Bellator 131: The Ortiz, Bonnar Traveling Circus Arrives in San Diego

It is 1:10 p.m. in a banquet room of this San Diego Dave & Busters. Outside, throngs of fans play Skeeball and shoot hoops and play video games that are far larger and brighter than the arcade games of my youth.
At the front of the room, Tito Ortiz…

It is 1:10 p.m. in a banquet room of this San Diego Dave & Busters. Outside, throngs of fans play Skeeball and shoot hoops and play video games that are far larger and brighter than the arcade games of my youth.

At the front of the room, Tito Ortiz sits, alone, at a long table that will soon play host to most of the main card competitors for Saturday’s Bellator 131 event. Ortiz is wearing sunglasses indoors. He has headphones jammed deep in his ear canals, and I imagine he is playing Angry Birds or perhaps Star Wars Commander. Perhaps he is thinking about Stephan Bonnar, his opponent for Saturday night.

Or perhaps he is thinking of nothing at all.

Ortiz has arrived an hour early for the press conference. This, especially the part where it is taking place in a Dave & Busters, has a distinct Strikeforce feel. Because this is where Strikeforce used to run its events. And now that Scott Coker is in charge of the Bellator traveling circus, it is back to the D&B, where good times are had by all.

The new Bellator does feel like the old Strikeforce. This is not a bad thing. The old Bellator felt like there was a bit of an iron curtain at the helm, and there was, except the iron curtain was named Bjorn Rebney.

The new Bellator? It has a California vibe, all laid back and relaxed and whatnot. The corporate culture presented by Viacom is hidden away in the background. Everyone is affable and approachable.

Ortiz, he of the enormous planet-sized watch, takes photos with fans and military members who approach the stage. These things would never fly at other events.

An hour after Ortiz sits alone on the stage, the rest of the Bellator 131 competitors take their places. This includes Bonnar, who either hates Ortiz with a passion or is pretending to hate Ortiz with a passion. For Bonnar, the animosity might not be real because it does not feel real.

But looking at Ortiz sitting three feet away from me, grinding his teeth while Bonnar grins at him? It is difficult to imagine Ortiz being a willing pawn in Bonnar‘s goofy game.

Regardless of Ortiz and Bonnar and whether they like each other or they are playing this all up for the camera, it is a reality that Saturday’s event on Spike TV will be must-see. They’re competing against a UFC pay-per-view, sure, but that UFC pay-per-view is decimated by the loss of Cain Velasquez.

Spike officials told me they are excited about the prospects of this card, which is the first “tentpole” event under Coker‘s regime. They have more time to promote events, since they aren’t running every single week on a Friday night. And they can target casual fans with fights like Ortiz vs. Bonnar, which has zero hardcore fan appeal but still generates interest with casual fight fans.

Coker kicks off the press conference. The first question is whether Ortiz sent a spy to embed in Bonnar‘s camp, as Ortiz has alleged in recent days. Ortiz answers the question, I think. I’m not quite certain what he’s saying, but I know he talks about the Art of War and loyalty and money.

Bonnar has a pre-made answer ready to go, and it is a simpler one.

“He is talking out of his ass, which is located on his neck,” Bonnar says. “Everything he said is a b******t lie. I can’t stand the prick. He’s a selfish prick. He’s a joke.”

Ortiz fires back with an old standby classic, the one that helped him make his name.

“Stephanie Bonnar will be my b***h,” Ortiz stops. “This guy talked about my family. He’s only known for getting his ass kicked in the cage.”

He leans back, off the microphone. And then he realizes he has more to say.

“Man, f**k this guy,” Ortiz says.

Bonnar turns to glare at him, and Ortiz goes back to grinding his teeth. All the while, “King” Mo Lawal grins, having the time of his life. He is also eating chocolate bars from a large Dave & Busters cup. Needless to say, Lawal has no weighty issues on his mind for this week, and he’s here simply to enjoy the festivities with Ortiz and Bonnar.

And that’s the thing about this Bellator event that’s so enjoyable: It is festive. I don’t know if Bonnar and Ortiz hate each other. I don’t know why Justin McCully was wearing a mask in the now-infamous brawl on Spike TV when the fight was first announced. And I don’t know why McCully is still wearing a mask in San Diego this week. He already unmasked; what is the point of putting the mask back on?

It doesn’t make sense. It doesn’t have to make sense, though, because it’s different.

And given the glut of mixed martial arts events we must endure these days, it is notable when something stands out.

Even when the something that stands out is as hokey as the day is long.

Read more MMA news on BleacherReport.com

Bellator 131: Stephan Bonnar vs. Tito Ortiz Full Head-to-Toe Breakdown

This Saturday, two UFC Hall of Famers will square off at Bellator 131 when former UFC light heavyweight champion Tito Ortiz faces Stephan “The American Psycho” Bonnar.
Ortiz last fought in May, submitting the then-Bellator middleweight champi…

This Saturday, two UFC Hall of Famers will square off at Bellator 131 when former UFC light heavyweight champion Tito Ortiz faces Stephan “The American Psycho” Bonnar.

Ortiz last fought in May, submitting the then-Bellator middleweight champion, Alexander Shlemenko, in a light heavyweight matchup.

Bonnar is coming out of retirement for this fight, as his last appearance came in October 2012 against the then-UFC middleweight champion, Anderson Silva, in a light heavyweight matchup.

There has been a lot of trash talk between these two leading up to the fight, so let’s see who has the edge in this head-to-toe breakdown.

Begin Slideshow

Damn, Scott Coker & Co. Are Really Pulling Out All the Stops to Promote Bellator 131

In the MMA marketing game, the list of tactics used to promote a fight card goes something like this:

1. Bring in a recently disgraced legend from your more popular rival promotion to play skeeball/sign autographs.

2. Everything else.

Unfortunately for Bellator, option 1 is no longer on the table, as Wanderlei Silva has been contractually cock-blocked from appearing at their Dave & Busters party this Friday. So with their backs against the wall, Scott Coker’s crack team of ad execs have been forced to reach deep into their idea banks to promote this weekend’s Bellator 131 card. The results have been nothing short of hilarious — like something Jackie Moon would come up with if he was stuck in a creative slump.

Bellator kicked things off in style last night with (what I can only assume was) their first “Taco Tuesday” event, hosted at Dave & Busters and MC’ed by Bellator colorman Jimmy Smith — who I absolutely refuse to talk trash about because he seems awesome. If you hadn’t guessed, “Taco Tuesday” pitted 10 or so diehard MMA fans against one another in a taco-eating competition, with the winner earning a ticket to Bellator 131. And right now, AS WE SPEAK, the promotion is hosting a scavenger hunt across San Diego for, you guessed it, tickets to Bellator 131.

After the jump: Play-by-play analysis of said scavenger hunt (not really), and a few of our ideas about how Bellator can promote themselves in the future.

In the MMA marketing game, the list of tactics used to promote a fight card goes something like this:

1. Bring in a recently disgraced legend from your more popular rival promotion to play skeeball/sign autographs.

2. Everything else.

Unfortunately for Bellator, option 1 is no longer on the table, as Wanderlei Silva has been contractually cock-blocked from appearing at their Dave & Busters party this Friday. So with their backs against the wall, Scott Coker’s crack team of ad execs have been forced to reach deep into their idea banks to promote this weekend’s Bellator 131 card. The results have been nothing short of hilarious — like something Jackie Moon would come up with if he was stuck in a creative slump.

Bellator kicked things off in style last night with (what I can only assume was) their first “Taco Tuesday” event, hosted at Dave & Busters and MC’ed by Bellator colorman Jimmy Smith — who I absolutely refuse to talk trash about because he seems awesome. If you hadn’t guessed, “Taco Tuesday” pitted 10 or so diehard MMA fans against one another in a taco-eating competition, with the winner earning a ticket to Bellator 131. And right now, AS WE SPEAK, the promotion is hosting a scavenger hunt across San Diego for, you guessed it, tickets to Bellator 131.

Personally, I think these promotional stunts are brilliant. Whereas Dana White just gives UFC tickets away on Twitter, Bellator really wants to make you earn the right to see Stephan Bonnar fight Tito freakin’ Ortiz in 2014. I mean, how can you *not* appreciate a company that is backed by the multi-billion dollar Viacom, yet resorts the same promotional strategies as a minor league baseball team? It’s like Scott Coker wandered into a Chuck E. Cheese for the first time ever last weekend and got really, really inspired.

And his inspiration is inspiring me, dammit. So if Bellator is looking for some other promotional ideas for Bellator 131 or any future card, really, they can either hire me or observe the following list.

Topple “The Colossus” Night

This would be kind of like of like Pin the Tail on the Donkey, only with James Thompson‘s chin serving as the donkey and a Bellator fan’s fist as the tail. Basically, you’d give a bunch of average Joe’s the opportunity to KO Thompson while blindfolded, and the first 5 to do so would win tickets, a Power Card, jalapeno poppers, etc.

Wac-a-Mole Night With Stephan Bonnar’s Training Partners! 

The criminal mastermind known as Tito Ortiz has placed a mole somewhere inside Bonnar’s camp, and it’s up to you to smoke it out!

Date a Fighter Night

Think The Dating Game. One lucky lady gets to choose 1 out of 3 fighters to go on a date with based on their answers to a series of blindly-asked questions. Those 3 fighters: Dave Rickels, Dakota Cochrane, Tim Sylvia.

Domestic Violence Awareness Night

More often than not, this would follow “Date a Fighter Night.”

Are You Smarter Than a Fifth Grader: Bellator Edition?

Blah blah blah the fifth grader is Tito Ortiz.

So there you go, Bellator. Remember, there’s plenty more where that came from and I work for relatively cheap.

J. Jones

Tito Ortiz vs. Stephan Bonnar: Anyone Still Interested?

It used to be when Bellator rolled out a “new season” of television, what it really meant was it was about to roll out another series of tournaments filled with fighters you’d never heard of.
The tournaments were a nifty concept back when they started….

It used to be when Bellator rolled out a “new season” of television, what it really meant was it was about to roll out another series of tournaments filled with fighters you’d never heard of.

The tournaments were a nifty concept back when they started. But, they were always more of a hindrance than a help. They pushed logical matchmaking to the side because Bjorn Rebney had crowed about tournaments being the only legitimate way to crown a champion, and he couldn’t really go back on that. And then, of course, he did go back on that. By the end of Rebney‘s tenure as czar of Bellator, he was avoiding the tournament results when convenient in order to make the fights people really wanted to see in the first place.

You know, like he should’ve done from the very beginning.

But a new season of Bellator is once again upon us—only this one feels more like a new season, in the way that actual seasons turn the scenery from a sea of snow into a bright and shining summer landscape. Rebney is gone, and in his place is brilliant promoter Scott Coker, matchmaker Rich Chou and many of their old friends from the now-defunct Strikeforce.

This new Bellator, it is not like the old Bellator at all. There are no more tournaments. Chou has begun trimming some of the fat from Bellator‘s bloated and sickly roster. And they’re kicking things off next week on Spike with a card filled with fights the fans want to see. I’m all in for a repeat of Michael Chandler vs. Will Brooks. King Mo vs. Joe Vedepo? It is not ideal, but it will do. And the mere mention of Joe Schilling and Melvin Manhoef—two world-class kickboxers who will be kickboxing under MMA rules with MA gloves—well, that positively sends chills up and down my spine.

And then there’s the main event. Tito Ortiz and Stephan Bonnar, two relics of the UFC’s past, doing battle in the main event of the UFC’s biggest competitor’s most important show to date.

It is a curious thing, this one. I know how I feel about the fight, and I can tell you in pretty simple terms: I like it a lot. But I also understand what it is, and I understand why Coker and Chou put it together. It’s not a fight to determine the future of Bellator. It is not a fight to determine a Bellator light heavyweight champion, though given the dearth of talent in the division as a whole, giving the winner of this fight the strap might not be such a bad idea.

This is a fight created for one purpose: to draw eyeballs to the Bellator product. Coker is banking on the idea that casual fans have probably heard of Ortiz and, perhaps, of Bonnar. And he’s right. Ortiz and Bonnar are stars of the UFC’s yesteryear, but they are stars all the same, and that is something Bellator lacks. And so the hope is that casual fans will see Ortiz and Bonnar on the top of the poster, and they’ll tune in and see other great mixed martial arts action with Lawal and Chandler and Brooks and everyone else on the card.

The shenanigans leading into the Ortiz and Bonnar scuffle? They were memorable, though, perhaps, not in the way Bonnar thought they would be when he came up with the idea to put Justin McCully in a mask. You have to give Bonnar an A for effort, but they would have been much more effective if anyone in the world really knew who McCully was, why he has a relationship with Ortiz and why in the blue hell he was wearing two masks.

Was one mask not enough? I’ll never understand that part of the angle. But it doesn’t matter if you understand it. All that matters at this point is that you remember it, and we do. Does it make me want to see Ortiz and Bonnar fight? No. Not at all. But it gives us something to latch onto. It gives us a reason, however flimsy it might be, to tune in and watch.

And that’s something Bellator has been missing since the very beginning of the product on television: a continued reason for fans to tune in.

I don’t know what the new era of Bellator holds. I know that the promotion is in good hands with Coker and Chou, and all the other holdovers from Strikeforce. I know the people at Spike have plenty of experience in working with televised mixed martial arts. But nobody knows how it’s going to play out, whether there is room for another competitor for the UFC or whether the UFC’s insistence on international expansion will leave them vulnerable—much like the World Wrestling Federation was overtaken by World Championship Wrestling in the 1990s.

The future is murky, but here is what I do know: Ortiz vs. Bonnar is a good thing, and it is the right fight at the right time.

You can laugh, and you can point at Bellator putting a bout between two aging light heavyweights above their own lightweight championship on a fight card, but you’ll tune in. All of us will.

Read more MMA news on BleacherReport.com

Tito Ortiz: Stephan Bonnar Is ‘A Phony’ and ‘An Embarrassment to the Sport’

UFC Hall of Famer Tito Ortiz swears his upcoming grudge match with Stephan Bonnar is unlike any other he’s encountered in his 29-fight career due to the utter disdain he has for The American Psycho. 
In a brief video interview with MMA Junkie, the…

UFC Hall of Famer Tito Ortiz swears his upcoming grudge match with Stephan Bonnar is unlike any other he’s encountered in his 29-fight career due to the utter disdain he has for The American Psycho. 

In a brief video interview with MMA Junkie, the self-proclaimed People’s Champion slammed Bonnar, a fellow UFC Hall of Famer, saying he’s done nothing for the sport of mixed martial arts: “I take it very personally, and I can’t just let it slide by. This guy wants to come out of retirement and fight me? He got his wish. He’s a fake. He’s a phony. The guy’s a joke, and he’s an embarrassment to the sport.”

Bonnar, best known for his epic Ultimate Fighter finale brawl with Forrest Griffin back in April 2005, and Ortiz square off at Bellator 131 on November 15. 

The contest marks the first time Bonnar will step inside the cage since a lopsided TKO loss to Anderson Silva at UFC 153 in October 2012. 

Ortiz briefly retired after a close decision loss to Griffin at UFC 148 in July 2012, but eventually, he returned to the cage when Bellator signed him last July. 

Despite an atrocious 1-7-1 record in his past nine fights, Ortiz looked like a new man when he fought then-Bellator middleweight champ Alexander Shlemenko in a light heavyweight matchup in May. 

Ortiz had no problem getting the fight to the mat, where Shlemenko looked like a fish out of water, before his American counterpart locked up an arm-triangle choke.

Ortiz vs. Bonnar headlines Bellator 131, which takes place at the Valley View Casino Center in San Diego, and the card also features a lightweight title clash between Michael Chandler and Will Brooks. 

 

John Heinis is a featured columnist for Bleacher Report. He is also the MMA editor for eDraft.com.

Read more MMA news on BleacherReport.com

Bellator Should Keep Some Focus on Growing Prospects

When Scott Coker took over as president of Bellator MMA earlier this year, fans expected to see Viacom’s mixed martial arts property transform into something of an amalgamation of the Bellator we know and the defunct Strikeforce promotion.
In the…

When Scott Coker took over as president of Bellator MMA earlier this year, fans expected to see Viacom’s mixed martial arts property transform into something of an amalgamation of the Bellator we know and the defunct Strikeforce promotion.

In the span of just over four months, Coker has signed names like Bobby Lashley, Paul Daley, Melvin Manhoef, and Joe Schilling. Not to mention grabbing up UFC Hall of Famer Stephan Bonnar for a showdown with former UFC light heavyweight champion Tito Ortiz.

The tournament format and weekly shows are gone, and Bellator is setting out to put on the biggest fights possible. But is it investing too much time and effort into aging legends and not enough into growing prospects?

The main event of Bellator 131 is between two UFC Hall of Famers who retired in UFC after going on irreversible slumps. If Ortiz vs. Bonnar was the best fight Bellator could make on a given card, then by all means, make it the main event. But the co-headliner of that show features two of their best fighters in the rematch between Michael Chandler and Will Brooks for the Bellator lightweight title.

That fight should be taking top billing as it’s a championship bout, and so all the casual-fan eyeballs gained by Tito Ortiz and Stephan Bonnar can be shown that Bellator has more to offer than just ex-UFC fighters looking to get a few more cracks at glory.

The better-known fighters should be used as a test against Bellator’s homegrown talent and in showcase fights against up-and-coming fighters. Aside from focusing on just its younger crop of talent already on the roster, Bellator should actively pursue legitimate prospects in mixed martial arts.

It is scooping up notable talents from the kickboxing, professional wrestling and jiu-jitsu worlds, but they need to try to get their hands on young talent from the MMA sphere. It does a good job of finding local fighters to fill up its undercards, but it needs to look deeper to scout the fighters who are making the bigger waves on the regional circuit.

I do think that once Bellator gets into the rhythm of putting on the events that Coker wants, the matchups will get better and the mix of homegrown talent, notable combat sports athletes, and the old guard can all fight each other, and if Coker plays his cards right, they can capitalize on some big fights along the way.

Coker certainly has the eye for prospects in mixed martial arts. Just look at the talent that came out of Strikeforce. Daniel Cormier, Ronda Rousey, Tyron Woodley, Tarec Saffiedine all came up through Strikeforce and are now making it at the upper echelon of the UFC.

Before it was bought by Zuffa and picked clean of stars, Strikeforce had a good balance of prospects and well-known fighters, and the Strikeforce Challengers series was a great way to showcase developing talent.

During a media tour for the upcoming Bellator 131 event, Coker told MMAFighting.com that the organization will continue to focus some of their efforts on new talent, saying:

As you guys know, I think we’re very good at building fighters from the ground up. We’ll buy some when the free-agency market starts heating up a little bit. But we’re going to take a step back [from PPV], why not build these fighters that we are going to promote in front of 100 million households.

Coker was referring to their shifting focus away from pay-per-view events and to putting big fights on Spike TV. The 10 seasons featuring tournaments have thus far given Bellator a solid base of homegrown talent.

Add in the big-name free agents that have been signed and Coker’s penchant for finding the next big star, and you’ve got the ingredients for a great roster and great shows.

Finding prospects in MMA is no easy task, and if brought along too quickly, their hype can fizzle out quickly. Coker has proven to be up to the task, and hopefully Bellator can renew its focus of growing prospects into legitimate contenders.

Read more MMA news on BleacherReport.com