UFC on Fox: Has the UFC and MMA Jumped the Shark Tank?

The UFC has had a roller coaster of a ride since it first burst onto the scene with the UFC 1 event in 1993.While it may not have necessarily given birth to MMA, it has essentially dictated the sport’s rise in fall in the world.From the early tour…

The UFC has had a roller coaster of a ride since it first burst onto the scene with the UFC 1 event in 1993.

While it may not have necessarily given birth to MMA, it has essentially dictated the sport’s rise in fall in the world.

From the early tournament days and darker-ages of the 1990s, to the New Jersey-sanctioning Zuffa buyout and The Ultimate Fighter era, it would seem the sky is the limit for this once-fringe sport—especially with a seven-year broadcast deal with Fox.

But for a company that is still Pay-Per-View (PPV) based, you can measurably see growth is starting to level off.

A lot of hope—and money—was put into the UFC’s debut on Fox, and with 5.7-million viewers it was by all means a success.

However 5.7-million is a far shot from the numbers ratings giant NFL—who the UFC considers its true rival—pulls in on a weekly basis.

Their sophomore appearance didn’t fair any better, coming in at 4.7-million.

To give credit where credit is due, the UFC has outlasted every major rival from Japanese MMA giant Pride FC, to EliteXC and Affliction—and even major-US alternative Strikeforce.

They have also created an entire industry which did not exist before the UFC, with companies like TapOut, Hayabusa and even Affliction’s apparel-line.

But even with all that success and growth, things were destined to plateau at some point, and we may have reached that.

Fans are saturated with content on FX and Fuel TV, and broadcast events on Fox seem to have peaked.

So where do we go from here?

If the new platform has not translated into PPV buys, and new fans are not being draw to the flash-Fox Sports style televised events, then the Velasquez vs. Dos Santos event may have been the point when the UFC jumped the shark tank.

Major media conglomerates like Fox’s parent-company News Corp. are always looking for an edge over the competition, but do not like investing in a brand which may not have much more room to grow.

Granted, the UFC is synonymous with the MMA industry, but just how big is the market share?

Fox may have the lion’s share of that industry with their UFC deal, but the long-term question is does that brand’s staple of loyal fans justify the TV time they’re given?

If News Corp. isn’t happy with where things are at, and feels threatened by rival-Viacom’s acquisition of Bellator, then they could begin to pressure the UFC into bringing back retired legends like Chuck Liddell.

Or they could put on freak show matches like Kimbo Slice vs. Herschel Walker, just to boost ratings (all similar to when the Fonz jumped the shark), thus becoming a relic of the once great, unwavering MMA promotion.

These questions are essentially theoretical at this point.

We won’t truly know what kind of drawing power the UFC has towards a mainstream audience until after Spike loses their rights to UFC content at the end of this year, and the public has had ample opportunity to view UFC events on Fox, FX, and Fuel TV.

But still, these are questions we need to keep in the back of our mind as we watch the UFC take MMA into a new era.

Let’s just hope this new era is for the best, and not one that takes us in the wrong direction.

And that’s the bottom line.

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Follow Justin Fuller on Twitter @JustinFullerMMA or like him on Facebook for the latest and greatest in…well…whatever, that’s what. Just do it, he’s hilarious.

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UFC on FX 2: Mackens Semerzier Was Prepared for Peralta to Withdraw (video)

HAMPTON, Va.—Last week, Bleacher Report was able to catch up with UFC featherweight Mackens “Mack Da Menace” Semerzier (MMA: 6-3 (1-NC); UFC: 1-0 (1-NC)) to talk about his upcoming fight against Daniel Pinenda at UFC on FX: Alves vs. Kampmann, ho…

HAMPTON, Va.—Last week, Bleacher Report was able to catch up with UFC featherweight Mackens “Mack Da Menace” Semerzier (MMA: 6-3 (1-NC); UFC: 1-0 (1-NC)) to talk about his upcoming fight against Daniel Pinenda at UFC on FX: Alves vs. Kampmann, how he feels about Robbie Peralta withdrawing from the fight and what it feels like going to Australia to compete.

Semerzier’s last fight was against Peralta at UFC on Fox: Velasquez vs. Dos Santos, where “Da Menace” was originally awarded a third-round TKO loss, but due to an illegal knee by Peralta which referee Big John McCarthy was not in a position to see at the time, the result was overturned by the California State Athletic Commission to a no-contest.

After campaigning for a rematch, Semerzier was granted one, but Peralta was forced to withdraw due to injury. However, Semerzier was not phased by the change in opponent and, in his own way, saw it coming.

Also discussed was Semerzier holding his training camp in Virginia Beach, Va., as opposed to doing it at Team Curran in Chicago, Ill. like he previously had, as well as the bureaucracy involved with fighting in Australia and his desire to go home with a bonus.

UFC on FX: Alves vs. Kampmann is set to take place at the Allphones Arena in Sydney, Australia on March 3, but due to the time-zone difference will air live on March 2 in North America.

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Follow Justin Fuller on Twitter @JustinFullerMMA or like him on Facebook for the latest and greatest in…well…whatever, that’s what. Just do it, he’s hilarious.

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Strikeforce: Antwain Britt Is Healthy and Ready for a Summer Return (video)

HAMPTON, VA.—Last week, Bleacher Report was able to catch up with Strikeforce Middleweight Antwain “The Juggernaut” Britt (MMA: 11-6; Strikeforce: 1-3) to talk about where he’s at in his career, how rehab is going since his knee surgery and what …

HAMPTON, VA.—Last week, Bleacher Report was able to catch up with Strikeforce Middleweight Antwain “The Juggernaut” Britt (MMA: 11-6; Strikeforce: 1-3) to talk about where he’s at in his career, how rehab is going since his knee surgery and what he’s been up to besides fighting.

Britt last fought against Lumumba Sayers when he made his middleweight debut at Strikeforce Challengers: Britt vs. Sayers on November 18th, 2011, where he suffered his second first-round knockout in his last three fights.

Not to be discouraged, Britt says he is still active on the Strikeforce roster and they have been very helpful in his recovery and working with him to make a return to competition. Rehab is going well, so Britt should be ready to fight again as soon as this summer, but possibly in the fall as well.

Looking to change things up a bit, Britt will be branching out for his next training camp by possibly traveling to San Diego, California, to train with Brandon Vera and the Alliance MMA team or to Las Vegas, Nevada, to train at TapOut Gym. 

Britt also discussed his own business endeavors and the launch of the website for his personal training company, Britt Fit Zone. Britt, who previously struggled with weight issues before competing in MMA, sees himself as the perfect trainer for people looking to change their quality of living by getting in shape and losing weight.

 

Follow Justin Fuller on Twitter @JustinFullerMMA or like him on Facebook for the latest and greatest in…well…whatever, that’s what. Just do it, he’s hilarious.

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UFC on Fox 3: Why Johny Hendricks Will Defeat Josh Koscheck

Now that UFC 144 is in the books, the most exciting welterweight matchup since Jake Ellenberger defeated Diego Sanchez at UFC on Fuel TV, will take place on May 5 at UFC on Fox 3 when former No. 1 contender Josh Koscheck takes on up-and-comer Johny Hen…

Now that UFC 144 is in the books, the most exciting welterweight matchup since Jake Ellenberger defeated Diego Sanchez at UFC on Fuel TV, will take place on May 5 at UFC on Fox 3 when former No. 1 contender Josh Koscheck takes on up-and-comer Johny Hendricks.

Koscheck is coming off his second win after losing to current welterweight champ Georges St-Pierre. While his performance against Mike Pierce was less than inspiring, he did do enough to score the “W” in the judges eyes.

He is also still riding the waves of his Knockout of the Night performance against former UFC champion and Hall-of-Famer Matt Hughes at UFC 135. Needless to say, Koscheck is on the road back to redemption, and on the short list of title contenders.

But Johny Hendricks is just the man to spoil those dreams, and he’s being given the opportunity to prove his knockout of Jon Fitch was no fluke because he’s the real deal.

Hendricks, like Koscheck, holds a split-decision win over Mike Perice, but it is his KOTN over the aforementioned Fitch that is still fresh in everyone’s minds.

Aside from dropping a decision-loss to Rick Story back at The Ultimate Fighter 12 Finale, Hendricks has been on a tear since entering the UFC, scoring four (T)KOs, three inside the first round.

By no means will this be an easy fight for Hendricks. In some ways Koscheck is an even harder matchup than Fitch was, as Koscheck can not only wrestle and drive the fight into deep waters, but he brings one-punch knockout power as well.

But Koscheck has been knocked out before, and it is possible he will be looking to play it safe against someone like Hendricks, so as not to repeat the events of UFC 95 where he was knocked out by Paulo Thiago.

So Koscheck will look to use his wrestling and experience to dictate the fight. Unfortunately, Hendricks is an evenly matched opponent in the takedown department and will look to stuff everyone of Koscheck’s attempts to take it to the ground.

Hendricks hasn’t had the best of luck when it comes to the judges. Yes, he only has one loss, but he’s had a couple close calls with his split-decision win over Pierce and a majority-decision over TJ Grant at UFC 113.

But he’s also finished four of his nine opponents inside the Octagon, and there is no doubt he will be looking to make Koscheck number five of ten, for an even .500 KO batting average.

Look for Koscheck to use his experience and cardio to carry him through this fight for a decision victory, but keep a closer eye of Hendricks pulling the upset and ending this fight in the blink of an eye as he makes his claim to face interim-UFC Welterweight Champion Carlos Condit before GSP returns to action.

I’d also look for Condit to be avoiding this fight under the guise of “waiting it out for GSP.” But that’s just one reporter’s opinion.

And that’s the bottom line.

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Follow Justin Fuller on Twitter @JustinFullerMMA or like him on Facebook for the latest and greatest in…well…whatever, that’s what. Just do it, he’s hilarious.

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UFC on Fox 3: Why Josh Koscheck Will Defeat Johny Hendricks

While all eyes will be on UFC on FX: Alves vs. Kampmann and Strikeforce: Tate vs. Rouse this weekend, UFC on Fox: Diaz vs. Miller is fast approaching and perhaps the most interesting story line to emerge from the upcoming broadcast television even…

While all eyes will be on UFC on FX: Alves vs. Kampmann and Strikeforce: Tate vs. Rouse this weekend, UFC on Fox: Diaz vs. Miller is fast approaching and perhaps the most interesting story line to emerge from the upcoming broadcast television event, besides Nate Diaz and Jim Miller squaring off in a possible No. 1 contender bout, is who will come out on top in the co-main event between former No. 1 contender Josh Koscheck and fast-rising star Johny Hendricks.

Both fighters will be looking to prove they belong at the top of the division. Koscheck is coming off a less than stellar performance against welterweight division staple Mike Pierce, and this fight is his opportunity at redemption, and a chance to climb back to the No. 1 contender position after falling short in a five-round affair against current UFC Welterweight Champion Gorges St-Pierre at UFC 124.

Hendricks, like Koscheck, also holds a split-decision victory over the aforementioned Pierce in one of his more recent bouts. However few people remember it, as Hendricks was able to silence the critics after he quickly disposed of Koscheck training partner, and close friend, Jon Fitch at UFC 141, earning his second Knockout of the Night honors, and the disclosed 75-thousand dollar bonus that came with it.

Koscheck is not without his own stellar performances, however. Just two fights ago he put former-UFC Champion, and Hall of Famer, Matt Hughes to sleep in the closing seconds of the first round at UFC 135, earning a KOTN himself, also garnering a disclosed 75-thousand dollar bonus.

While Hendricks has earned KOTN twice, as well as Fight of the Night, he has yet to get the full hat trick, unlike Koscheck who has done so with FOTN performance against GSP, and his Submission of the Night against Anthony Johnson at UFC 106.

 

There is no doubt Hendricks is on a course to do even greater things, but Koscheck is in his own search for greatness, and to him, Hendricks is the roadblock, not the trophy, on that path.

If Koscheck defeats Hendricks in convincing fashion on May 5th, then there is little doubt he will become the de facto No. 1 contender, even before Jake Ellenberger, to face current interim-Welterweight Champion Carlos Condit, because everyone loves a comeback.

For Hendricks the loss will not set him back, but steer him on the correct path. Every great fighter’s legacy is marred by stories of falling down, and getting right back up. The Hendricks we will see merge from this fight will be motivated, and determined like no other.

While some might say Hendricks has Koscheck’s number now, and now is his time to shine based on his performance against Fitch, his overconfidence coming into this fight will be exactly what makes him lose it.

Koscheck is no stranger to getting knocked out, and as such has learned what not to do against a heavy handed hitter. He’s also not one to get taken down easily, and more than capable of neutralizing Hendrick’s wrestling with his own skill and expertise.

Once Hendricks realizes that putting his hands on Koscheck is harder than he though, he’ll go for the take down. It won’t take long for him to realize getting the fight to the ground isn’t so easy, and he’ll start head hunting in desperation.

This is where Koscheck will smell blood in the water, and after having learned from his own failures that banking on the take down and one-shot knockout is never a smart move, he will use razor-sharp combos and footwork to dismantle Hendricks before choosing to take the fight to the ground in the third round and hopefully finishing it there.

That is how a true professional and veteran of the sport approaches a fight where he has little to gain and everything to lose.

Hendricks will become a better fighter from the experience, but his age and determination will drive him to work his way right back to the lime light, but that day is not today, and that winning knockout to earn a title-shot will not happen this time.

And that’s the bottom line.

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Follow Justin Fuller on Twitter @JustinFullerMMA or like him on Facebook for the latest and greatest in…well…whatever, that’s what. Just do it, he’s hilarious.

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Bellator: Exclusive Interview with Light Heavyweight Matt "Gutter" Van Buren

VIRGINIA BEACH, VA.—Last week, Bleacher Report was able to catch up with Bellator Light Heavyweight Matt “Gutter” Van Buren (MMA: 5-0; Bellator: 2-0) to talk about his next fight, training camp and effective style of fighting.Van Buren will face …

VIRGINIA BEACH, VA.—Last week, Bleacher Report was able to catch up with Bellator Light Heavyweight Matt “Gutter” Van Buren (MMA: 5-0; Bellator: 2-0) to talk about his next fight, training camp and effective style of fighting.

Van Buren will face off against Chris “The Professional” Davis (MMA: 10-3; Bellator: 0-1) on May 18th, 2012. On the line is a spot in next Light Heavyweight Tournament for a chance to face the current Bellator Light Heavyweight Champion Chrisitan M’Pumbu (MMA: 18-4; Bellator: 3-1).

The venue will be the L’Auberge du Lac Hotel Casino Resort in Lake Charles, LA. This information was revealed after the interview.

Gutter also discussed moving his training camp to Alliance MMA in San Diego, where he will be training with UFC Light Heavyweight standouts Phil Davis, Brandon Vera and Alexander Gustafsson, among others.

Something that was also revealed after the interview was that Alliance MMA would be moving their whole team to help current UFC Bantamweight Champion Dominick Cruz coach the upcoming season of The Ultimate Fighter in Las Vegas, NV. Gutter will be joining the crew in Las Vegas for his whole eight-week training camp.

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Follow Justin Fuller on Twitter @JustinFullerMMA or like him on Facebook for the latest and greatest in…well…whatever, that’s what. Just do it, he’s hilarious.

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