Robert Whittaker Issues First Statement Following UFC 234

On the day of UFC 234, the pay per view lost its main event when Robert Whittaker was forced out of the main event against Kelvin Gastelum due to a hernia which forced Whittaker to pull out of a card that was set to feature the Australian. Robert Whitt…

On the day of UFC 234, the pay per view lost its main event when Robert Whittaker was forced out of the main event against Kelvin Gastelum due to a hernia which forced Whittaker to pull out of a card that was set to feature the Australian. Robert Whittaker has now broken his silence by […]

The post Robert Whittaker Issues First Statement Following UFC 234 appeared first on MMA News.

Israel Adesanya Draws Criticism From Fellow Middleweights

In the main event of UFC 234, Israel Adesanya and Anderson Silva took part in a display of poetry in motion, an entertaining clash of high-level strikers. The bout was met with high praise from many fans and media members alike, but some members of the…

In the main event of UFC 234, Israel Adesanya and Anderson Silva took part in a display of poetry in motion, an entertaining clash of high-level strikers. The bout was met with high praise from many fans and media members alike, but some members of the middleweight division came away from their viewing experience with […]

The post Israel Adesanya Draws Criticism From Fellow Middleweights appeared first on MMA News.

Dana White Discusses UFC 234 Pay-Per-View Numbers

After his impressive performance at UFC 234, rising star Israel Adesanya has turned his attention to all the potential ‘pay-per-view points being left on the table.’ This is a situation that would not even be happening had middleweight champion Robert Whittaker not needed immediate surgery to correct a hernia. That, however, is the reality of […]

The post Dana White Discusses UFC 234 Pay-Per-View Numbers appeared first on LowKickMMA.com.

After his impressive performance at UFC 234, rising star Israel Adesanya has turned his attention to all the potential ‘pay-per-view points being left on the table.’

This is a situation that would not even be happening had middleweight champion Robert Whittaker not needed immediate surgery to correct a hernia.

That, however, is the reality of the situation. Whittaker had a successful surgery and should be back to training in four to six weeks.

Dana White On UFC 234 Buyrates

At the post-fight press conference, UFC President Dana White did something he usually doesn’t do. That is, he showed his hand and revealed that the PPV buyrates didn’t suffer too badly, or at all, as a result of the last-minute main event change.

“The pay-per-view wasn’t bad,” White said. “The pay-per-view wasn’t bad at all. It was a good night. I didn’t sleep at all, but other than that, it was a great night. Everything worked out. At the end of the day, you’re going to hear people bitch and if people don’t want to buy it, they don’t have to. But most fight fans want to see some fights and we did really well considering what happened to us.”

Adesanya’s Take

Despite being booked as the co-main event, Anderson Silva and Adesanya was the must-see attraction on this card. Couple that with all the work “Stylebender” says he put in and the fact that their fight did ultimately produce the “Fight Of The Night,” and Adesanya says his argument is clear.

“I’m working my a** off,” Adesanya said. “I feel like, man, I don’t know what the buy rates are because it wasn’t really my main event. It wasn’t really my show. They put me in the (expletive) regular hotel. I didn’t get the main event suite either. But the pay-per-view points I’m looking like, what happens to them? Maybe me and Anderson can split those because we got ‘Fight of the Night’ and that’s a lot of money being left on the table. We’ll see what happens with that.

“If you look at the YouTube, or just the numbers itself: The official ‘Countdown’ on YouTube, last time I checked it was like 300,000 views for Rob’s one with Kelvin. Me and Anderson, I’m pretty sure our one is past a million now. We’ve known who the people have wanted to see for so long.”

The post Dana White Discusses UFC 234 Pay-Per-View Numbers appeared first on LowKickMMA.com.

UFC 234 Prelims Post Record Numbers On ESPN

The pairing of the premier mixed martial arts promotion in the world and the worldwide leader in sports continues to be a hit. According to the sports media giant, the airing of the UFC 234 prelims on ESPN & ESPN Deportes drew the second highest-rated pay-per-view prelims on record: ESPN Media Zone published an itemized […]

The post UFC 234 Prelims Post Record Numbers On ESPN appeared first on LowKickMMA.com.

The pairing of the premier mixed martial arts promotion in the world and the worldwide leader in sports continues to be a hit.

According to the sports media giant, the airing of the UFC 234 prelims on ESPN & ESPN Deportes drew the second highest-rated pay-per-view prelims on record:

ESPN Media Zone published an itemized breakdown of the rousing success:

  • UFC 234 PPV Prelims aired on ESPN and ESPN Deportes from 8-10 p.m. and averaged a 1.0 metered market rating
  • Based on preliminary ratings, ESPN’s transmission of the Prelims ties with several other PPV Prelims as the second highest-rated PPV Prelim on record, behind a 1.1 metered market rating for 11/12/16 UFC 205 PPV Prelim (McGregor/Alvarez)
  • Last night’s PPV Prelims were up 100% from the UFC 221 PPV Prelims (Romero/Rockhold) that aired on February 10th, 2018 (0.5 rating)
  • The telecast followed the Virginia/Duke game and peaked with a 1.7 metered market rating and during the Ishihara vs. Kang fight.

UFC 205 prelims still hold the record, albeit by the narrowest of margins. No doubt Conor McGregor helped move the needle for that event.

I know we’re only two months into this partnership, but you would have a hard time arguing the UFC/ESPN deal has been anything but great for the UFC and the sport as a whole thus far.

The post UFC 234 Prelims Post Record Numbers On ESPN appeared first on LowKickMMA.com.

Dana White Justifies Why He Skipped Over Tony Ferguson and Colby Covington for Past Title Shots

Fighters winning an interim title almost always guaranteed a title shot to unify the belts in the past but that practice has changed with a couple of champions in recent history. Both Tony Ferguson and Colby Covington were stripped of their interim tit…

Fighters winning an interim title almost always guaranteed a title shot to unify the belts in the past but that practice has changed with a couple of champions in recent history. Both Tony Ferguson and Colby Covington were stripped of their interim titles and UFC president Dana White feels justified in both instances where that […]

The post Dana White Justifies Why He Skipped Over Tony Ferguson and Colby Covington for Past Title Shots appeared first on MMA News.

Dana White Comes to Robert Whittaker’s Defense

UFC 234 was supposed to to feature Robert Whittaker making his first defense of the UFC middleweight championship against Kelvin Gastelum in the main event. However, a hernia forced Whittaker into surgery and out of the main event, much to the chagrin …

UFC 234 was supposed to to feature Robert Whittaker making his first defense of the UFC middleweight championship against Kelvin Gastelum in the main event. However, a hernia forced Whittaker into surgery and out of the main event, much to the chagrin of MMA fans around the world. Although Dana White has been critical of […]

The post Dana White Comes to Robert Whittaker’s Defense appeared first on MMA News.