The UFC has undergone some serious changes ever since ZUFFA sold the company to WME-IMG. While the new owners have had sporadic success like Mayweather vs. McGregor and UFC 217, it’s safe to say that 2017 had more low points than high ones for the promotion, and MMA as a result.
Failed drug tests, arrests, and a multitude of injuries have ravished the promotion all year, so what can the UFC do to ensure a better 2018?
These six directives are an absolute must if the promotion plans on rebounding from this past year:
6. Less Events Per Year
Remember back when every UFC card seemed to be stacked from top to bottom? Remember when watching a UFC event was a special occasion? Sometimes less is more, and with the UFC at the height of its popularity, oversaturation has watered down the product.
Smaller cards often go unnoticed due to lack of big-name fighters, which begs the question; do we need a UFC event four times a month?
Less cards mean more meaningful cards, like back in the mid-to-late aughts when every name was recognizable and each event was loaded top to bottom. UFC 84, 92, 100… The golden age of the UFC.
With the UFC’s partnership with FOX coming to a potential end (their deal ends in 2018), the thought of less but far more significant cards could be a reality in the not-too-distant future, and it would potentially help the company’s numbers next year.
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