UFC 152: Jon Jones Plays the Race Card in Sprawling, Fact-Impaired Interview

Jon Jones is an amazing athlete. Inside the cage, few can compare. Jones makes face-crushing, bone-splitting violence look as beautiful as a butterfly opening its wings. With Jon Jones, fighting is truly an art.If only all we saw of Jones was his super…

Jon Jones is an amazing athlete. Inside the cage, few can compare. Jones makes face-crushing, bone-splitting violence look as beautiful as a butterfly opening its wings. With Jon Jones, fighting is truly an art.

If only all we saw of Jones was his superlative performances in the UFC Octagon. Imagine how popular he would be if he simply let his fighting speak for itself. Instead, Jones continues to open his mouth in a series of revealing tweets and interviews that paint the picture of a very young, very spoiled, very petulant man-child.

On Tuesday, MMA Fighting’s Ariel Helwani was granted an audience with Jones, 41 minutes for the light heavyweight champion to tell his side of the story about his decision to refuse a fight with Chael Sonnen, forcing the cancellation of UFC 151:

It makes zero sense for me, my coaching staff, or my management team….I gotta think like a businessman.

As usual, Jones was completely tone deaf to what fans and his bosses at the UFC need and want to hear. We want to know that we are important to Jones. That he understands he owes the fans and the promotion a lot, that every Bentley he wrecks was bought with our hard-earned money, cash we laid down for the privilege of watching him fight.

Even if he stands by his right to fight only his contracted opponent, acknowledging the pain he created in the MMA community would be a nice start toward rebuilding a damaged public image.

Instead, Jones made it clear that he was the victim here, not the fans, promotion or other fighters on the card. Fans, fellow fighters and UFC President Dana White‘s criticisms pierced his thin skin, but their messages weren’t taken to heart. Jones believes he made the right decision not to face Sonnen and he’s willing to double down on that message:

All the fighters that are insulting me on the card, I’m not the one who is saying that you’re not good enough for pay per view…I felt like a piece of meat…My job is not to be popular among fighters, I could care less if any fighter liked me or not, my job is to show up, do my job and go back home.

That’s fine. You have to respect his perseverance and refusal to say what people want to hear. It may make him look like a jerk and a little bit of a coward, but that’s his right. Unfortunately for Jones and his supporters, he can’t keep his reasons for refusing the Sonnen fight clear, even during the course of a single interview. 

In one breath, he’s claiming Sonnen was too dangerous to fight on short notice:

Taking the fight would be ignorant… I think it would have been completely arrogant on my part to take the fight, to assume I could beat one of the top five, top 10 fighters on the planet, without preparing for him whatsoever. 

Later, though, he claims Sonnen didn’t deserve a shot and that he wasn’t going to allow him to fight for the title. Perhaps Jones hit his head before the interview and woke up thinking he was Floyd Mayweather Jr. Maybe he’s forgotten that, in the UFC, fighters don’t get to decide who competes for the championship. Jones, though, has granted himself that power.

And what happened to the dangerous Sonnen he had just explained was one of the 10 best fighters on the planet? The guy who had just challenged the best fighter in UFC history for the middleweight belt in the biggest pay-per-view of the year. Suddenly that guy had morphed into a fighter “nowhere near” a title shot:

He lost his last two fights. Why would I put a world championship on the line against a very dangerous opponent but one who hasn’t even remotely earned the right to consider himself to be in the position to fight for the world title? That’s like winning the jackpot and I just refuse to be anybody’s jackpot.

Now, forget for a second that Sonnen has not actually lost his last two fights. Nor is he 5-6 in the UFC, as Jones claimed. He’s actually 6-5 in his UFC career. More importantly, Sonnen is 4-2 in the last three years, both losses at the hands of the great Anderson Silva

It’s political convention season, and you can forgive Jones for playing fast and loose with the truth. Facts are barely relevant in today’s new media discourse. Helwani certainly wasn’t going to correct the record, and so it will stand to any who will listen. It’s been reported now all around the Internet, truth be damned. Jon Jones makes his own reality, but only if we let him.

Worse was Jones’ casual use of the race card, calling out Sonnen for his humorous promotion of the two Silva fights:

I clearly said I would not allow Chael Sonnen to jump the line by using his mouth. And what was he doing? Jumping the line by using his mouth. It’s like, why would I contradict myself when I clearly just said that I feel Chael Sonnen is a racist? The way he treats Brazilians, it’s totally uncalled for; I have zero respect for him…I’m honored to fight Vitor Belfort. Vitor’s a Christian like I am, he’s an honorable man, he’s a good, classy, clean-cut dude. This is an honor to fight Vitor Belfort.

Let’s parse that a bit. First and perhaps most obviously, Brazilian is not a “race.” Scientists will debate appropriate racial distinctions until the end of time, but none to my knowledge have ever defined “Brazilian” as a racial group. 

Brazil is a country. It’s made up of a diverse population of both indigenous peoples and those descended from the Portuguese who conquered the region in the 1500s or the slaves who were imported shortly after to work in the sugarcane fields.

While Sonnen’s various jibes at Silva and other Brazilians were biting, they weren’t racist. That’s powerful language and an accusation Jones should be more careful with. It’s easy to pull the race card out, but harder to put it back in the deck once it’s seen the light of day.

You can say a lot of things about Chael Sonnen. That, however, isn’t one of them. Jones should apologize. 

Further, what exactly makes Belfort such an “honorable dude”? Was it his failed steroid test? His long history of flighty behavior? His towering and colossal ego?

Jones, who apparently has the final call in his own matchmaking, has proclaimed Belfort, who like Sonnen lost to Anderson Silva (but unlike Sonnen didn’t put up much of a fight), a worthy foe. His main rationale? Belfort’s public Christianity.

Is this seriously a basis for deciding which challengers to consider? 

I worried last week that Jones and other star fighters were slipping out of the UFC’s control. This interview and Jones’ other public statements have crystallized how true this is. The UFC is on the road to being boxing. It will be great for Jon Jones. It will be a more bumpy ride for his fans and fellow fighters. Luckily we learned on Tuesday we are the last people on his mind.

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Jon Jones Reveals Why He Wouldn’t Fight ‘Racist’ Chael Sonnen

The fallout from the biggest debacle in UFC history continues, with the man at the centre of the controversy speaking out for the first time.When asked why he refused to take a fight against Chael Sonnen on eight days’ notice after his original opponen…

The fallout from the biggest debacle in UFC history continues, with the man at the centre of the controversy speaking out for the first time.

When asked why he refused to take a fight against Chael Sonnen on eight days’ notice after his original opponent (Dan Henderson) got injured, UFC light heavyweight champion Jon Jones said he would not take a fight against a “dangerous opponent” who hasn’t come anywhere near earning a title shot.

In an interview with Ariel Helwani at MMAFighting, Jones revealed exactly why he reached the decision that eventually led to the cancellation of a UFC event for the first time in the promotion’s history.

[Sonnen] has a 5-6 record in the UFC and lost his last two fights. Why would I put a world championship on the line against a very dangerous opponent but one who hasn’t even remotely earned the right to consider himself to be in the position to fight for the world title? That’s like winning the jackpot and I refuse to be anybody’s jackpot… I clearly said that I would not allow Chael Sonnen to jump the line by using his mouth. And what was he doing? Jumping the line by using his mouth.

His vitriol against Sonnen continued:

It’s like, why would I contradict myself when I clearly just said that I think Chael Sonnen is a racist? The way he treats Brazilians is totally uncalled for; I have zero respect for him… Chael Sonnen is a punk, he’s a thug… He calls himself the American Gangster but he ratted out all his friends in that money laundering situation? That’s not gangster. He’s a straight punk. He won’t be remembered… Chael’s words hold no substance.

Sonnen has been calling out Jones for weeks now, following the announcement that he was moving up to light heavyweight after his middleweight title fight loss to Anderson Silva. His words clearly got under Jones’ skin, and the two have engaged in a public war of words since.

When injury jeopardised the UFC 151 main event—a title match between Jones and Henderson—Sonnen didn’t skip a beat in stepping up and has continued to attack Jones for not taking the fight.

The criticism against Jones has been severe and has come from all corners—not the least from his boss, Dana White.

Talking frankly to Helwani, Jones said that he felt hurt by the UFC president.

I really felt hurt by Dana… I’ve tried by best, my absolute best, to be a person who’s extremely nice to all the fans, whether they’re my fans or not. I’ve tried my best to always create positivity, always try to be a good dude, a good representative of the UFC… I do everything they ask me to do… You know it really hurt. It really hurt to be on that different spectrum. To be compared to Tito Ortiz. I don’t complain about money, I don’t complain about anything. I do what I’m told. I’m the champion that fights way more than any other champion. So you go from being really close, I mean at the last press conference, right after I beat Rashad [Dana] was like “don’t you just love this guy,” and now it’s like I’m just hated? Because I did what was right for me and my future?

White has had choice words for Jones, in particular his coach Greg Jackson, for not taking the fight against Sonnen. During a conference call announcing the cancellation of the event, White said he was disgusted by both men.

“This is one of the most selfish, disgusting decisions that doesn’t just affect you,” White said at the time.

For over a week, Jones maintained his silence but has now spoken out, saying that he “felt like a piece of meat” during the whole situation. He added that the men also due to fight at UFC 151 shouldn’t blame him for its cancellation, just because they weren’t considered strong enough to carry the event.

Jones is now due to face Vitor Belfort, who marks his return to light heavyweight for the first time since 2007, at UFC 152 on Sept. 22. Jones said he was “honoured” to fight Belfort, who “is a Christian like I am, a respectable man, a good, classy clean-cut guy.”

 

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Jon Jones Believes UFC 151 Withdrawal Was a ‘Really Smart Personal Career Decision’


(Great, so now he’s swagger-jacking Isaac the Bartender?)

If you can put down your haterade and suspend your disdain for just a bit today, we suggest listening to UFC light heavyweight Jon Jones discuss his decision to not fight Chael Sonnen on short notice at UFC 151, in a full-length interview with The MMA Hour. The full interview is after the jump.

Having had a week to reflect on it, and despite all the criticism that has come his way since he “murdered” this weekend’s scheduled event, Jones does not regret his choice to not fight Sonnen. “I actually think it was a really smart personal career decision,” the champ said.

Jones said that immediately after he got the offer he assembled all of his coaches to get their opinions. Jones said that while they all told him that they had “no doubt” that the light-heavyweight champ could win a fight against Sonnen, they also let it be known that the trash-talking middleweight was a totally different fighter than his original UFC 151 opponent Dan Henderson.

“They honestly believed I could win the fight. They also said, ‘I want you to be aware of the fact that you prepared for a complete opposite style.'”


(Great, so now he’s swagger-jacking Isaac the Bartender?)

If you can put down your haterade and suspend your disdain for just a bit today, we suggest listening to UFC light heavyweight Jon Jones discuss his decision to not fight Chael Sonnen on short notice at UFC 151, in a full-length interview with The MMA Hour. The full interview is after the jump.

Having had a week to reflect on it, and despite all the criticism that has come his way since he “murdered” this weekend’s scheduled event, Jones does not regret his choice to not fight Sonnen. “I actually think it was a really smart personal career decision,” the champ said.

Jones said that immediately after he got the offer he assembled all of his coaches to get their opinions. Jones said that while they all told him that they had “no doubt” that the light-heavyweight champ could win a fight against Sonnen, they also let it be known that the trash-talking middleweight was a totally different fighter than his original UFC 151 opponent Dan Henderson.

“They honestly believed I could win the fight. They also said, ‘I want you to be aware of the fact that you prepared for a complete opposite style.’”

“Chael Sonnen is a southpaw. He has a completely different pressure, different takedowns. His ground and pound is different…He’s a completely different warrior,” Jones went on.

Jones, often criticized for supposedly being arrogant, said that he believes taking a fight with someone as good as Sonnen with virtually little notice would have, in fact, been arrogant of him. “I think it would have been extremely arrogant on my part to take the fight,” Jones said.

“To assume I could beat one of the top 10 fighters on the planet without preparing for him whatsoever — that would be extremely ignorant.”

As for the criticism that Jones should have been brave enough to fight Sonnen because Sonnen was willing to fight him on short notice, “Bones” explained that he and “The American Gangster” are in much different places in their respective careers. “[Chael has] absolutely nothing to lose,” Jones said.

“I don’t think people realize Chael’s record in the UFC is 5-6…Why would I put a world championship on the line against a very dangerous opponent but a person who hasn’t even remotely earned the right to consider himself in the position to fight for a world title? That’s like hitting the jackpot and I refuse to be anyone’s jackpot.”

Jones maintained that he didn’t become the youngest champion in UFC history because he’s athletically gifted, but rather because of his meticulous preparation for fights. Jones said that he wasn’t good at fighting “because I’m this freak athlete with two brothers in the NFL…My secret to success is being so prepared.”

Listen to Jones’ full interview below to hear him discuss much more, including his current relationship with UFC President Dana White, being made to feel like a “piece of meat,” and the claim that he asked Dana to make Chael stop taunting him. (He denies it.)

Elias Cepeda

UFC 152 Preview: Jon Jones Becomes MMA’s First Real 5-Tool Fighter

In baseball, the five-tool player is considered the ultimate expression of the art, God’s perfect gift to the diamond. He’s a player that can hit for average, power, run like the wind, has a an arm that throws bullets, and knows which hand to put the g…

In baseball, the five-tool player is considered the ultimate expression of the art, God’s perfect gift to the diamond. He’s a player that can hit for average, power, run like the wind, has a an arm that throws bullets, and knows which hand to put the glove on. These creatures are near myth—but they exist, coming along just a few times every generation. Mickey Mantle was one. So was Ken Griffey Jr.

There have been plenty of great fighters in the short history of mixed martial arts, men and women who have imposed their wills on opponents. But the five-tool fighter has only been a product of our imagination. Bruce Lee was one. Maybe. Probably. So was Rickson Gracie, at least in legend.

In the realm of the quantifiable, even our greatest warriors were missing a tool from the complete fighter’s tool box. They simply made up for it by being uniquely great in another area. Matt Hughes, for example, didn’t own a screwdriver. But he had the biggest hammer in the neighborhood, and really, who needs more than that?

Enter Jon Jones.

The 25-year-old light heavyweight champion can do it all, and do it as well as anyone in MMA history. We’ll see Jones in action later this month when he defends his crown against Vitor Belfort. That’s fitting in a way. Belfort was once known as the “Phenom.” Many thought he would redefine what it meant to be a mixed martial artists. Instead, he’s suffered through an up and down career.

Jones is the new wunderkind. His potential is through the roof, his skills expanding and morphing with every fight. Already he’s something new, a hybrid, a fighter capable of doing anything he (or a coach) wants to do.

Imagine that. This is a man who can do anything, wreak uncomfortable levels of havoc on opponents, change lives and a rival’s well being in the blink of an eye. Jon Jones, as he exists in the moment, is the best fighter in UFC history.

These are the five reasons why.

Begin Slideshow

UFC: How Can the Promotion Recapture Straying Fans?

Many UFC fans haven’t been happy in 2012. Too many events, too many injuries, too much of an expectation from the company that their fans will follow them to the ends of the Earth. Sure, some are vehemently supporting the aggressive expansion of …

Many UFC fans haven’t been happy in 2012.

Too many events, too many injuries, too much of an expectation from the company that their fans will follow them to the ends of the Earth.

Sure, some are vehemently supporting the aggressive expansion of the promotion. They’ll say that real MMA fans just want more free fights, that fights every weekend – NO WAIT! EVERY NIGHT! – is the perfect world to live in.

And perhaps it is. When the UFC is able to do it properly.

But for a host of reasons they can’t do it properly just yet and they’re losing some fans as a result. They probably wouldn’t admit it, but they’re not stupid enough to be ignorant to it either.

So what can they do to recapture them?

The answer, surprisingly, is before us already. It just needs to go on a little bit longer and the ship will likely be righted be early 2013.

That answer? Less events, more fights that matter, and greater accessibility to them.

Jon Jones quickly became the most loathed man in MMA (a title he was in the running for anyway) when the cancellation of UFC 151 became official a couple of weeks back. He also inadvertently gave straying fans something to cheer about in the process: a UFC 152 worth the money being asked by Zuffa.

Sure his fight with Vitor Belfort is weird matchmaking and not exactly one that people were begging for, but is it not likely to be entertaining?

 

Jones doesn’t love getting hit, and Belfort loves to hit people.

Jones doesn’t get hit often, and Belfort hits people at his leisure.

Jones is the new breed, Belfort once was.

Add in the inaugural flyweight title bout and a middleweight title eliminator, and you have a card that harkens back to the promotion’s pay-per-view prime of 2008-2011.

A few weeks later Jose Aldo headlines another card in Brazil, UFC 153. Originally it was supposed to be Erik Koch donating his body for that one, but an injury saw Frankie Edgar replace him.

Wait. What? Frankie Edgar? Wasn’t that a fantasy superfight that people clamoured for like eight months ago?

Now you’ve got it. You’ve also got Rampage Jackson against hot prospect Glover Teixeira, Erick Silva and Jon Fitch, and names like Rick Story, Demian Maia, and Phil Davis rounding out the card.

Again, worth the money.

GSP returns to headline UFC 154 in a welterweight title unification bout against Carlos Condit, and only a couple of week after that UFC on FOX 5 will likely provide the greatest night of free MMA that television has ever seen.

Benson Henderson defends lightweight gold against Nate Diaz.

Rory MacDonald finally gets his fight with BJ Penn.

Shogun Rua welcomes Alexander Gustafsson to the top of the 205-pound division.

Brendan Schaub and Lavar Johnson will exchange shots for a few minutes until one (probably Schaub) is out cold.

They’re also using the UFC on FUEL TV  event series to expand globally with less relevant, free fights and are only holding one show on FX between now and the end of the year.

That’s a remarkable run for the company. A run that absolutely has to get the attention of fans who have suddenly been reminded how much they love baseball and video games in the time it’s taken the UFC to stumble from the annals of “must-watch” sports action.

What they’ve started to do – less events (though it was only one, and it was purely by circumstance) and a greater focus on smarter matchmaking, as well as more meaningful matchmaking, is how people will come back to them.

Putting big fights on free television – actual big fights, like title fights, instead of a regular free TV headliner with a lame, completely revocable “winner gets a title shot” caveat attached – is going to help as well.

The UFC is adapting to what fans want and what they want has developed from what they’ve come to expect from the promotion, which built its name on guaranteeing an entertaining night of action every time out.

For the first time in a long time, it looks like they’re able to make that claim again. Now that they can, look for them to also claim to be the fastest growing sport in the world again as well.

They’ll have the numbers to prove it.

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Jon Jones and UFC 151: As the Money in MMA Increases, So Will the Headaches

MMA has entered the age of the superstar, but with mainstream appeal comes mainstream problems. One such problem was recently on display—the issue of a fight negatively influencing an athlete’s “brand image.”In a moment that instantly became…

MMA has entered the age of the superstar, but with mainstream appeal comes mainstream problems. 

One such problem was recently on display—the issue of a fight negatively influencing an athlete’s “brand image.”

In a moment that instantly became one of MMA’s most infamous, UFC light heavyweight champ Jon Jones refused to face Chael Sonnen on short notice at UFC 151 after Dan Henderson withdrew due to injury. This conundrum prompted the cancellation of the event and put egg on the face of the UFC and the sport of MMA as a whole.

Jones himself seemed nonchalant about the incident. 

“I take a lot of pride in the way I perform, and I want to put on the best performance possible every time I fight,” he told MMAjunkie after the event’s cancellation. “I don’t want to go out there just to win the fight. I want to go out there to dominate. I want to make it look effortless. I want it to be a beautiful thing.”

“You have to go in there prepared and know that you did your homework. I wouldn’t be the same warrior if I just jumped in there blindly and was cutting weight while I was trying to prepare for the fight…If I would have taken this fight, that would have been letting my ego get in the way and not using my intellect,” he said.

“This is a professional sport. It’s not just a backyard fight. You put everything on the line every time you step into the cage, and I now have a new mission. I’m all-in now, and I won’t give anything less than my full effort,” said Jones.

It is a line in the last paragraph that is the most telling; “This is a professional sport. It’s not just a backyard fight.

Jones is absolutely right. MMA is a professional sport, and along with professional sports come professional sponsorships. 

Why should a man—nay, a superstar—who recently signed a deal with one of the world’s leading sports apparel companies in Nike put that sponsorship and his entire “brand” as an athlete on the line just to make his boss and the fans (the same fans who’d crucify him if he lost the fight, mind you) happy?

Jones isn’t the first fighter to behave in such a manner. 

UFC welterweight champion Georges St.Pierre, too, changed when he became more popular.

His cold, canned, calculated responses at press conferences and interviews have become one of his main characteristics. The fighting style that earned him the nickname “Rush”  was discarded in favor of one that preserved his pristine record and, more importantly, his power to attract big-name sponsors. 

Again, why should GSP—an athlete who has been sponsored by Under Armour, and appeared in commercials for Gatorade and ESPN—risk everything by trying to be more entertaining?

What would he accomplish? He’d please fans who, should he lose, would criticize him for having a poor game plan instead of praising him for changing his ways.

For the first time in the sport’s history, the pitfalls that await big-name fighters outside the cage are greater than the glory they can achieve inside the cage. It’s not worth putting your mainstream appeal and brand strength on the line just to win a fight. 

Gone are the days of the Tank Abbott who would fight anyone, anywhere, anytime, for practically any price. 

We are now entering the age of the superstar, where fights cease to be just fights and instead become calculated risks to increase one’s name value and bargaining power amongst the sportswear titans. 

 

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