known by MMA fans near and far for his ability to predict the mindsets of opposing fighters and react accordingly. He has created intricate, masterly crafted gameplans that have in turn helped propel the likes of Georges St. Pierre, Rashad Evans, and Jon Jones to the ultimate level of MMA glory. But as they say, “Those who can’t do, teach.” “They” were clearly referring to none other than Greg Jackson, who stated in an interview today that he didn’t “foresee any future problems” with the UFC despite the fact that he’s hopped on board Bellator’s upcoming TUF-ripoff reality show:

No, I don’t think so because like Randy (Couture) I’ve worked with Bellator before, and I don’t think it should be a problem. My fighters are my fighters, and I’m me and like Frank (Shamrock) said as well, I think it’s good for the sport.

Even Dana (White) would admit that it’s good for the sport to have other organizations around.  So I don’t foresee any problems.

Oh Greg, you ignorant slut. After all this time in the game, you think you would have a better understanding of The Baldfather’s view on friendly competition.

One would also think a guy as smart as Jackson would have been hesitant to join the ranks of Frank Shamrock, who White will carry a grudge against to the grave (perhaps rightfully so), and Randy Couture, who has enraged White so much with this deal that he has in turn been banned from attending any future UFC events, including those that feature his own son. All we’re saying is, Greg, don’t be too surprised if you show up at the next UFC event and find the guy on the far right blocking the door.

Jackson has been on thin ice ever since he advised Jon Jones to pull out of UFC 151, a move that led to the inevitable cancellation of the event. And although Dana has since ceased spilling haterade in Jackson’s direction, you gotta imagine this move puts the famed trainer back on Dana’s shitlist. And brother, that is not somewhere you want to be.

J. Jones

Spike TV Reveals Details of Two New MMA Reality Shows Featuring Randy Couture


(Photo via MMAFighting.com)

Earlier today, Spike TV and Bellator executives and former two-division UFC world champion Randy Couture hosted a media conference call to give more details about the two television projects “The Natural” will be involved with as part of his multi-year agreement with the cable network and rising fight organization.

The first, titled Fight Master: Bellator MMA will be a reality television fight competition show, reminiscent of the one Spike famously created with the UFC back in 2005, which also featured Couture as a coach on its first season. This time around, Couture will serve as a coach along with Frank Shamrock, Greg Jackson and Bellator fighter Joe Warren. Thirty-two welterweight contestants will vie for a spot in the Fight Master house, and sixteen will make it in to compete for $100,000 and a slot in a future Bellator tournament.

Spike and Bellator say that Fight Master: Bellator MMA will tape in the fall of 2013 and that the show will feature more fighter choice and autonomy than in past shows of this type. The Emmy award-winning Bertram van Munster and Elise Doganieri, who created The Amazing Race will serve as the show’s executive producers.

Spike and Bellator also announced a second reality show that Couture will be a part of. MMA Rescue will feature Couture using “his years of expertise in the business of mixed martial arts to help turn struggling gyms into thriving enterprises.” That’s actually new ground for MMA programming and sounds pretty cool, as far as we’re concerned. Fight fans who have, for years, been subjected to watching restaurants, bars, tattoo shops, and hair salons get turned around will now get their very own version of the business rescue reality-show format.


(Photo via MMAFighting.com)

Earlier today, Spike TV and Bellator executives and former two-division UFC world champion Randy Couture hosted a media conference call to give more details about the two television projects “The Natural” will be involved with as part of his multi-year agreement with the cable network and rising fight organization.

The first, titled Fight Master: Bellator MMA will be a reality television fight competition show, reminiscent of the one Spike famously created with the UFC back in 2005, which also featured Couture as a coach on its first season. This time around, Couture will serve as a coach along with Frank Shamrock, Greg Jackson and Bellator fighter Joe Warren. Thirty-two welterweight contestants will vie for a spot in the Fight Master house, and sixteen will make it in to compete for $100,000 and a slot in a future Bellator tournament.

Spike and Bellator say that Fight Master: Bellator MMA will tape in the fall of 2013 and that the show will feature more fighter choice and autonomy than in past shows of this type. The Emmy award-winning Bertram van Munster and Elise Doganieri, who created The Amazing Race will serve as the show’s executive producers.

Spike and Bellator also announced a second reality show that Couture will be a part of. MMA Rescue will feature Couture using “his years of expertise in the business of mixed martial arts to help turn struggling gyms into thriving enterprises.” That’s actually new ground for MMA programming and sounds pretty cool, as far as we’re concerned. Fight fans who have, for years, been subjected to watching restaurants, bars, tattoo shops, and hair salons get turned around will now get their very own version of the business rescue reality-show format.

The Hollywood Reporter has also reported that MMA Rescue “will be produced by Couture [and] his manager Samuel Spira” and that “Production on MMA Rescue likely will begin after Fight Master wraps.”

Couture said that he felt he was “coming home to Spike” with this new agreement. The former fighter and Dana White BFF also expressed excitement at reprising his coaching role.

“Coaching is where I started before I started MMA and its something I’ve always had an affinity for,” Couture told CagePotato. “I’m a much better technical athlete than I was in 2005 and I’m looking forward to sharing that with the fighters.”

Elias Cepeda

You Knew This Was Coming: Dana White Blasts Randy Couture for Signing Deal With Spike/Bellator


(Go on. Ask him if he gives a f*ck.)

The odds of Randy Couture getting a cushy no-show desk job with the UFC have officially dropped to zero. In the wake of Couture accepting a position to be the new superstar face of Spike TV and Bellator, UFC president Dana White tore into the Natural, blasting his lack of loyalty and even questioning his character as a human being. Here’s what DW had to say about it yesterday:

I’ll say my peace on Randy Couture, and after today, I’ll never mention him again. The bottom-line is this: When that whole thing went down with Randy years ago, we weren’t on the best of terms. Now, before that happened, Randy Couture was on the Matt Hughes, Chuck Liddell deal. He was getting a salary, he was in with the company, he was one of those guys. Then he tries to do all this stuff, pull all this bullshit with Affliction, loses and comes back. So, it took me a long time to warm up to him. His lawyer, who I can’t stand, calling our lawyer every day, saying, ‘We want to come back, we want that job again, we want to work for the UFC,’ and all this stuff. Finally, I just say, ‘yes,’ and give him the FOX [commentary] deal


(Go on. Ask him if he gives a f*ck.)

The odds of Randy Couture getting a cushy no-show desk job with the UFC have officially dropped to zero. In the wake of Couture accepting a position to be the new superstar face of Spike TV and Bellator, UFC president Dana White tore into the Natural, blasting his lack of loyalty and even questioning his character as a human being. Here’s what DW had to say about it yesterday:

I’ll say my peace on Randy Couture, and after today, I’ll never mention him again. The bottom-line is this: When that whole thing went down with Randy years ago, we weren’t on the best of terms. Now, before that happened, Randy Couture was on the Matt Hughes, Chuck Liddell deal. He was getting a salary, he was in with the company, he was one of those guys. Then he tries to do all this stuff, pull all this bullshit with Affliction, loses and comes back. So, it took me a long time to warm up to him. His lawyer, who I can’t stand, calling our lawyer every day, saying, ‘We want to come back, we want that job again, we want to work for the UFC,’ and all this stuff. Finally, I just say, ‘yes,’ and give him the FOX [commentary] deal

He doesn’t even finish his contract — he’s got one more fight left — and he bails on the contract to go do this. Randy Couture has this ‘Captain America’ image and stuff like that, but he is not a good guy. He has never been a good guy. And I’m actually, and I mean this, I couldn’t mean it any more: I am happy that he went there. I’m happy he is there. I never have to deal with Randy Couture ever again…. Talk to 99 percent of the people who know him and you’ll see [he’s not what people perceive him to be].”

Yes, it’s easy to make Dana White out to be the bad guy when the UFC has disputes with fighters, but this Rampage-caliber public venting isn’t really helping Dana’s case either. The only slam on Couture’s character that we’ve ever heard is that he likes women — like really likes women — to the extent that it occasionally affects his judgment. (New theory: Randy Couture jumped ship to Bellator in an attempt to get into Jade Bryce‘s pants. Just throwing that out there.) Stay tuned, and we’ll see if this latest falling-out turns into something nastier…