A Survivor in a Dangerous Game, GSP Finds the Exit Before It’s Too Late


(After 11 years in a sport marked by physical trauma, emotional turmoil, and financial misdealings, St-Pierre is beaten, but not broken. / Photo via Getty)

By Brian J. D’Souza

Last Friday, Georges St-Pierre confirmed what has been suspected since his emotional post-fight speech at UFC 167 — that he is vacating the UFC welterweight title. Some are calling it a temporary hiatus, others see GSP as being permanently retired. Either way, the manner in which these events have transpired is a worthy story in itself.

The key to understanding the way St-Pierre has conducted himself, both inside and outside the Octagon, goes back to his earliest origins growing up in the rural area of St. Isidore, Quebec, Canada:

“I went to a school where it was pretty rough — I’d get my clothes stolen, my cash. And at home life was pretty hard too. I had a difficult childhood,” said St-Pierre to an interviewer in 2006.

The upshot of these challenges translated into the single quality that defines GSP to this day — his relentless desire to please everybody around him. Not only was St-Pierre an absolute perfectionist with respect to his performance as a fighter, but he actively sought to cultivate positive relationships with all of the people he crossed paths with in life.

In a non-corporate environment, that character trait might have gone over better. In the shark tank of pimps, hustlers and thieves who infest the fight game, it made St-Pierre an easy mark for managers who felt entitled to take his money.


(After 11 years in a sport marked by physical trauma, emotional turmoil, and financial misdealings, St-Pierre is beaten, but not broken. / Photo via Getty)

By Brian J. D’Souza

Last Friday, Georges St-Pierre confirmed what has been suspected since his emotional post-fight speech at UFC 167 — that he is vacating the UFC welterweight title. Some are calling it a temporary hiatus, others see GSP as being permanently retired. Either way, the manner in which these events have transpired is a worthy story in itself.

The key to understanding the way St-Pierre has conducted himself, both inside and outside the Octagon, goes back to his earliest origins growing up in the rural area of St. Isidore, Quebec, Canada:

“I went to a school where it was pretty rough — I’d get my clothes stolen, my cash. And at home life was pretty hard too. I had a difficult childhood,” said St-Pierre to an interviewer in 2006.

The upshot of these challenges translated into the single quality that defines GSP to this day — his relentless desire to please everybody around him. Not only was St-Pierre an absolute perfectionist with respect to his performance as a fighter, but he actively sought to cultivate positive relationships with all of the people he crossed paths with in life.

In a non-corporate environment, that character trait might have gone over better. In the shark tank of pimps, hustlers and thieves who infest the fight game, it made St-Pierre an easy mark for managers who felt entitled to take his money.

“People try to make money off of me all the time,” St-Pierre told me in a 2011 interview.

TMZ.com broke the story of St-Pierre being forced to pay out $737,066.35 — and counting — to his former manager Shari Spencer. In a similar vein, GSP’s first manager, Stephane Patry, earned some hard cash after St-Pierre settled over Patry’s lawsuit with him.

“Georges St-Pierre has a lot of money, and he could walk away forever if that’s what he chose to do,” said UFC president Dana White during Friday’s conference call where GSP’s departure was announced to the media.

This statement begs the question — while GSP certainly never banked Mayweather money, how much of a hit did St-Pierre take from paying out 20 percent commissions to Patry and Spencer simultaneously? Will the courts mandate that Spencer gets to swallow up another 20 percent of his revenue for a portion of the time period since St-Pierre’s new co-managers, Rodolphe Beaulie and Philippe Lepage, took over in 2011?

There’s always the possibility of the bottom dropping out due to unpaid taxes, an issue that has affected prizefighters throughout different eras from Joe Louis to Nick Diaz. Manny Pacquiao owes the IRS $18 million dollars according to another recently published report by TMZ — this on top of having his accounts frozen in the Philippines. GSP admitted to having tax problems to an interviewer back in 2008, but he’s likely corrected any past oversights.

Like Shakespeare’s King Lear, the UFC welterweight kingpin only seemed to discover just who he was dealing with by the time it was too late to do anything about it. Besides the transgressions from his managers, the UFC was happy to control many aspects of St-Pierre’s commercial deals from owning his video game likeness rights in perpetuity to refusing to allow St-Pierre to use UFC footage in the GSP documentary The Striking Truth. These were raw deals that will cost St-Pierre both in terms of his post-retirement earning potential and his reputation for decades to come.

It’s incredibly suspect that two days before GSP’s retirement announcement, Dana White told MMAFighting.com that St-Pierre was signing autographs at a mall. Was the financial hit the UFC would take from loss of pay-per-view, sponsors, and diminishment of the UFC brand in the eyes of television partners like Fox Sports incentive for the UFC to do everything in the organization’s power to retain GSP as champion? With Cain Velasquez out for a year, Chris Weidman as a new champion needing more build-up and lighter-weight champions not drawing big PPV numbers, St-Pierre’s exit couldn’t come at a worse time for the organization.

The most overlooked aspect of St-Pierre’s decision to retire comes down to risk of further traumatic brain injury (TBI). Tim Marchman of DeadSpin.com provided solid analysis that of the 875 strikes GSP has taken in his career, 412 have come in his last three fights. An athlete doesn’t need to be slurring their words or have a poor memory to be suffering the effects of repeated head trauma; depression, bouts of anger, and mood swings can be among the symptoms of TBI.

Georges St-Pierre’s tremendous desire for public validation of his talents was both his greatest strength as a fighter and his greatest weakness in terms of his personal health. He put it on the line for fans, media, and a promoter who were all just as likely to offer scathing criticism as they were to give him praise.

It’s possible that St-Pierre returns to MMA, just as so many other fighters have returned from retirement. In fact, it’s likely that GSP will go stir-crazy on the sidelines and want to restore his past status. St-Pierre will need a strong network of friends and family to pull him back from the brink — but no amount of external validation will overcome any internal dissonance within his soul.

A final note: Kenny Florian wrote a terrific piece for FoxSports.com praising GSP in the wake of his potential retirement. Florian is no stranger to the issues at play as chronic back problems forced him to announce his retirement in 2012. St-Pierre didn’t just inspire Florian to be his best — GSP was my primary motivation to write Pound for Pound: The Modern Gladiators of Mixed Martial Arts, a book where a behind-the-scenes look at his career was one of the main subjects.

We owe it to Georges St-Pierre to remember his life, career, and legacy as it happened, and not the revisionist or politically correct history that certain stakeholders in MMA might be selling. GSP needs to be remembered exactly as he the person he was: one of the greatest — if not the greatest — MMA fighter of all time.

Invicta FC to Implement Random Drug Testing in Future Events, Cris Cyborg Totally Not Worried About It


(Santos might have had stanozolol coursing through her veins that night, but it was nothing compared to the elevated levels of fabulousness found in Gus Johnson’s post-fight sample. Photo via Jeff Chiu/Associated Press)

If English is your first or even second language, then chances are you had some trouble deciphering Tito Ortiz’s recent press conference in regards to client Cris “Santos” Cyborg’s decision to leave the UFC. The basic gist: Cyborg fighting at 135 is “impossible for her to happen,” and Invicta FC will serve as her feeding grounds for the time being. We just hope the folks over at Invicta know that the Cyborg doesn’t want to be fed, she wants to hunt.

But in a somewhat ironic turn of events, Invicta FC has announced that it will be implementing random drug tests at all future events just two days after signing Cyborg. Via MMAJunkie:

For the first time in its short history, Invicta FC will utilize random drug testing for its upcoming fifth event on April 5. Invicta FC President Shannon Knapp confirmed the news on Sunday evening. Fighters who will be competing in April were informed of the new policy in late January. An independent agency in conjunction with the Missouri Office of Athletics will handle the testing.

The new anti-PED policy will extend to all future Invicta FC events. The promotion is currently fielding offers from a number of independent testing agencies and hopes to confirm its new testing partner later this week. 

So…regretting turning down a spot on Pink Fight MMA’s inaugural card yet, Cristiane?


(Santos might have had stanozolol coursing through her veins that night, but it was nothing compared to the elevated levels of fabulousness found in Gus Johnson’s post-fight sample. Photo via Jeff Chiu/Associated Press)

If English is your first or even second language, then chances are you had some trouble deciphering Tito Ortiz’s recent press conference in regards to client Cris “Santos” Cyborg’s decision to leave the UFC. The basic gist: Cyborg fighting at 135 is “impossible for her to happen,” and Invicta FC will serve as her feeding grounds for the time being. We just hope the folks over at Invicta know that the Cyborg doesn’t want to be fed, she wants to hunt.

But in a somewhat ironic turn of events, Invicta FC has announced that it will be implementing random drug tests at all future events just two days after signing Cyborg. Via MMAJunkie:

For the first time in its short history, Invicta FC will utilize random drug testing for its upcoming fifth event on April 5. Invicta FC President Shannon Knapp confirmed the news on Sunday evening. Fighters who will be competing in April were informed of the new policy in late January. An independent agency in conjunction with the Missouri Office of Athletics will handle the testing.

The new anti-PED policy will extend to all future Invicta FC events. The promotion is currently fielding offers from a number of independent testing agencies and hopes to confirm its new testing partner later this week. 

So…regretting turning down a spot on Pink Fight MMA’s inaugural card yet, Cristiane?

Although Knapp made sure to clarify that Invicta’s future drug testing plans were put into place two weeks before the singing of Santos, the timing of this move could not be more ironic. Cyborg will be fighting at Invicta FC 5 for the first time since she was stripped of her Strikeforce title in December of 2011 following a positive test for Stanozolol. One would have to imagine that her upcoming test will be just as much the focus of Invicta FC 5 as the fight itself.

And while Cyborg declared her innocence in the matter (and don’t they all) until the very end, it’s good to know that she won’t be given free reign in Invicta moving forward. Because the thought of a juiced-up killing machine like Cyborg Jan Finney-ing each and every women in their featherweight division is almost as horrifying as…well…whatever the hell this is supposed to be.

J. Jones

Viacom Buys Majority Stake in Bellator; Spike to Begin Broadcasting Events in 2013


(Well, well, well…)

Spike TV will become the new home for Bellator starting in 2013. According to a new USA Today report, Viacom — the parent company of MTV Networks — has purchased a majority stake in Bellator Fighting Championships, signaling the official end to their six-year relationship with the UFC.

CEO Bjorn Rebney will remain in charge of Bellator. Speaking about the Viacom deal with USA Today, he said: “It puts all of those cornerstones of ownership in place for us, which is something that’s been so seriously lacking in the MMA space with so many different companies, including Strikeforce and the IFL and Affliction and all the different failures that have occurred…It alleviates those issues…It’s a very, very good day for mixed martial arts as a whole, because now you have two groups in the space that have a very substantial presence that obviously isn’t going to go anywhere for a very, very long time.”


(Well, well, well…)

Spike TV will become the new home for Bellator starting in 2013. According to a new USA Today report, Viacom — the parent company of MTV Networks — has purchased a majority stake in Bellator Fighting Championships, signaling the official end to their six-year relationship with the UFC.

CEO Bjorn Rebney will remain in charge of Bellator. Speaking about the Viacom deal with USA Today, he said: “It puts all of those cornerstones of ownership in place for us, which is something that’s been so seriously lacking in the MMA space with so many different companies, including Strikeforce and the IFL and Affliction and all the different failures that have occurred…It alleviates those issues…It’s a very, very good day for mixed martial arts as a whole, because now you have two groups in the space that have a very substantial presence that obviously isn’t going to go anywhere for a very, very long time.”

According to the terms of their current contract, Spike will broadcast new UFC content through this December, but the channel also reserves the rights to the promotion’s library of fights through 2012. As a result, Bellator events won’t air on Spike until 2013, which means Bellator has another year of main cards on MTV2 and prelims on the SpikeTV website. After that, Spike will broadcast two seasons of Bellator events per year, and expects to run additional Bellator-related content both on TV and online.

Spike TV president Kevin Kay sees the move as a positive change in the way the channel handles its MMA business: “We had a great relationship with UFC and we still do. We helped each other to build each other’s brand. Like all good things, you know that at some point it’s going to come to an end…As we realized that our relationship with UFC was likely to come to an end, our Viacom mergers and acquisitions folks, and us, started to have conversations with MTV2 about getting invested in a mixed martial arts promotion and become owners as opposed to renters. You’re building value in something that you own, and you own it for the long term. You’re not in a constant state of negotiation.”

And the increased exposure for Bellator isn’t lost on its fighters either. Said lightweight champion Eddie Alvarez: “They’ll have a ton of more money to negotiate with. As long as I keep doing well and do what I’m supposed to do, the future looks bright…I’m smiling ear-to-ear right now. I couldn’t be any happier. Endorsements are hard to come by when you’re on ESPN Deportes and these other smaller channels.”

For more details on the Viacom/Bellator purchase, visit USA Today.

Report: UFC Inks Multi-Year Broadcast Deal With FOX

Marge Simpson MMA UFC
(Sorry, Marge. Your kind has no place hereProps: Fox)

Although reports like this are usually followed by UFC president Dana White calling “bullshit,” SportsBusinessDaily is breaking a very interesting bit of news:

In what would represent a major push into the mainstream for the UFC, Fox has agreed to a deal that will see the broadcast channel air as many as four MMA events per year, according to several sources. The multiyear deal would mark the first time the UFC will have consistent airtime on a broadcast network.

Fox execs refused to comment on the deal, but sources with knowledge of the negotiations said bidding had gone as high as $90M per year. The Fox deal is believed to be for seven or eight years. As part of the deal, most of the weekly programming that UFC has on Versus and Spike TV will move to FX starting in January. That includes several fight cards, plus shows like the reality series “The Ultimate Fighter.”

Fox-owned Fuel also will wind up with some UFC content. But rumors that Fox will rebrand Fuel as a UFC channel are not true, sources said. Fox was attracted to UFC programming, which has produced some of the highest viewership figures ­— and most attractive demos —­ on Versus and Spike TV…Both the Versus and Spike TV deals with UFC expire at the end of the year.

Marge Simpson MMA UFC
(Sorry, Marge. Your kind has no place hereProps: Fox)

Although reports like this are usually followed by UFC president Dana White calling “bullshit,” SportsBusinessDaily is breaking a very interesting bit of news:

In what would represent a major push into the mainstream for the UFC, Fox has agreed to a deal that will see the broadcast channel air as many as four MMA events per year, according to several sources. The multiyear deal would mark the first time the UFC will have consistent airtime on a broadcast network.

Fox execs refused to comment on the deal, but sources with knowledge of the negotiations said bidding had gone as high as $90M per year. The Fox deal is believed to be for seven or eight years. As part of the deal, most of the weekly programming that UFC has on Versus and Spike TV will move to FX starting in January. That includes several fight cards, plus shows like the reality series “The Ultimate Fighter.”

Fox-owned Fuel also will wind up with some UFC content. But rumors that Fox will rebrand Fuel as a UFC channel are not true, sources said. Fox was attracted to UFC programming, which has produced some of the highest viewership figures ­— and most attractive demos —­ on Versus and Spike TV…Both the Versus and Spike TV deals with UFC expire at the end of the year.

The report went on to say that the UFC had previously been negotiating with Comcast/NBC for a broadcast deal that would have placed UFC events on NBC and Versus and transformed G4 into the UFC’s official cable channel, but those talks recently broke down.

Also, negotiations with Spike TV are officially kaput. Spike ultimately walked away amid concerns that ratings for its UFC programming were on the decline. (“Shows like ‘Unleashed,’ ‘Knockouts’ and ‘Countdown’ averaged 1 million viewers in ’05. This year, they are averaging 492,000.”) Still, Spike holds the rights to UFC library programming through 2012, and may continue to air content like their “UFC Unleashed” fight-compilation show.

The deal with Fox would be a great leap forward for the UFC, whose two-pronged cable deal with Spike and Versus wasn’t really benefiting any of the parties involved. Plus, The Ultimate Fighter as a lead-in to Rescue Me just sounds badass. We’ll update you when we know more…

‘World’s Fastest Growing Sport’ — Fact or Hype?

I always figured that calling MMA "the world’s fastest-growing sport" was mainly a promotional slogan, based more on allegorical evidence than actual numbers. So is the title deserved, or is it hot air? Using data mined from the Simmons Re…


UFC fanbase fastest growing sport fans NFL MLB NBA NASCAR NHL MLS

I always figured that calling MMA "the world’s fastest-growing sport" was mainly a promotional slogan, based more on allegorical evidence than actual numbers. So is the title deserved, or is it hot air? Using data mined from the Simmons Research Database, MMAPayout.com has published a new report breaking down the growth of the UFC in the United States over the past three years, compared to other major sports leagues — as well as information on age and gender demographics. We recommend checking out the whole thing if you have time, but here are some highlights:

– The UFC actually is the fastest-growing sports league in the country, pretty much by default. From 2007-2009, the NFL, MLB, NBA, NASCAR, and MLS (that’s soccer, you guys) actually suffered losses in their fan bases. The NHL’s fan base grew very slightly. By comparison, the UFC increasing their total number of fans by about 14% (and 30% among "avid" fans) seems like a monumental achievement.

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