Kevin James Gets the OK to Use the UFC brand in His Upcoming Film
Bleacher Report’s Roland Riso has the story:
Hailing from the hit TV show, “King of Queens”, actor Kevin James’ latest venture is a film revolving around music and mixed martial arts. To add support and credibility to the upcoming project, Ultimate Fighting Championship president, Dana White, gave his consent to use the UFC brand in the movie, slated for release in 2012.
According to MMAWeekly’s Damon Martin, “Here Comes The Boom” is about James’ character, Scott Voss, a high school science teacher, who moonlights as an MMA fighter, in order to save the school’s financially struggling music program.
Along with the comedian, the movie also stars Salma Hayek and Henry Winkler. Also casted for this comedy, as denoted on IMDB.com, are UFC notables: commentator Joe Rogan, ring announcer Bruce Buffer, ring girl Arianny Celeste and former champion Bas Rutten.
Until now, Zuffa LLC, owner of the Ultimate Fighting Championship promotion, has never given anyone the rights to use their trademarked name, since obtaining the UFC in 2001. Kevin James, a longtime mixed martial arts fan, called White directly for permission when production began.