Kicking off Fight Week with the Pre-Fight Press Conference

Jeremy Botter: Fight week doesn’t really kick off until Wednesday. Nearly all of the fighters participating on the card are already here, having arrived at Hartsfield-Jackson Airport and then whisked away to the airport by a Zuffa shuttle. Tuesdays are…

Jeremy Botter: Fight week doesn’t really kick off until Wednesday. Nearly all of the fighters participating on the card are already here, having arrived at Hartsfield-Jackson Airport and then whisked away to the airport by a Zuffa shuttle. Tuesdays are used to check in with the Zuffa staff at the host hotel, make a trip to the grocery store for food to sustain them through a difficult weigh cut and fill out all of the necessary paperwork required by the promotion and the local commissions.

Wednesdays are different, though. That’s when the hype machine kicks into full drive, usually with a press conference or open workouts.

Here in Atlanta, the press conference comes first. Later on today, Jon Anik will host a unique press conference featuring Jon Jones and Rashad Evans. Pre-fight pressers usually involve four to fix fighters on the main card, but this one is different. All eyes are focused solely on Jones and Evans, and rightly so. And for the first time ever, the UFC put out a call for questions from the fans via Twitter, which gives the hardcore fans a chance to get their burning questions answered directly by the fighters.

We’ll be attending the press conference, which kicks off in a little over three hours. Stay tuned to Caged In for text updates and videos, because we’ll be bringing you plenty of coverage.