Chael Sonnen has been making his rounds throughout the media lately.
In his most recent appearance, Sonnen was featured on TMZ Live and stopped by to promote his new book, The Voice of Reason.
The middleweight contender discussed a variety of topics including his political views, disliking vegans and, of course, his upcoming bout with Anderson Silva at UFC 148.
“We fought for five rounds and he gets a submission in the fifth (round), now I didn’t understand the rules. I thought if you tapped, you lost that round,” Sonnen said as he recalled his first bout with the Brazilian at UFC 117 in 2010.
Sonnen’s media appearances have certainly made him a much more recognizable fighter and one of the sport’s most talked-about athletes in recent memory.
While he might be perceived as arrogant and outspoken, Sonnen’s charm and charismatic personality allows journalists to feel more comfortable around him and be more open with their questions.
As Sonnen continues to promote his new book, it will not only further his image, but it will also further the UFC’s image as an overall brand. Once considered as “human cock-fighting,” UFC fighters are becoming more accepted by mainstream media and are looked upon more as professional athletes than fighters.
UFC 148 is on July 7, live from the MGM Grand Garden Arena in Las Vegas.
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