For years, we’ve heard about how the UFC is the fastest-growing sports enterprise in the world. It’s a story of remarkable success, as two brothers and a friend from high school built one of sport’s best brands.
However, the UFC has hit a road block. Pay-per-view sales are in decline. The promotion’s big television deal with Fox has led to anemic ratings. The sport’s biggest star, Brock Lesnar, went scurrying back to pro wrestling after consecutive losses.
It’s not a good time to be the UFC. Even as the sport grows internationally, it faces immense challenges on the home front. These are the five issues that will make or break the UFC and the sport of mixed martial arts over the course of the next decade.
Spotted another issue? Let me know about it in the comments.