UFC: Will Expansion Have a Negative Impact on Some Markets?

With Dana White set on global domination, it has become apparent that certain markets must settle for whatever scraps the UFC decides to throw their way. The general consensus throughout the MMA media appears to be that the UFC currently stages too man…

With Dana White set on global domination, it has become apparent that certain markets must settle for whatever scraps the UFC decides to throw their way.

The general consensus throughout the MMA media appears to be that the UFC currently stages too many events.

Their relatively shallow roster is not sufficient to satisfy the current schedule. Moreover, the sudden, inexplicable frailty of their athletes has only compounded the issue.

The result of this is that Joe Silva is like the little boy with his finger in the dyke, trying to hold the schedule together by booking cards that are at least vaguely watchable.

The media has failed to properly assess the issue, however. While some argue that the UFC’s schedule exceeds demand for the product, the truth is that there is no such thing as too much MMA.

There can be too much premium content, such as pay-per-views, but the notion that the sport’s fans want fewer shows in general is false—at least in this writer’s opinion.

Some may want a reduced schedule in order to promote card depth, but if the roster could support the current schedule, those same people would doubtless be in favour of more shows being promoted.

Dana White and Co. are not guilty of oversaturating the market, but they are guilty of overextending themselves. That is why they continue to expand. They need more countries to become invested in the sport and more youngsters to start on the path to an eventual career in MMA.

Unfortunately for those markets that have already been tapped—particularly those that were less successful than had been anticipated—they are likely to witness fewer and fewer events on their soil.

Let’s take the UK as an example.

The UFC already knows where it stands with the British fans. It is a middling market that need only be stoked once per year in order to maintain the UFC’s modest presence. More importantly, the inconvenient time disparity between the UK and the U.S. means that PPV is almost out of the question.

While the UFC expands into untapped territories like India and China, markets like the UK—and indeed much of Europe—can expect to be largely overlooked.

We value loyalty, and Dana’s relationship with the fans has, in some ways, created the illusion that he will sacrifice profit for the purpose of demonstrating his fidelity, but sometimes we forget that White and the Fertitta’s are running a business. Their loyalty generally only extends as far as it benefits their bottom line.

Fans incessantly badger the UFC President on Twitter, demanding that he take his travelling circus to wherever is most convenient for them—and as a Scotsman, believe me when I say that I can sympathise.

The problem is that the UFC’s ambition precludes them from satisfying its countless customers. They have already made their choice.

They cannot shoot for global domination and continue to sate ailing markets that have repeatedly proven their limitations, even if those markets contain loyal consumers of the product.

It is time for us to accept that some markets will exist in a state of purgatory while the UFC maintains its prohibitive ambition, despite its limited resources.

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MMA: Are Fighters Just Bad at Risk Management in Training?

Much has already been written about the injuries and withdrawals that currently plague the UFC. Fewer column inches, however, have been dedicated to discussing the cause of these afflictions. I previously argued that health insurance has played a fairl…

Much has already been written about the injuries and withdrawals that currently plague the UFC. Fewer column inches, however, have been dedicated to discussing the cause of these afflictions.

I previously argued that health insurance has played a fairly prominent role in the recent rash of withdrawals, but this fails to explain the injuries that precede fighters pulling out.

What is it that makes mixed martial artists so susceptible to injury? Either they have been cursed with an inherent fragility, or their issues relate to flawed training methods.

Your average MMA fighter is no more brittle than your average boxer. The difference lies in how each prepares for a fight.

While boxers focus relentlessly on honing their hand skills, the mixed martial artist engages in a more eclectic approach, refining their grappling and the art of eight limbs.

So few boxers withdraw from contracted bouts—relatively speaking—that one can deduce that striking very likely isn’t the major source of injuries. Rather, the most notable difference between the two sports is that MMA requires grappling.

Fights occasionally fall through due to cuts, but grappling injuries appear to be the sport’s greatest saboteur. We so often hear about fighters blowing out knees or injuring their shoulders as the result of an overly-enthusiastic wrestling session.

This points to a related issue, which is indicative of particularly counter-productive mind-set that is almost systemically pervasive at this point: many athletes within the sport of MMA believe that one must train as one means to fight.

Just consider that point for a moment.

Many of these athletes are fighting at full pelt almost every day for six to eight weeks. Is it any wonder that they so frequently get injured?

If you believe that this mindset isn’t a mainstream notion within the sport, I would urge you watch this clip. Some of the sport’s biggest stars, including Rashad Evans and Michael Bisping, discuss this suicidal approach to training.

Given how open fighters are about engaging in training methods that are so obviously flawed, it is astonishing that Dana White has not yet sought a solution. Admittedly, that is easier said than done.

How exactly do you police the way that a fighter trains?

The short answer is that you can’t.

Instead, it seems like incentives should be offered to those who manage to maintain a clean bill of health or fulfill their contracts.

Those who routinely fail to show up to agreed bouts needn’t be punished, but the fighters who demonstrate their reliability most certainly should be rewarded. Their ability to effectively manage risk in training is something that the UFC must attempt to spread to its other fighters.

Show up to all of your contracted fights in a calendar year? Here’s a little Christmas bonus from Uncle Dana.

Rest assured, if the UFC sufficiently rewards good risk management, fighters in training might think twice about putting all their body weight behind the next power double they attempt or cranking on the next armbar they secure.

Until fighters are encouraged to better manage risk in training, we can expect to see this injury trend continue for the foreseeable future.

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UFC 153 Fight Card: Will We Ever See Another Run Like Anderson Silva’s?

As the career of a sporting great winds down, we often ask ourselves if we will ever see their likes again.With Anderson Silva rapidly approaching his forties, that same question can now be applied to him—unless his impending mid-life crisis take…

As the career of a sporting great winds down, we often ask ourselves if we will ever see their likes again.

With Anderson Silva rapidly approaching his forties, that same question can now be applied to him—unless his impending mid-life crisis takes the form of protracted mixed martial arts career.

Pele, Sampras, Jordan, Nicklaus, etc. have all come and gone in their respective sports, leaving unsurpassed legacies that we daren’t believe will be bettered—and certainly not in the near future.

However, if there is one thing we have learned from the sporting world it is that athletes are constantly improving.

Pele was followed by Maradona, Sampras was eclipsed by Federer, while Woods seems destined to transcend the achievements of Nicklaus. Sport is a perpetual game of one-upmanship, with records acting as guarantors of immortality.

Anderson Silva’s current 15-fight winning streak inside the Octagon might seem trivial when compared to the unblemished record of a Floyd Mayweather, but MMA and boxing offer different paths for their fighters.

Entry into the exclusive ranks of the UFC guarantees that future opponents will be amongst the best in the world. There is no record padding, no gimmes against journeymen who boast the kind of win-loss record that would make Bob Sapp blush.

If you need proof of this, consider for a moment that Silva’s nearest competitor is on a mere 9-fight run—though Jon Jones should be riding a 12-fight winning streak, but for Steve Mazzagatti’s dreadful officiating.

We can expect the long-reigning middleweight king to extend the gap this Saturday when he faces Stephan Bonnar, further solidifying his already peerless legacy.

For how long will Silva’s career remain the yardstick by which all others are judged?

It might not take as long as you think.

There are at least two fighters on the roster who could challenge the Brazilian’s greatness. The 25-year-old Jones has time on his side and, excluding having to endure a Vitor Belfort armbar, hasn’t looked even remotely close to losing.

The former JUCO national champion wrestler could theoretically hang around in the slightly shallow 205 pound division and punch holes in the competition for a few more years, which would probably get him somewhere close to Silva’s record.

Then there is GSP, who would be the current record holder if he hadn’t been mugged by Matt Serra in 2007.

The Montreal native is still just 31-years-old and, assuming he fully recovers from his knee injury, we can expect him to continue racking up the wins—with the tantalising prospect of a superfight with “The Spider” a very realistic possibility.

These are all ifs and buts, though. Mixed martial arts is an unpredictable sport and we have learned to respect its somewhat chaotic nature.

So can we expect to see another run like Anderson Silva’s? All things come to an end, even those sporting achievements that presently seem almost prohibitively elusive.

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Jason "Mayhem" Miller: A Troubled Individual Who Needs Urgent Help

It seems clear now that Jason “Mayhem” Miller needs help more urgently than we perhaps first thought. The appearance of the former TUF coach on the MMA Hour with Ariel Helwani was cringe-inducingly bizarre. Indeed, I haven’t felt that…

It seems clear now that Jason “Mayhem” Miller needs help more urgently than we perhaps first thought.

The appearance of the former TUF coach on the MMA Hour with Ariel Helwani was cringe-inducingly bizarre. Indeed, I haven’t felt that uncomfortable since, well…I don’t think I have ever felt that uncomfortable.

Posing as “Lucky Patrick” throughout the interview, Miller’s outlandish behaviour gradually escalated until he stormed out of the studio, but not before telling Ariel Helwani to “f*** off.”

I’m sure “Mayhem” thought he was being funny, but the truth is it was a tragically misguided piece of theatre.

It’s as though Miller is taking a tour of the DSM-IV, acting out the symptoms of every major psychological disorder on record.

As someone who has studied psychology for the past seven years, I feel sufficiently qualified to say that his behaviour is so eccentric that it almost defies diagnosis.

In the past, he has exhibited all the signs of suffering from manic depression (or bipolar disorder), yet today’s performance was positively schizophrenic in nature.

His behaviour has been so unpredictable that one wonders what histrionics Miller’s ailing mind will engineer next.

Unfortunately, the response to “Mayhem’s” obvious issues has been far from sympathetic.

Who can blame the uninitiated for thinking that his behaviour is little more than attention-seeking from a fighter struggling to remain relevant in the sport that made him?

From the outside, it certainly seems as though the Bully Beatdown star is simply being obnoxious for the sake of nabbing a few headlines.

However, to those with the benefit of experience in these issues, it is obvious that Miller is very sick indeed—in a clinical sense. Moreover, his behaviour has arguably gotten more erratic since he was caught naked in a church a couple of months ago.

Therefore, he either hasn’t sought help or the prescribed treatment is not working. Whatever the case may be, those around him must intervene and help him before things get any worse.

Whatever your feelings towards the man, no one should take pleasure in watching someone wrestle with some fairly formidable emotional demons.

One can only hope that Jason Miller gets the help he needs before he does something with permanent consequences.

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UFC: The Current State of Mixed Martial Arts and Its Premier Organisation

Dana White has made no secret of his desire to expand the sport of mixed martial arts until it surpasses soccer as the world’s most popular sport, but how realistic is this vision? Luke Thomas recently made the point during one of his weekly chat…

Dana White has made no secret of his desire to expand the sport of mixed martial arts until it surpasses soccer as the world’s most popular sport, but how realistic is this vision?

Luke Thomas recently made the point during one of his weekly chats—always worth checking out, by the way—that MMA is “cooling off” and is no longer doing the kind of business it did from 2008-2010.

He didn’t elaborate on this point with any great detail, so I will answer this argument as I understand it—at the risk of perhaps mischaracterizing his views.

There is no doubt that the UFC no longer pulls the kind of numbers it did in 2009. One look at MMAPayout.com confirms that point. However, one could argue that several other factors have played into this downward trend.

The first thing to note is that it is difficult to quantify the sport’s popularity simply based on PPV buys. I’m sure some might also point to The Ultimate Fighter’s dwindling ratings, but that is more likely the product of an antiquated show format and a horrendous time slot.

The reason why one cannot look at PPV numbers in isolation is that the sport has changed immeasurably over the past year, largely because of the Fox deal. By comparing 2009 to 2012, you are essentially stacking the deck.

The sheer number of events alone would be sufficient to drag down the UFC’s bottom line. Indeed, Joe Silva could book GSP, Brock Lesnar, Chael Sonnen, Rashad Evans and Anderson Silva on the same card and it still wouldn’t clear the lofty bar set by UFC 100.

Dana White and his chums are offering so much more content in 2012 that it was bound to have a deleterious effect on card depth. The expansion of the UFC roster has not been commensurate with demand.

The result of this is that so-called “name” fighters are spread around more to compensate for the UFC’s packed calendar, which has in some ways realised Dana White’s greatest fear: promotional parity with boxing. We now have cards that are so top-heavy they make Playboy Playmates look proportional.

Injuries and the subsequent withdrawals have only served to exacerbate the problem. Cards that initially boasted something approaching depth have been poached in order to paper over the cracks left by the UFC’s ailing army of employees.

Of course, this doesn’t prove that the sport is as strong as ever. Rather, it simply offers an alternative explanation for its diminishing returns.

MMA hasn’t grown in popularity over the past couple of years—certainly not noticeably—but it has very likely maintained its fanbase. In other words, the UFC’s current issues and limitations have kept the sport in promotional stasis—make no mistake, the sport’s future is inextricably tied to the fortune of the UFC.

The bad news is that the sport may be forced to endure a few more years of its somewhat painful quiescence; the good news is that those kids who were inspired to take up the sport by the mixed martial arts boom of the late noughties will soon mature and once again boost its growth.

Until that time comes, we must tolerate the dilution of the UFC’s product and maintain optimism for the future.

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UFC: The 5 Worst Referee Performances in Modern-Day UFC

Let’s be honest, being a referee in mixed martial arts is a pretty thankless job. Like the CIA, their failures are known and their successes are not. No one remembers flawless refereeing precisely because a good official blends into the scenery u…

Let’s be honest, being a referee in mixed martial arts is a pretty thankless job. Like the CIA, their failures are known and their successes are not.

No one remembers flawless refereeing precisely because a good official blends into the scenery unless he is forced to act.

In contrast, when one of our referees puts on the kind of performance that makes Joe Cortez look competent, it remains at the forefront of our minds until we vent our frustration at their ineptitude.

In honour of those calls that left you scratching your head in bemusement, I present the five worst refereeing performances in the history of modern-day UFC.

Feel free to add your own suggestions in the comments section.

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