The UFC has two guaranteed grudge matches coming up: Anderson Silva vs. Chael Sonnen II and Jon Jones vs. Rashad Evans.
But which is the easier fight to sell?
Without a doubt, it’s Silva vs. Sonnen II.
First, Silva and Sonnen have already fought once, which gives their feud more legitimacy and more fire.
Sonnen was the first man in the UFC to give Silva a beating, and fans remember that. They also remember Sonnen’s unbelievable, pro wrestler-like ability to “cut a promo”—or talk trash.
The UFC hype machine will have amazing ads for the Silva-Sonnen II fight that will no doubt highlight Sonnen’s words and his beatdown of Silva (as well as Silva’s ultimate victory).
Secondly, the fight is taking place in Brazil. That alone makes it a massive event rather than just another title fight.
However, Jones-Evans isn’t without its selling points, either.
It’s a classic “friends turned enemies” grudge match between the next big thing, Jon Jones, and the former champion, Rashad Evans.
The two legitimately don’t like each other (that phrase is thrown out a lot only to have the combatants hug after the fight, but in this case, it’s true) and a fight between them would definitely be easy to sell; the trash talk wouldn’t be cheesy or forced or “fake WWE stuff” like Sonnen’s is accused of being by fans who can’t handle it.
Nevertheless, Sonnen-Silva II is a much more anticipated fight and therefore, it is a bigger sell.
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