Mixed martial arts (MMA) is just as much based on business, marketing, and promotion, as it is on actual fighting inside of the Octagon.
With that being said, we often see certain fighters receive huge promotional pushes from the Ultimate Fighting Championship (UFC) simply because they possess the looks, the charisma, or the media power in order to become a mega star.
However, these fighters don’t always have what it takes to succeed in the cage, or in other words, live up to the massive hype that has been placed on them.
Of course we have seen tremendously promoted combatants rise through the ranks, and demolish competition on their way to the superstardom the UFC had paved for them.
In just the last few years, we have seen many young up and coming fighters pushed by the UFC, noting four in particular.
The interesting part here, however, is that only one remains on top, at least for now.
Let’s take a closer look:
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