Thanks again to TYT Sports — and the sharply-dressed Francis Maxwell — for having me on this morning to break down UFC 178. Here are the other two segments we shot, about Conor McGregor‘s hype-justifying TKO of Dustin Poirier, and Donald Cerrone‘s victorious battle against Eddie Alvarez. Short version: McGregor is the good kind of crazy, and Cerrone has gone from entertaining gunslinger to true elite in the lightweight division. Could both these men have title fights in their immediate futures?
Thanks again to TYT Sports — and the sharply-dressed Francis Maxwell — for having me on this morning to break down UFC 178. Here are the other two segments we shot, about Conor McGregor‘s hype-justifying TKO of Dustin Poirier, and Donald Cerrone‘s victorious battle against Eddie Alvarez. Short version: McGregor is the good kind of crazy, and Cerrone has gone from entertaining gunslinger to true elite in the lightweight division. Could both these men have title fights in their immediate futures?
(Dominick Cruz made $2,459.02 per second for his 61-second destruction of Takeya Mizugaki. / Photo via Getty)
The UFC paid out $1,433,000 in disclosed salaries and bonuses to the 22 fighters who competed at UFC 178, with seven of those fighters comfortably landing in six-figure territory. Leading the list is — you guessed it — Conor McGregor, who tacked on $125,000 in bonuses to his already respectable show-money, for a grand total of 200 large. The second-biggest check went to UFC flyweight champion Demetrious Johnson, who gets paid under a quirky “$129k to show, $54k to win” arrangement.
The full list of disclosed payouts is below, along with our usual underpaid/overpaid picks. Note that these figures do not include additional revenue from sponsorships, undisclosed “locker room bonuses,” or percentages of pay-per-view revenue that certain UFC stars are entitled to.
Demetrious Johnson: $183,000 (includes $54,000 win bonus) Chris Cariaso: $24,000
Donald Cerrone: $126,000 (includes $63,000 win bonus) Eddie Alvarez: $100,000
Conor McGregor: $200,000 (includes $75,000 win bonus, $50,000 Performance of the Night bonus.) Dustin Poirier: $34,000
Yoel Romero: $108,000 (includes $29,000 win bonus, $50,000 Fight of the Night bonus) Tim Kennedy: $120,000 (includes $50,000 Fight of the Night bonus)
(Dominick Cruz made $2,459.02 per second for his 61-second destruction of Takeya Mizugaki. / Photo via Getty)
The UFC paid out $1,433,000 in disclosed salaries and bonuses to the 22 fighters who competed at UFC 178, with seven of those fighters comfortably landing in six-figure territory. Leading the list is — you guessed it — Conor McGregor, who tacked on $125,000 in bonuses to his already respectable show-money, for a grand total of 200 large. The second-biggest check went to UFC flyweight champion Demetrious Johnson, who gets paid under a quirky “$129k to show, $54k to win” arrangement.
The full list of disclosed payouts is below, along with our usual underpaid/overpaid picks. Note that these figures do not include additional revenue from sponsorships, undisclosed “locker room bonuses,” or percentages of pay-per-view revenue that certain UFC stars are entitled to.
Demetrious Johnson: $183,000 (includes $54,000 win bonus) Chris Cariaso: $24,000
Donald Cerrone: $126,000 (includes $63,000 win bonus) Eddie Alvarez: $100,000
Conor McGregor: $200,000 (includes $75,000 win bonus, $50,000 Performance of the Night bonus.) Dustin Poirier: $34,000
Yoel Romero: $108,000 (includes $29,000 win bonus, $50,000 Fight of the Night bonus) Tim Kennedy: $120,000 (includes $50,000 Fight of the Night bonus)
Underpaid: If you made a list of the most impressive performances at UFC 178, Cat Zingano elbowing Amanda Nunes’s face off would probably round out the top 5. And yet, the women’s bantamweight #1 contender didn’t even crack $20,000 in the official payouts. Conor McGregor and Demetrious Johnson made over ten times the disclosed money that Zingano did on Saturday. Granted, Cat Zingano is neither an “international superstar” nor a UFC champion, but still, you’d expect a PPV main-carder to get more guaranteed cash than Kevin friggin’ Lee. Don’t worry, we’ve already sent a very strongly-worded letter to NOW.
Overpaid: I still feel salty about Yoel Romero cheating his way to $79,000 in bonuses. (Yeah, yeah, it’s not his fault, blame the officiating, if you ain’t cheatin’ you ain’t tryin’, etc.) Also, Brian Ebersole and John Howard collectively made $63,000 for their prelim fight, when they should have instead been given a can of Porn ‘n’ Beans to share and bus tickets back home. That fight sucked, is what I’m saying.
(Conor McGregor UFC 178 post-fight interview. “I don’t just knock them out, I pick the round.” #mysticmac / via UFC)
If Honest Dana is to be believed, Conor McGregor is the biggest star in UFC history. (Screw you, Ronda! Don’t let the door hit ya where the good Lord split ya!) Of course, the amount of hype and interest behind the Irish featherweight is very real. From his cocky one-liners to his impeccable attire to his flashy striking, “Notorious” is the total package. So here are a couple more videos of Conor McGregor cuttin’ promos after his big win over Dustin Poirier at UFC 178. Watch them. You know you want to.
(Short version: McGregor discusses his love for new clothes, the thumb injury that briefly made him consider pulling out of the fight, and makes a short joke about Chad Mendes. He also describes a steak in a way that will probably make you hungry. / via MMAFighting)
(Conor McGregor UFC 178 post-fight interview. “I don’t just knock them out, I pick the round.” #mysticmac / via UFC)
If Honest Dana is to be believed, Conor McGregor is the biggest star in UFC history. (Screw you, Ronda! Don’t let the door hit ya where the good Lord split ya!) Of course, the amount of hype and interest behind the Irish featherweight is very real. From his cocky one-liners to his impeccable attire to his flashy striking, “Notorious” is the total package. So here are a couple more videos of Conor McGregor cuttin’ promos after his big win over Dustin Poirier at UFC 178. Watch them. You know you want to.
(Short version: McGregor discusses his love for new clothes, the thumb injury that briefly made him consider pulling out of the fight, and makes a short joke about Chad Mendes. He also describes a steak in a way that will probably make you hungry. / via MMAFighting)
Remember last week when we went apeshit over MMA sites purporting to have full-fight video highlights but not actually delivering?
In case you don’t remember, loads of site posted “full fight video highlights” of the fight between Mark Hunt and Roy Nelson. The only problem was the highlights were missing the most important part: The knockout.
The highlight video above is much better. While it cuts away right before the fight is stopped, it shows just enough of Conor McGregor‘s first-round KO of Dustin Poirier for you to get the idea of how it went down.
And do you know what else is awesome? Pretty much all the other “full fight video highlights” from UFC 178 are the same. They actually show the parts you want to see. Chalk up another victory for the Potato Nation. It seems our irreverence is finally starting to make a difference in the world of MMA SEO clickbaiting.
Watch the other highlights after the jump, and be sure to enjoy your 40-seconds of violence and anodyne commentary!
Remember last week when we went apeshit over MMA sites purporting to have full-fight video highlights but not actually delivering?
In case you don’t remember, loads of sites posted “full fight video highlights” of the fight between Mark Hunt and Roy Nelson. The only problem was the highlights were missing the most important part: The knockout.
The highlight video above is much better. While it cuts away right before the fight is stopped, it shows just enough of Conor McGregor‘s first-round KO of Dustin Poirier for you to get the idea of how it went down.
And do you know what else is awesome? Pretty much all the other “full fight video highlights” from UFC 178 are the same. They actually show the parts you want to see. Chalk up another victory for the Potato Nation. It seems our irreverence is finally starting to make a difference in the world of MMA SEO clickbaiting.
Here are some of the other highlights. Enjoy your 40-seconds of violence and anodyne commentary!
Low and behold, the answer to all of our political problems. (Photo by Esther Lin of MMA Fighting)
UFC 178 is in the books, and it was arguably the best UFC event of the year. Leading up to the extravaganza at MGM Grand Garden Arena in Las Vegas, the fight card looked promising, even though the cancellation of Jon Jones vs. Daniel Cormier for the light heavyweight championship had us all pretty bummed out.
With Demetrious Johnson and Chris Cariaso stepping up to the plate, nobody was truly interested in their flyweight title fight, simply because the rest of the card had more compelling stories, alongside fights deemed a little too difficult to call in order to bet the house, Coleman style.
That being said, let’s take a look at the most compelling scraps, and what to make of it all after we spent the last eight hours shadowboxing, binging on dollar store mini donuts, and obsessively searching the web for that CRUZ sweater.
Welcome to “Cutting Through The Bullshit,” UFC 178 style.
(Photo via Getty)
UFC 178 is in the books, and it was arguably the best UFC event of the year. Leading up to the extravaganza at MGM Grand Garden Arena in Las Vegas, the fight card looked promising, even though the cancellation of Jon Jones vs. Daniel Cormier for the light heavyweight championship had us pretty bummed out.
With Demetrious Johnson and Chris Cariaso stepping up to the plate, nobody was truly interested in their flyweight title fight, simply because the rest of the card had more compelling stories, alongside fights deemed a little too difficult to call in order to bet the house, Coleman style.
That being said, let’s take a look at the biggest scraps, and what to make of it all after we spent the last eight hours shadowboxing, binging on dollar store mini donuts, and obsessively searching the web for that CRUZ sweater.
Welcome to “Cutting Through The Bullshit,” UFC 178 style:
Look, it’s pretty obvious Johnson is a spectacular combatant, the most dominant champion in the organization, and a fighter so technically sound he generates silence throughout the arena because the fans are simply in awe of him.
Well, no.
It’s apparent “Mighty Mouse” isn’t really a pay-per-view star, and he’s suited best for FOX broadcasts moving forward. He’s definitely capable of generating interest in a co-main event, much like he and Cariaso were supposed to do at UFC 177, yet headlining the whole PPV shebang may not be his forte.
But that really isn’t his fault. He’s more so a victim of consequence here. The flyweight title fight wasn’t supposed to headline this card, however, a title fight should have enough power to generate interest on its own. You can say he’s still in a transitional phase, yet UFC 174 is still pretty fresh in our minds.
Anyhow, his win over Cariaso was like watching Sid Justice maul a jobber on Saturday mornings, and it’s funny to think that even though the champ was in a relatively easy fight, nobody is mentioning that it’s his third stoppage victory in his pas four title defenses. He was also asked one question at the post-fight presser (well, two, but from the same person … so, one).
2014 has been fairly good to us in the main event department. If Johnson vs. Cariaso lacked that particular oomph, then Cerrone vs. Alvarez was straight up going to be some deep-fried organized violence.
It turned out to be a great fight, one all too familiar for “Cowboy.” After a difficult and lopsided first round, Cerrone turned it on in the second and started to hack away at the Bellator champion’s legs, eventually breaking that tree down and earning the unanimous decision victory.
Cerrone’s been through the thick and thin, and by defeating Alvarez, he’s either going to be in another title eliminator bout, or finally challenge for UFC gold. As for the “Underground King,” it wasn’t the worst of debuts, yet that’s just what UFC wanted … another Bellator guy stifled by a golden boy employee who takes on all jobs.
Conor McGregor Is The Next Anderson Silva, Georges St-Pierre, Michael Jordan, And Walt Disney
If you watched the post-fight press conference, you noticed the Irishman sitting there glowing in his ivory elephant trunk suit, with every member of the media asking him the same three questions he’s been asked for the past year. Hell, he even got a post-fight media scrum.
Don’t get it twisted; “Notorious” truly is the biggest prospect in the UFC right now, and to be honest, he pretty much surpassed that status last night with a first-round TKO over the always-game Dustin Poirier. Did that shot hit “Diamond” in the back of the head? Did McGregor land more shots to the back of the head when following up?
It’s kind of subjective at this point. Whether he did or didn’t, it shouldn’t overshadow his performance. He was awarded the victory after all, and we’ve seen a lot more clusterfucks than that in the past.
UFC’s legendary Hall of Fame broadcaster Mike Goldberg compared him to Michael Jordan, not to mention Uncle Dana saying he was bigger than Brock Lesnar, the biggest draw the sport had ever seen. McGregor is going to Brazil to sit cageside with his homies at UFC 179, so don’t be surprised if he’s slotted in the Octagon as the next contender to the featherweight strap. We’re not going to assess if he deserves a title shot or not … we’re just going to predict what we think will happen, seeing that UFC as a whole thinks he’s the greatest thing since sliced bread.
Yoel Romero Sitting On His Stool, Giving Less Fucks Than Ricky Rozay
Romero’s battle alongside Tim Kennedy was pretty good while it lasted, and subject to a boatload of controversy. Romero was basically out on his stool, and after “a UFC employee put too much Vaseline on him,” he sat there for about half a minute while his corner “attempted” to leave the cage.
There’s no question that if any of us were the American, we’d be pissed. “Soldier of God” was dazed, and it looked like he was prepared to vomit at any moment. Still, he comes out in the third round and completely torches Kennedy in the biggest win of his career.
Sorry UFC, but victim blaming won’t work here. That one was on “Big” John McCarthy, and it’s puzzling to think one of the best officials in the game let that one slip by. Like, dude, at least tell the guy to stand up and ask him questions.
Cat Zingano Win Inspiring, But Please, Leave Her Alone
“Alpha” has been through a lot in the past year. Joe Rogan hinted at in her post-fight interview after her comeback win over Amanda Nunes in the third round, but failed to say what happened, which led to an honest assessment of Zingano saying she just wanted to go home, spend time with her son, and happy she got that shit over with.
Zingano’s third-round stoppage over the Brazilian was ultra inspiring, with the majority of the sport’s observers feeling genuinely happy for the next women’s bantamweight number one contender. However, let’s give it a rest, and leave her alone. I’ve always felt indifferent when it comes to exploring one’s personal circumstances in a difficult time, and unlike the next fighter on the list, Zingano went through hardship that nobody deserves to go through. So for next time, let’s not hint at her troubles multiple times (Rogan & Goldie) without mentioning what happened, and let her enjoy possibly the biggest win of her life?
Dominick Cruz Is The Best Pound-For-Pound Athlete In The Universe, Currently Sitting In CRUZ Control
Imagine what you live for is taken away from you for three years. We’re not talking about being abstinent, you horny pervert. In Cruz’s case, we had no idea how he was going to look. He never lost the bantamweight championship, yet his last bout was three years ago, and there was a plethora of questions regarding his physical and mental state.
Call it a travesty that his fight against Takeya Mizugaki was on the FS1 prelims, although it was the best-case scenario. Dozens of thousands of viewers witnessed DOMIN8TION for free, with Cruz mauling Mizugaki after landing a takedown which may or may not have given most of us at this website an instant erection.
Credit the brass for booking Cruz against T.J. Dillashaw next, because frankly, that’s the only sensible option. “Dominator” could have fought Urijah Faber, too, especially after his post-fight jab, but let’s not pretend last night’s winner lost his title and didn’t beat Faber in convincing fashion three years ago.
All In All …
It was a perfect night of fights. Truth be told, it was the type of card we live for, and the reason we still wake up at freaking 5AM to watch putrid battles featuring foreign fighters with 2-0 records. Honestly, it felt like 2007 all over again.
In the end, we got a main event that had less drawing power than a George Lopez sitcom, a superstar’s official coming out party, #stoolgate, and two competitors that were granted guaranteed title shots (with two others in the championship limelight, also). That’s the UFC we know. That’s the pain we face. That’s why after all this time, we still put up with Stemm.
Enjoy it while you can. It’s not like we’re treated to these gifts every weekend anymore, however, something tells me the rest of the year heading into the next could be something special.
Johnson (and perhaps flyweight in general) lacking buzz isn’t new. He headlined UFC on Fox 8 in Seattle and drew a paltry live gate of $735,000. When the UFC ran the city the year prior, the live gate and attendance were twice as high. And the ratings for UFC on Fox 8? It was 40% lower than UFC on Fox 7 at 2.04 million–a record low at the time.
Flyweights debuted in the UFC in March 2012. When flyweights–to use a loaded cliche– failed to move the needle, proponents of the division said to just give it time. Fans would be wowed by the action and speed in flyweight fights. It’s September 2014 now and the weight class is just as devoid of interest as it ever was.
However, that doesn’t necessarily mean lighter weight classes can’t draw. It just means Demetrious Johnson (and much of the current stable of lighter weight fighters) can’t draw.
Johnson (and perhaps flyweight in general) lacking buzz isn’t new. He headlined UFC on Fox 8 in Seattle and drew a paltry live gate of $735,000. When the UFC ran the city the year prior, the live gate and attendance were twice as high. And the ratings for UFC on Fox 8? It was 40% lower than UFC on Fox 7 at 2.04 million–a record low at the time.
Flyweights debuted in the UFC in March 2012. When flyweights–to use a loaded cliche– failed to move the needle, proponents of the division said to just give it time. Fans would be wowed by the action and speed in flyweight fights. It’s September 2014 now and the weight class is just as devoid of interest as it ever was.
However, that doesn’t necessarily mean lighter weight classes can’t draw. It just means Demetrious Johnson (and much of the current stable of lighter weight fighters) can’t draw.
There is no doubt some percentage of viewers who disregard flyweights based on their physical proportions. “Who’s the toughest 125-pound man? Isn’t that a trick question.” Hell, when we were watching the fights last night, someone came by during the tale of the tape. He said “unless these guys are fighting Tyrion Lannister, I don’t care.” These same people are likely put off by the high pace of flyweight fights typically featuring technique above raw power.
The typical insult used to write off people like this is to call them fake MMA fans, but fake fans have real money. Thus, a fighter has two primary responsibilities: Win and sell.
Demetrious Johnson fails at the former as much as he excels at the latter. He’s an incredible fighter and a pleasure to watch for people who appreciate the technical aspects of the sport. Unfortunately, that kind of fan is in the minority.
MMA is pro wrestling. While people claim they cherish talent rather than theatrics, numbers indicate the opposite. Fans crave story lines and rivalries–not just in MMA but in all sports. Any physical prowess displayed is just an added bonus.
Conor McGregor was also on the UFC 178 fight card last night. As a featherweight, he’s part of the doomed-to-sub-250k buys lighter weight classes. From the sheer amount of atmosphere around him, you wouldn’t know that. McGregor is such a personality he had his own media scrum after the UFC 178 post-fight press conference. He’s reached such a level of popularity in his homeland that allegedly 10 percent of UFC 178′s ticket sales came from Ireland. McGregor broke ratings records when he fought Diego Brandao at UFC Fight Night 46.
Conor McGregor is proof the lighter weight classes can produce fighters with charisma and magnetism enough to be stars. Meanwhile, Demetrious Johnson is proof of the unfortunate reality of prize fighting: You’re only as good as your ability to draw money.
Many people are interested in seeing Conor McGregor. Not many people are interested in seeing Demetrious Johnson. Johnson’s small size might play a minuscule part in that, but the real reason is self promotion. Conor McGregor makes you care about him (either because you think he’s awesome or you want to see him get humbled). Even Dominick Cruz scored some extra attention last night when he called out Team Alpha Mail in his post-fight interview by saying he was ready to beat up more “alpha fails.”
That’s what fighters need to do.
There is no budo. There is no honor. There is no respect. After you win, you have 20 seconds to make sure fans remember who you are. You have 20 seconds to make them care about you and your next fight. If you don’t, you’re poisoning your future. You’re sealing your fate as one out of millions of generic UFC Fighters™ with a shaved head, shitty tattoos, and Dynamic Fastener emblazoned across your ass. Talent is rarely enough. You need to stand out. It’s great if you can do that with your performance in the cage, but it’s even better to do it with your words.
