6 Reasons Bellator Won’t Come Close to Filling the UFC’s Shoes on Spike TV

When the UFC chose to sign a new deal with FOX, it left a huge void in Spike TV. The TV station whose main target audience is males will try to fill that void with Bellator Fighting.Bellator, perhaps the third largest MMA company in America, is kn…

When the UFC chose to sign a new deal with FOX, it left a huge void in Spike TV. 

The TV station whose main target audience is males will try to fill that void with Bellator Fighting.

Bellator, perhaps the third largest MMA company in America, is known for its tournaments where the winner often faces a Bellator champion. 

Although the company has been on the rise it will not be able to come close to what the UFC was for Spike. 

Keep reading to find out why.

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New TV Deal Has Bellator Thinking Globally

Filed under: BellatorWhen Viacom purchased Bellator Fighting Championships, it was a strong sign that the promotion has a good chance to survive as America’s No. 2 mixed martial arts promotion. Now Bellator is looking at expanding globally as well.

“I…

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When Viacom purchased Bellator Fighting Championships, it was a strong sign that the promotion has a good chance to survive as America’s No. 2 mixed martial arts promotion. Now Bellator is looking at expanding globally as well.

“I’m really trying to expand this brand into international markets,” Bellator founder and CEO Bjorn Rebney told MMAFighting.com. “I’ve always believed since I started watching MMA that this sport was a very easy sport to grasp and understand — the most basic level of sports competition — one man vs. another man in a world class competition. So my vision has been building up enough presence domestically so we can start to expand internationally.”

Toward that end, Bellator is announcing on Monday a deal with FremantleMedia Enterprises to represent its international TV distribution rights. FremantleMedia has operations in 22 countries and is involved in distributing nearly 10,000 hours of TV programming around the world every year.

“What this really means is we’ve got the foremost partner in the space out there helping us build this brand from an international perspective,” Rebney said. “Domestically I’ve been clear that we’ve got the greatest domestic partner you could have from a television perspective. But now internationally we’ve got them looking to disseminate Bellator content into every single country.”

Rebney said he thinks getting on TV channels around the world will help Bellator attract fans from outside North America, as well as compete for the best international MMA talent. He also said he can see Bellator doing international events in Brazil or Europe, although he said the logistics would be difficult to do an overseas show as one of Bellator’s weekly seasonal events.

“We’ll be able to really expand the power and breadth of the marketing machine,” Rebney said. “We’re three years old and have never done those things, but now that we have a partner like Fremantle we can start that development process. You’ll see more Bellator licensed products, both domestically and internationally. You’ll see more home entertainment, video on demand options in Bellator.”

As you’d expect from a promoter, Rebney is bullish on what can be expected from Bellator going forward.

“The working relationship with Viacom is spectacular,” Rebney said. “This is another very powerful, very large, very well-connected corporate entity that’s very invested in the Bellator brand in mixed martial arts.”

MMAFighting.com also caught up with Rebney for some other questions and answers regarding issues facing Bellator.

Michael David Smith: Ben Askren beat Jay Hieron in a very close split decision to retain the Bellator welterweight title. Would you consider booking an immediate rematch between the two of them?
Bjorn Rebney: I thought it was a great fight. The reason I went out and signed Jay Hieron was because I thought he was a world-class fighter who had never been given his shot. The key selling point I had with Jay was that if you come here you’ll have a clear path to the title. He got it, he bought into it, Ben faced the best fighter he has faced thus far in his career. I thought Ben won the fight. I think the world of Jay Hieron and it would be my pleasure to have him back in another tournament and give him another shot at fighting either Ben Askren or the Ben Saunders-Douglas Lima winner, whoever of them might beat Ben Askren. But I don’t give anyone a title shot. Guys earn a title shot in Bellator. So I’m not going to deviate from what’s made Bellator unique, and that is that you earn it. Jay got super close, and it was a great fight, but the judges decided Ben won the fight, and if Jay wants another shot he’ll come back and earn it.

Are you worried that the tournament format makes your champions too inactive? For instance, Eddie Alvarez likes to stay active, but he’s only fought once this year and twice last year.
No, but I’m taking steps right now to increase the frequency of our world title defenses. If you look at other champions you see they typically will defend their titles twice in a year and we’re in a position where champions defend their titles twice in a year, but I would like to increase that frequency. So I’m working with our partners at Spike on an adjustment to the format that will allow us to put more tournaments in each season — not to change the tournaments, but to increase the number of tournaments so we can more regularly provide challengers who have earned the right to fight our champions. Of all the things we’ve done format wise, the only thing that wasn’t as good as I wanted was the superfights. It wasn’t an optimal situation in terms of how it should work in a perfect world, which is the guys should be defending their titles every time they step in the cage. That’s what we’re working on now.

Is Michael Chandler a good enough challenge for Alvarez? And what do you see in Alvarez’s future?
I think Mike Chandler is a freak. He’s an absolute monster. His maturation in the game, and his progression as a mixed martial artist, is more prolific than anyone I’ve seen over the last three years. He’s a champion wrestler, who showed in his standup with Patricky Pitbull that he’s a beast. He trains at an amazing camp with Randy Couture in Vegas and he’s an absolute beast. I think Eddie is the best 155-pounder on earth but I think Chandler will be one of the toughest opponents of his career. People will be shocked at how competitive that fight will be.

Is Eddie Alvarez going to fight Shinya Aoki next?
It’s signed to happen. The issue becomes what happens in Ed’s fight with Mike. Contingent upon the outcome of that fight, it’s scheduled to happen in the first quarter of 2012. The folks we’re working with it at Dream say they’re ready to move forward for it but we have to see how Ed does in his fight with Mike, although Ed losing his title to Mike wouldn’t preclude him from fighting Aoki.

Lorenzo Fertitta recently predicted that you guys would end up on pay-per-view. Do you think that will happen?
I didn’t see that. There’s a potential that we could end up on pay-per-view but our model right now is great because we don’t have to get to pay-per-view for our business model to work. Pay-per-view is a difficult model to get to, but hard-core fans of MMA know when pay-per-view is warranted. I don’t believe we’re there yet but I believe there’s the potential for us to get there. The transition to Spike is an amazing step — they’re the name in MMA on TV. I don’t know when pay-per-view will occur, but it could occur in the future.

When will Season 6 start?
First quarter of 2012. We don’t have a date yet, we’ll take some time off after our last fight of this season on November 26 and then get ready to roll.

Which weight classes will you do in Season 6?
We’ll definitely have 155, 145 for sure, probably 205 as well because our team has got some amazing signings at light heavyweight, and then we’ll figure it out after that. The question is whether we’ll do four, five or six tournaments next season.

What do you see as the future of women’s MMA in Bellator?
It definitely has a future. It’s definitely something we talk about, strategize on and plan for. We’ve got Jessica Aguilar fighting Lisa Ward coming up. I don’t know if Season 6 will see a women’s tournament but we’ll definitely put women’s fights together. Depth is an issue with eight-woman tournaments — the depth across a weight class isn’t one of women’s MMA’s strengths.

 

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Viacom Buys Majority Stake in Bellator; Spike to Begin Broadcasting Events in 2013


(Well, well, well…)

Spike TV will become the new home for Bellator starting in 2013. According to a new USA Today report, Viacom — the parent company of MTV Networks — has purchased a majority stake in Bellator Fighting Championships, signaling the official end to their six-year relationship with the UFC.

CEO Bjorn Rebney will remain in charge of Bellator. Speaking about the Viacom deal with USA Today, he said: “It puts all of those cornerstones of ownership in place for us, which is something that’s been so seriously lacking in the MMA space with so many different companies, including Strikeforce and the IFL and Affliction and all the different failures that have occurred…It alleviates those issues…It’s a very, very good day for mixed martial arts as a whole, because now you have two groups in the space that have a very substantial presence that obviously isn’t going to go anywhere for a very, very long time.”


(Well, well, well…)

Spike TV will become the new home for Bellator starting in 2013. According to a new USA Today report, Viacom — the parent company of MTV Networks — has purchased a majority stake in Bellator Fighting Championships, signaling the official end to their six-year relationship with the UFC.

CEO Bjorn Rebney will remain in charge of Bellator. Speaking about the Viacom deal with USA Today, he said: “It puts all of those cornerstones of ownership in place for us, which is something that’s been so seriously lacking in the MMA space with so many different companies, including Strikeforce and the IFL and Affliction and all the different failures that have occurred…It alleviates those issues…It’s a very, very good day for mixed martial arts as a whole, because now you have two groups in the space that have a very substantial presence that obviously isn’t going to go anywhere for a very, very long time.”

According to the terms of their current contract, Spike will broadcast new UFC content through this December, but the channel also reserves the rights to the promotion’s library of fights through 2012. As a result, Bellator events won’t air on Spike until 2013, which means Bellator has another year of main cards on MTV2 and prelims on the SpikeTV website. After that, Spike will broadcast two seasons of Bellator events per year, and expects to run additional Bellator-related content both on TV and online.

Spike TV president Kevin Kay sees the move as a positive change in the way the channel handles its MMA business: “We had a great relationship with UFC and we still do. We helped each other to build each other’s brand. Like all good things, you know that at some point it’s going to come to an end…As we realized that our relationship with UFC was likely to come to an end, our Viacom mergers and acquisitions folks, and us, started to have conversations with MTV2 about getting invested in a mixed martial arts promotion and become owners as opposed to renters. You’re building value in something that you own, and you own it for the long term. You’re not in a constant state of negotiation.”

And the increased exposure for Bellator isn’t lost on its fighters either. Said lightweight champion Eddie Alvarez: “They’ll have a ton of more money to negotiate with. As long as I keep doing well and do what I’m supposed to do, the future looks bright…I’m smiling ear-to-ear right now. I couldn’t be any happier. Endorsements are hard to come by when you’re on ESPN Deportes and these other smaller channels.”

For more details on the Viacom/Bellator purchase, visit USA Today.

Ranking MMA’s Top 10 Lightweights Outside the Zuffa Umbrella

The series continues, as we go over the best lightweights from the “other” companies in this edition.One of the deeper weight classes, the lightweight division has some elite talent and legitimate consensus top-five guys that are currently plying their…

The series continues, as we go over the best lightweights from the “other” companies in this edition.

One of the deeper weight classes, the lightweight division has some elite talent and legitimate consensus top-five guys that are currently plying their trade outside of the Zuffa banner.

From submission experts to devastating knockout artists, it was tough to whittle the list down to 10 from all corners of the globe. There are plenty of notables that didn’t quite make the cut, but look for them to make their respective appearances in the rankings as they continue their climb to the top.

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MMA Top 10 Lightweights: Breaking Up the Bottleneck at the Top

Filed under: DREAM, UFC, Strikeforce, Bellator, RankingsNow that Frankie Edgar has finally beaten Gray Maynard, it’s time to break up the bottleneck at the top of the lightweight division.

Unfortunately, it’s not clear that we’re actually close to see…

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Now that Frankie Edgar has finally beaten Gray Maynard, it’s time to break up the bottleneck at the top of the lightweight division.

Unfortunately, it’s not clear that we’re actually close to seeing that happen.

In 2010, the only lightweight title fights were Frankie Edgar vs. B.J. Penn, and in 2011, the only lightweight title fights have been Frankie Edgar vs. Gray Maynard. Edgar will definitely fight someone new in 2012, but who? We’ll go over some of the options as we run through the list of the Top 10 lightweights in MMA below.

Top 10 Lightweights in MMA
(Editor’s Note: The fighter’s rankings the last time we ranked the lightweights are in parentheses.)

1. Frankie Edgar (1): UFC President Dana White says Edgar would be even better at featherweight than he is at lightweight, but I disagree. I think part of Edgar’s greatness is his speed and stamina, and both of those advantages over his lightweight opponents would be diminished if he were fighting against faster opponents at featherweight, and weakening himself the day before the fight by cutting an additional 10 pounds. I think Edgar is fighting right where he belongs.

2. Gilbert Melendez (3): The Strikeforce lightweight champion would have a good chance of beating Edgar, but he’s not going to get that chance just yet. Up next for Melendez is Jorge Masvidal in December.

3. Gray Maynard (2): Maynard will get a long layoff after getting knocked out by Edgar, but when that layoff ends I’d like to see him take on the loser of the upcoming fight between Clay Guida and Ben Henderson, assuming the winner of that fight gets the next crack at Edgar.

4. Clay Guida (4): If he beats Ben Henderson at the upcoming UFC on Fox event, he’d have to be considered the favorite to get the next crack at Edgar. Guida is on a four-fight winning streak and is one of the UFC’s most popular lightweights, and it would be hard for the UFC brass to turn down the possibility of a very entertaining Edgar-Guida title fight.

5. Anthony Pettis (5): Pettis is a lot of fun to watch, but I got the sense during his UFC 136 victory over Jeremy Stephens that he had decided to fight with a more cautious, deliberate style, perhaps burned by his last fight, a unanimous decision loss to Guida. What makes Pettis special is his unique, exciting style. I hope he doesn’t lose that.

6. Ben Henderson (6): After losing his WEC title to Pettis, Henderson has bounced back in a big way by beating Mark Bocek and Jim Miller in the UFC. If he beats Guida to move to 3-0 in 2011, he’d likely get a title shot in his first fight of 2012.

7. Shinya Aoki (7): Aoki likes to stay active, and he’s won six fights since his loss to Melendez a year and a half ago. The problem is that as long as he’s fighting in Dream, there aren’t many big fights available to him. A Top 10 lightweight should be fighting better opposition than Rob McCullough, whom Aoki beat at Dream.17.

8. Jim Miller (8): Miller had a title shot within his reach before he lost to Henderson. His 20-3 career record is impressive, but the three losses were to Edgar, Maynard and Henderson — the only three times he’s fought truly elite competition.

9. Eddie Alvarez (10): An injury forced Alvarez to delay his Bellator lightweight title fight with Michael Chandler until November 19. Alvarez is Bellator’s top fighter and biggest draw, and an inexperienced prospect like Chandler probably won’t give him much of a challenge. There’s talk of an Alvarez-Aoki rematch in Bellator in 2012, which could be the biggest non-UFC fight of the year.

10. Dennis Siver (NR): With Melvin Guillard dropping out of the Top 10, Siver moves back in. Siver will attempt to run his winning streak to five straight fights when he takes on Donald Cerrone at UFC 137.

 

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Eddie Alvarez vs. Michael Chandler Rescheduled for Bellator 58 on Nov. 19

Filed under: Bellator, NewsThe injury that knocked Eddie Alvarez out of his scheduled October lightweight championship defense against Michael Chandler won’t keep him sidelined for long.

The Bellator star is back healthy, and has agreed to face Chandl…

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The injury that knocked Eddie Alvarez out of his scheduled October lightweight championship defense against Michael Chandler won’t keep him sidelined for long.

The Bellator star is back healthy, and has agreed to face Chandler at Bellator 58 on November 19, the promotion confirmed late on Wednesday night.

The 27-year-old Alvarez has never lost under the Bellator banner, winning seven in a row since signing with the promotion. He won the lightweight championship in the promotion’s first season, and has successfully defended it on one occasion with a unanimous decision over Pat Curran. He also has non-title wins over Josh Neer and Roger Huerta during that time.

Alvarez is 22-2 overall.

Chandler was a collegiate wrestler at the University of Missouri who burst upon the national fight scene this year, romping through the season four lightweight tournament with wins over Marcin Weld, Lloyd Woodard and the highly regarded Patricky “Pitbull” Freire.

Chandler is 8-0 in his young career, which only began two years ago.

Bellator 58 will emanate from Seminole Hard Rock Hotel & Casino in Hollywood, Florida, and will also feature middleweight champion Hector Lombard in a non-title fight against veteran Trevor Prangley.

 

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