Five Reasons 2017 Could Be A Rough Year For The UFC

2015 and 2016 turned out to be two of the best years in promotional history for the UFC, specifically from a financial standpoint, as fight fans were treated to some of the best-selling pay-per-views of all time during that time period. The UFC also inked some lucrative deals over the last year or two. However, we

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2015 and 2016 turned out to be two of the best years in promotional history for the UFC, specifically from a financial standpoint, as fight fans were treated to some of the best-selling pay-per-views of all time during that time period. The UFC also inked some lucrative deals over the last year or two.

However, we may not be saying the same about 2017 12 months from now. Many changes are looming not only within the UFC, but within mixed martial arts as a whole and that may cause a change of the tides next year. WME-IMG talent agency purchased the UFC for a whopping $4.2 billion earlier this year, but various issues may now be heading its way.

Let’s take a look at why 2017 may end up being a rough year for the UFC:

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Potential Absence of Conor McGregor

The UFC is a star-driven company given that pay-per-view (PPV) is its most prominent source of income, but it seems as if the promotion is dealing with a lack of stars as of late and to make matters worse, its biggest star may be taking some time off to begin the year.

After winning the lightweight title at Nov. 12’s UFC 205, Conor McGregor said that he could potentially be taking a break from action given the fact the he and his longtime girlfriend will welcome their first child. UFC President Dana White has said that the “Notorious” one could be on the sidelines for up to 10 months, although McGregor hasn’t confirmed a specific timeline.

Either way, the brash Irishman has headlined some of the best selling pay-per-views of all-time over the last two years. If does end up taking a break for the majority of 2017, the UFC would feel certainly his absence in the pocketbook, and that’s not something the new owners can afford to do when attempting to repay such a massive loan.

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Jose Aldo Reveals Why He’s Reluctant To Get Involved With MMAAA

Just weeks ago the Mixed Martial Arts Athletes Association (MMAAA) took the mixed martial arts (MMA) world by storm, by announcing their formation which featured some of the biggest names in the sport such as Georges St-Pierre, Cain Velasquez, Donald ‘Cowboy’ Cerrone, Tim Kennedy, and TJ Dillashaw. While the association isn’t the only one out

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Just weeks ago the Mixed Martial Arts Athletes Association (MMAAA) took the mixed martial arts (MMA) world by storm, by announcing their formation which featured some of the biggest names in the sport such as Georges St-Pierre, Cain Velasquez, Donald ‘Cowboy’ Cerrone, Tim Kennedy, and TJ Dillashaw.

While the association isn’t the only one out there fighting for better working conditions for fighters, such as the Mixed Martial Arts Fighters Association (MMAFA) and Professional Fighter’s Association (PFA), UFC featherweight champion Jose Aldo has revealed (courtesy of MMA Maniathat he’s actually turned down an offer to affiliate himself with the MMAAA due to his current alliance with the MMAFA:

“(MMAAA) invited me to be a part of this association, but I don’t think everything is clear with this association,” Aldo said. “There are others going on, laws in the American Senate as well, so there’s a lot going on to help fighters. When it’s possible for me to be present and be a part of things that will benefit the athletes, I will always fight for us.”

One reason Aldo was hesitant to join the MMAAA is due to the involvement of former Bellator CEO and President Bjorn Rebney, something that has kept other fighters on their toes regarding the association as well:

“This association was created by a former Bellator president, so I don’t know what’s the real function behind it, if it’s something for the fighters,” he continued. “I’m part of one, too, with Randy Couture, Cung Le, that has an open mind to help fighters, not only the ones in the UFC.”

‘Scarface’ feels that the MMAAA seems a little too focused on only UFC fighters, while other organizations such as the MMAFA are here to help mixed martial artists world-wide:

“Our world isn’t focused only in the UFC,” Aldo said. “We have millions of fighters, trillions of fighters that need help. We won’t fight with a promotion just because we’re exclusive there. I fight for everybody, national and international, no matter where they are. I want to help those athletes. Not only those in the UFC, those that are in the big league and can have a better future, but those in the small promotions and need our help.”

Despite threatening retirement earlier this year, it appears as thought Aldo has settled his differences with the UFC for the time being after being promoted undisputed champion after Conor McGregor vacated the featherweight throne. Now the Brazilian must focus his sights on interim 145-pound champ Max Holloway who he is expected to throw down with in Brooklyn at UFC 208 next year.

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GSP: Bjorn Rebney Is MMAAA’s ‘Technical Advisor’

Former UFC welterweight champion Georges St-Pierre has been featured in headlines across the mixed martial arts (MMA) news spectrum quite a bit this past year, as the Canadian mega-star has expressed much more interest in making a return to the Octagon than he has in previous years. Now, however, ‘GSP’ finds himself in headlines alongside

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Former UFC welterweight champion Georges St-Pierre has been featured in headlines across the mixed martial arts (MMA) news spectrum quite a bit this past year, as the Canadian mega-star has expressed much more interest in making a return to the Octagon than he has in previous years.

Now, however, ‘GSP’ finds himself in headlines alongside four fellow top MMA names due to his involvement with the Mixed Martial Arts Athletes Association (MMAAA), in effort to fight for better working conditions for fighters in the sport of MMA.

St-Pierre recently spoke to MMA Junkie regarding his involvement with the MMAAA, stating that if he had already made his return to the UFC, he’d still be involved with the association:

“Yes, I would (have moved forward with the association),” St-Pierre said. “It’s important for me. It’s been a long time and I think it’s not a question of if it would happen, it’s a question of when.

“I’m not paid to do this. I do it because, to tell you the truth, I wish when I first started my career that someone, a bigger name, would have done it. But at the time, the infrastructure was not in place, and it was not possible to do that.”

‘GSP’ compares the damage taken by fighters similar to that of the damage suffered by those who compete in the National Football League (NFL), and states that in fighting you can never come back home the same person you once were:

“We talk about something that will change people’s lives,” St-Pierre said. “Some guy that one day starts fighting, they start their career, and when they finish they’re not even the same person. Some will suffer of dementia – look in football what is going on. Now we’re talking about fighting.

“Fighting, you cannot play fighting. Every time you step out there, you can go back home not the same person. You can go back home with irreparable damage – damage that will stay with you for the rest of your life.”

Dana White-Georges St-Pierre-GSPThe MMAAA isn’t the only association fighting for better working conditions for fighters, as the Professional Fighters Association (PFA) and the Mixed Martial Arts Fighters Association (MMAFA) also share similar goals. St-Pierre believes these organizations can all work together rather than being separated from one another, because at the end of the day they all want the same thing:

“I think together we can put all our ideas together and be stronger united, instead of being separated,” St-Pierre said. “Because in the bottom we all want the same thing. We want better conditions, we want a better fair share of salary and it’s the same thing – we want the same thing.”

Some fighters have been hesitant to join the MMAAA’s cause due to the involvement of former Bellator MMA CEO and President Bjorn Rebney, however, ‘GSP’ states that Rebney is the association’s ‘technical adviser’ due to the fact that he’s worked on the other side of the fight game before, and brings a wealth of knowledge and experience to the table:

“A lot of people are scared, because they’ve been intimidated and they are afraid,” St-Pierre said. “And some of them, they ask me about Bjorn. I tell them that Bjorn is our technical strategy, he’s our technical adviser.

“Because I think it’s important to mention – Bjorn is important for us because he’s been on the other side. He was a promoter before. So he knows the game very well, his knowledge is very, very important for us. And that’s what he brings.”

The former ruler of the UFC’s 170-pound division is a firm believer in the fact that if everyone will unite together for their cause, and utilize their fighting roots out in the real world rather than just inside of the Octagon, the end result could be a real ‘game-changer’ for everyone involved:

“The way I read this, in public they’ll make it seem like, ‘Yeah, we welcome that thing to happen because we want what fighters really want and try to help them,’” St-Pierre said. “But I think that underneath, they will call some guys and make them understand and try to intimidate.

“This has been done before. And some guys, what I can say is: As you’re a fighter in the octagon, be a fighter in life. Don’t be afraid to stand up for something that is right, for the virtue, because this is something very important, and it’s a game-changer.

“If we do it all united, if we unite and we do it all together, it will be a game-changer for everybody.”

GSP 2While fellow MMAAA members such as Donald ‘Cowboy’ Cerrone, Cain Velasquez, and TJ Dillashaw all have bouts currently scheduled under the UFC banner (as well as Tim Kennedy who is coming off of a loss to Kelvin Gastelum at UFC 206 earlier this month), St-Pierre’s return to fighting action seems to have been subsequently put on hold due to the whole situation between the MMAAA and the UFC.

It is currently unknown if the Canadian will ever return to the Octagon given the new circumstances that have come to light.

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Dana White Blasts ‘Bjork’ Rebney For Fighter Pay Claims

Dana White unloads both barrels in his latest rant… Since the formation of the MMAAA, its fair to say things have been a mess. The two arguably most well-known athletes, GSP and Donald Cerrone, now kinda rekindled their relationship with the UFC. Another athlete involved, Tim Kennedy, then voiced his stance against former Bellator CEO

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Dana White unloads both barrels in his latest rant…

Since the formation of the MMAAA, its fair to say things have been a mess. The two arguably most well-known athletes, GSP and Donald Cerrone, now kinda rekindled their relationship with the UFC. Another athlete involved, Tim Kennedy, then voiced his stance against former Bellator CEO Bjorn Rebney’s involvement. All this in the space of just one week! Looking like the MMAAA might be in for an uphill battle? Very much so, and UFC president Dana White is sinking his teeth in to the matter.

Last week White claimed Bjorn Rebney is the ‘biggest scumbag’ in sports today. Responding to these comments, Rebney made a rather bold statement about UFC fighter pay. Taking to his Twitter feed, the former Bellator boss ‘shamed’ the UFC by saying they only pay fighters 8% of their gross revenue. These comments, as well as Rebney’s alleged shady past in MMA and boxing, have led to a furious reaction from Dana White.

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Ask Sugar Ray Leonard

Speaking with Sportsnet.ca, UFC president Dana White went on the warpath. Discussing Bjorn Rebney’s 8% fighter pay claims, White sent out some comments that are interesting, to say the least:

“There’s three unions out there right now, they all have their hands in fighters pockets, and they’re all fighting against each other. They are businesses. The thing used to be ‘let’s start a MMA promotion and make money,’ the thing now is to start a union. Listen, these are all grown men and women we are talking about. When you are a fighter or celebrity, someone is always going to have their hands in their pockets. At the end of the day, the big fail on this thing, is putting ‘Bjork’ Rebney on this thing. This guy is such a dirty, scummy human being he had to leave boxing and come to MMA. That’s how bad this guy is.”

“One of the classiest, smart and legendary guys you’ll ever meet is Sugar Ray. Ask Sugar Ray Leonard what kind of person ‘Bjork’ Rebney is. That guy is so dirty, do you really want his hand in your pocket? You are sadly mistaken if you really think I care about all these things going on. That’s the other thing too, if you want to start a credible union, you should really have your facts straight. You wanna have a plan, they had none of that. When they say we pay the fighters 8% of the revenue, I thought they meant just Conor, not all the fighters. That’s just not true. ‘Bjork’ said ‘when I was doing this, I paid fighters 53%’ There was no revenue! If we are going by that logic, I used to pay the fighters 250% of the revenue. There was no revenue ‘Bjork,’ you dope!”

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‘Shots Fired’ Doesn’t Cover It

After hearing what White had to say, there are a few questions raised. First off, is Bjorn Rebney really that bad? If not, perhaps this is your typical smear campaign. On the other hand, if Rebney really is in this for his own benefit, the MMAAA might already be dead in the water.

What’s next in this wild saga?

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One Week Later, The MMAAA Is Already One Big Mess

One week ago today (Wed., November 30, 2016) a group of UFC fighters lead by Georges St-Pierre and Bellator founder Bjorn Rebney unveiled the formation of the aptly-named Mixed Martial Arts Athletes Association (MMAAA) in an effort to secure UFC athletes the compensation and treatment they deserve for putting their livelihoods and wellbeing on the line

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One week ago today (Wed., November 30, 2016) a group of UFC fighters lead by Georges St-Pierre and Bellator founder Bjorn Rebney unveiled the formation of the aptly-named Mixed Martial Arts Athletes Association (MMAAA) in an effort to secure UFC athletes the compensation and treatment they deserve for putting their livelihoods and wellbeing on the line each time out to the Octagon.

The association, which is the third of its kind and also includes well-known UFC fighters Donald Cerrone, Cain Velasquez, TJ Dillashaw, and Tim Kennedy on their initial five-fighter board, certainly had the best of intentions during a nearly two-hour press conference which revealed their intent to bring the supposedly evil business practices of new UFC owners WME-IMG to a screeching halt. On paper, it was certainly just what the sport needed, as anti-UFC sentiment has reached an all-time high among both athletes and fans.

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However, in the one week since the announcement, I’d argue that things couldn’t have gone much worse for the newly-founded association. It starts with the issue of just where the funding for the association is from, which Rebney essentially brushed off even in the face of accusations that the MMAAA was simply an anti-WME venture funded by CAA, WME-IMG’s direct competitor who, interestingly enough, also represents all of the fighters on the initial board except Cerrone.

On top of those unknown but certainly valid questions, Rebney received a cease-and-desist order from the legal team of the class action lawsuit headed by Cung Le, Jon Fitch, and others against the UFC, which he vehemently denied he would accept in a confrontational manner.

That only served to further the apprehension and doubt about Rebney’s involvement in the entire project. He’s never been the most trusted of promoters, but he was supposedly brought on in a purely advisory role. He’s always had a bone to pick with the UFC, and he only reaffirmed that notion when he outright blasted them to Ariel Helwani on ‘The MMA Hour’ this week. That style was in turn denounced by flagship MMAAA fighter board rep Kennedy in an interview with MMA Fighting:

Rebeny’s involvement and strategy of calling out the UFC may be questionable but the wheels have truly fallen off of the MMAAA’s initial efforts based on the reactions of the fighters involved, the people who truly matter most in this instance. Kennedy’s callout of Rebney is one thing that doesn’t exactly paint a picture of happiness amongst the ranks, but the latest news about Cerrone and St-Pierre is even more concerning.

First, UFC President Dana White was heard spouting off at the MMAAA in a predictably-worded outcry on the UFC Unfiltered podcast, basically a public forum for any and all things White wants to scream and yell about with no repercussion. While that behavior is no doubt a major reason why there is need for an association like the MMAAA, it seems he took it to an all-new level, even for himself. In the outburst, White blasted Cerrone, who has saved multiple cards with his fight-anyone-at-anytime mentality, for only headlining three Fight Night cards his entire career and scolded him for a time when he paid $100,000 of his legal fees for a run-in with an angry boater.

Credit: Dave Mandel Sherdog
Credit: Dave Mandel Sherdog

It was a new low for White (or maybe there simply is no such thing anymore), but the subsequent response from ‘Cowboy’ showed just why the MMAAA might not accomplish much. Fighting Matt Brown in the co-main event of Saturday night’s UFC 206 from Toronto, Cerrone said he ‘didn’t know he was on a board’ and that White had ‘saved his ass’ so he should have called him and told him what he was doing in an interview after the open workouts.

Those words only tell me one thing, that Cerrone didn’t know what he was getting himself into. He admitted he was scared but would fight for what was right and stand up for fighters, even recently offering his name as the head of a fighters’ union. However, he clearly didn’t think things through. And if the MMAAA didn’t tell him he was on a board of fighters representing them, well, this thing is a bigger mess than I think it is, and that’s saying something.

But back to Cerrone. He clearly wants to be paid what he’s worth, and seems willing enough to fight for it. He simply has to be all-in for one side, however. You can’t have both in this instance. Either you’re with the MMAAA or against them, because it’s clear White will say anything about anyone to drag their name on the ground, no matter what you may have done for him or the company in the past. Saying you didn’t know what you were getting yourself into makes you look uneducated and fleeting; like you’re playing both sides of the fence because you can’t make up your mind. That’s the kind of attitude that is going to halt the MMAAA’s efforts in their tracks before it even has a chance to get the ball rolling.

GSP Bruised

That’s both confusing and concerning at the same time, and even more evidence surfaced this morning that the fighters involved may be softening their stance after speaking with the UFC. News arrived that St-Pierre and his legal advisors had resumed talks with the UFC in an effort to finally sign him and get him back in the Octagon. That’s good for fans, yes, but the UFC and WME seemed to want little to do with St-Pierre and his demands before he unveiled his involvement with the MMAAA. The fact they wouldn’t meet him in the middle was most likely one of the biggest motivating factors in his decision to join the association.

So he plays a little hardball with his involvement in the MMAAA, and all of the sudden, they want to talk. Predictable. And what’s more, he’s willing. That’s fine, and he should be able to come back to fighting if he so desires. But reaching an amicable agreement while at the same time fighting the UFC head-on doesn’t seem like a dynamic that will work effectively, so like Cerrone, St-Pierre will have to decide where his allegiances lie. It’s an unfortunate byproduct of coming out and publicly stating you’re waging war on the UFC’s business practices.

Is it fair? Maybe not, but it’s the name of the game right now. And based on how the two most famous fighters involved with MMAAA have responded to the UFC’s inevitable initial backlash, the association doesn’t look like it’s going to go anywhere if they refuse to throw down in the fight they were all boasting of during last week’s conference.

The MMAAA obviously needs some time to implement their efforts and bring more and more fighters to their side, but this wishy-washy gameplan just makes them look like they rushed into the entire thing without looking ahead to the inevitable ramifications. And at the heart of it all, an ‘association’ isn’t going to work with the fighters backtracking and fighting amongst each other only one week after the endeavor was announced.

Let’s hope they can prove me wrong.

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Donald Cerrone Backpedals on MMAAA: “I didn’t know I was sitting on a board.”

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https://www.youtube.com/watch?v=2PVp1Q6x0L0

With two of the five board members of the new MMA Athletes Association fighting this weekend at UFC 206 and two more fighting at UFC 207 three weeks later, it’s only natural that the Association is a topic of conversation at the fighter media engagements. What wasn’t necessarily expected was a major development, and we got one on Wednesday at a media day in Toronto. According to an account from MMAFighting, Donald “Cowboy” Cerrone told the assembled media that until he heard about it during the MMAAA conference call, he had no idea he was sitting on the Association’s board.

“As far as the Association goes man, Georges [St-Pierre] and Tim [Kennedy] called me and asked me to be part of it,” Cerrone explained. “I didn’t know I was sitting on a board. That kind of took me by surprise, sitting there like, oh wow. I spoke to Dana [White] today on the phone. He’s coming to town, and we’re going to go out to dinner and talk. There’s a lot of things I think this sport needs, you know, retirement pension, health care, things I think we need.”

To hear Cerrone explain it, he was there more to support the message of fighter benefits than anything else, rather than present himself as an official part of a group with advisor Bjorn Rebney and fellow board members Kennedy (his teammate at Jackson-Wink MMA), St-Pierre, T.J. Dillashaw, and Cain Velasquez. He explained that”I wasn’t sitting there saying, ‘we’re moving forward today, we’re going on strike, we need more money. That wasn’t coming out of mouth at all. There were a couple of people that were there that I don’t plan on working with and being a part of, not mentioning any names. I was there mostly just, not saying I’m leading a board or I’m sitting on a board, but more voicing my opinion of what this sport needs.” He specified those needs as “health care” and “some kind of pension for retirement”

Cerrone was highly complimentary of the UFC and Dana White throughout, saying that “The UFC has been nothing but great to me. I can’t complain, they give me what I want. And like Dana said, I called him and he helped me out [with legal issues]. That’s true, man. I was in a bind, he got the best lawyers you can pay, and saved my ass.”

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https://www.youtube.com/watch?v=2PVp1Q6x0L0

With two of the five board members of the new MMA Athletes Association fighting this weekend at UFC 206 and two more fighting at UFC 207 three weeks later, it’s only natural that the Association is a topic of conversation at the fighter media engagements. What wasn’t necessarily expected was a major development, and we got one on Wednesday at a media day in Toronto. According to an account from MMAFighting, Donald “Cowboy” Cerrone told the assembled media that until he heard about it during the MMAAA conference call, he had no idea he was sitting on the Association’s board.

“As far as the Association goes man, Georges [St-Pierre] and Tim [Kennedy] called me and asked me to be part of it,” Cerrone explained. “I didn’t know I was sitting on a board. That kind of took me by surprise, sitting there like, oh wow. I spoke to Dana [White] today on the phone. He’s coming to town, and we’re going to go out to dinner and talk. There’s a lot of things I think this sport needs, you know, retirement pension, health care, things I think we need.”

To hear Cerrone explain it, he was there more to support the message of fighter benefits than anything else, rather than present himself as an official part of a group with advisor Bjorn Rebney and fellow board members Kennedy (his teammate at Jackson-Wink MMA), St-Pierre, T.J. Dillashaw, and Cain Velasquez. He explained that”I wasn’t sitting there saying, ‘we’re moving forward today, we’re going on strike, we need more money. That wasn’t coming out of mouth at all. There were a couple of people that were there that I don’t plan on working with and being a part of, not mentioning any names. I was there mostly just, not saying I’m leading a board or I’m sitting on a board, but more voicing my opinion of what this sport needs.” He specified those needs as “health care” and “some kind of pension for retirement”

Cerrone was highly complimentary of the UFC and Dana White throughout, saying that “The UFC has been nothing but great to me. I can’t complain, they give me what I want. And like Dana said, I called him and he helped me out [with legal issues]. That’s true, man. I was in a bind, he got the best lawyers you can pay, and saved my ass.”