Heading into UFC 134 this weekend, an interesting promo has aired featuring Anderson Silva in anticipation of his title bout against Yushin Okami.
The unique presentation shows some Silva’s most memorable fights, while a voice over provides a definition for the fighter, labelling him as a “Brazilian Wandering Spider.”
The creative approach certainly is a great way to market Silva’s upcoming fight, and at the same time, building a mystique surrounding him as a fighter.
UFC 134 is live this weekend, from the HSBC Arena in Rio de Janeiro, Brazil.
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