After learning earlier today from MMA Fighting.com that Anderson Silva and Chael Sonnen would now headline UFC 148, the main card has become a much more stacked event than what fans had first expected.
In addition to the middleweight title bout, UFC bantamweight champion Dominick Cruz will defend his title against Urijah Faber, as well as a trilogy between UFC veterans Tito Ortiz and Forrest Griffin.
The card has been given a major boost in terms of marketability, as the rematch between Silva and Sonnen is expected to draw a lot of viewers, and for it being billed as one of the greatest fights of all time.
This card draws comparisons to UFC 100, where the company put on a historic event featuring two title bouts and a bout involving Dan Henderson and Michael Bisping in a pivotal middleweight matchup.
The magnitude of the two events contrast from each other, but most of the attention will be drawn to the main event. However, considering the presentation of the card, this will be one event that fans will be anticipating for quite some time.
Also, take into consideration that the UFC will be hosting it on their traditional fourth of July weekend, and the amount of media coverage for UFC 148 will increase.
Sure, the UFC took a risk in moving their main event off their previous card in Brazil, but it is well worth it. It is expected that UFC featherweight champion Jose Aldo will headline UFC 147 in Silva’s absence, which is a win-win for the company.
Given the right amount of marketability, UFC 148 will be one event that nearly every fan will want to tune in for on July 7th.
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