Breaking Down the Recipe for the Ideal UFC Superstar

The world of professional athletics is often ruthless and unforgiving—any given sport is riddled with has-beens and also-rans. One poor performance in the heat of the moment can be as devastating as an embarrassing faux paus during a press confer…

The world of professional athletics is often ruthless and unforgiving—any given sport is riddled with has-beens and also-rans. One poor performance in the heat of the moment can be as devastating as an embarrassing faux paus during a press conference. Star athletes are forced to walk on eggshells as they tread the fine line separating mediocrity from superstardom. 

Mixed martial arts is no different.

Cage fighters must juggle sponsorships, media appearances and their own, public perceptions—all while striving to increase the number of digits in their win column.

An elite few overcome the odds and somehow manage to secure the illustrious title of champion. Then, of course, begins the struggle to keep contenders at bay—giving birth to the expression, “It’s harder to keep the belt than it is to get it in the first place.”

Some UFC champions—both past and present—have managed to handle it admirably. But as I’ve said before, there’s a clear line of demarcation separating a mere champion in a series of many from one who propels the sport of MMA to lofty new heights. We have yet to see the ideal superstar who extols the traits of a champion for the ages.

Which ingredients would we need from some of MMA’s most iconic figures, and more interestingly, what if we were to throw them in a melting pot in a quest to assemble the archetype of an MMA superstar?

 

Start with a Full Serving of Georges St-Pierre’s Signature Professionalism

The French Canadian sets MMA’s standard for suave and sophistication—he’s practically synonymous with the suit-and-tie look. Always respectful of opponents and attentive to company needs, GSP would represent the core of our dream superstar. All the crucial traits would have to carry over: professionalism, business-oriented attitude, work ethic and even self-promotion.

The ideal MMA athlete would need the right stuff both inside and outside the cage.

 

Mix in a Good Batch of Sheer Athleticism Courtesy of Jon Jones

Top-tier athletes tend to look the part. This mixture would result in a physically impressive fighter a la Jon Jones. Reach and height would enable nothing short of blinding speed and dexterity. Victories would have to be highlight-reel worthy, with each finish acting as a firm declaration.

Jones knows this to be true—he tends to end his fights in ways that guarantee water cooler talk.

 

Stir in Equal Amounts of BJ Penn‘s Raw Talent

There’s something to be said for a fighter who has the natural it factor.

Movements would have to be so fluid and natural that even the most casual MMA fans could feel like they were witnessing something special. Penn was not only the first American to win the World Jiu-Jitsu Championships, but he was also the first to be simultaneously ranked No. 1 in two separate weight divisions.

Our star would need to replicate the innate talents of “The Prodigy” in order to break such boundaries. 


Add a Hint of Ronda Rousey‘s Magnetism

Enormous media coverage, polarizing interviews and a willingness to cull fans from untapped resources would have to be second nature to a superfighter of the next generation. Ronda Rousey managed to introduce UFC fans to a new subset of mixed martial arts—nearly half a million pay-per-view buys isn’t too shabby for her first time at bat. 

 

Season it with a Dash of Chael Sonnen‘s Wit and Intellect

Arguably the most interesting figure—and certainly the most quotable—in MMA, Chael Sonnen has mastered the the art of selling a fight. Fans can squabble over his fight game, but few would be foolish enough to argue his skill at self-promotion. Sonnen knows just how to use his mouth to achieve a desired result—so would our superstar.

When the lights shine bright, the camera gains focus, and all ears are directed at what our fighter might say, nothing is more promising and pivotal than the delivery. Sonnen has proved it time and time again.

 

And Then Let it Marinate in Anderson Silva‘s Aura

The recipe wouldn’t be complete without adding Silva’s preternatural ability to evoke awe from the crowd. He lost interest in mere victory long ago—cementing his legacy is at the forefront of his mind as he inches toward the conclusion of his record-breaking career.

Our dream combatant would need a certain overwhelming characteristic that words fail to describe. Each fight would need to reverberate throughout his or her career—a special place in history would be reserved once the curtain closed. 


There’s little to no doubt that we’d be left with a crazy concoction. 

But those individual ingredients—if blended together as part of a complete package—amount to the epitome of a superstar. Winning streaks would serve as stepping stones on the path to the title. And even then, the next-generation champion would be unwilling to rest. 

Casual fans would associate his or her name with the entire sport of mixed martial arts—akin to Michael Jordan’s effect on basketball or Tiger Woods’ impact on golf. Boundaries would be broken because this fighter would consider no feat too daunting to attempt. 

Sounds like crazy, wishful thinking, doesn’t it?

Well, before you toss the recipe aside, just consider that we never saw Jon Jones coming—nor did we see Anderson Silva before him. 

The ebb and flow of mixed martial arts is less like a gentle river and more like a violent whitewater rapid. Ordinary fighters are routinely swallowed by the rushing tides, whereas the extraordinary ones manage to stay afloat.

Somewhere, somehow and in some random suburb, a young, hungry fighter is training relentlessly. Posters of MMA greats adorn his or her walls. 

That novice could potentially mature into the realization of this ideal recipe—a genuine superstar in the making.

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The Business of Jon Jones Is ‘Thriving’ with More Major Deals on the Horizon

When Forbes released the list of the 100 highest paid athletes worldwide, many sports were represented—football, baseball, basketball, tennis, golf, boxing and even cricket. The payouts for the athletes included their yearly salaries, along with…

When Forbes released the list of the 100 highest paid athletes worldwide, many sports were represented—football, baseball, basketball, tennis, golf, boxing and even cricket.

The payouts for the athletes included their yearly salaries, along with endorsement deals, which in many cases were the figure that drove the numbers into the top 100.

Multi-time tennis champion Roger Federer came in as the No. 2 highest paid athlete in the world, but he earned only $6.5 million from actual winnings on the court. He pulled in a whopping $65 million in endorsement deals, equaling Tiger Woods, who happened to be No. 1 on the list.

While endorsements didn’t drive every athlete’s total pay, several in the top 100 raked in millions upon millions of dollars in lucrative deals, accounting for well over half of their total earnings for the year.

One sport that was not represented on the list in 2013 was mixed martial arts.

Now it’s not disputed that there are several millionaires in MMA.

Champions like Georges St-Pierre and Anderson Silva both pull in seven figures from the UFC, with bonuses and pay-per-view points paid out to the fighters. Still, despite St-Pierre landing major sponsorship deals with NOS Energy Drink (a subsidiary of Coca-Cola) and past endorsements with Under Armour and Gatorade, he was still unable to crack the top 100.

The same can be said for Silva, who is an icon in his home country of Brazil, and holds down a deal with Nike as well. But he still hasn’t pulled in the kind of cash that would place him amongst his athletic peers on the coveted Forbes list of the richest athletes in the world.

UFC light heavyweight champion Jon Jones is another fighter on the roster that’s likely pulling in over seven figures for his payday, every time he steps foot in the cage. However, the 25-year old New York native might just be the first MMA competitor to crack the Forbes’ list, and it may be sooner rather than later.

Jones inked a major endorsement deal with Nike in 2012 that led to the release of his own signature shoe and shirt from the apparel giant earlier this year.

While the financial figures surrounding just how much Jones earns from his Nike endorsement are unknown, the fact that he landed a worldwide deal with the company was a good foot in the door. Jones is now in position to start kicking down other major endorsement deals with highly regarded, blue chip sponsors.

Just after his recent fight against Chael Sonnen at UFC 159 (while still on crutches from a mangled dislocated toe), Jones and his manager Malki Kawa took meetings with companies like Gatorade and Coca-Cola to continue the fighter’s brand expansion.

Also joining Jones’ business dealings is Hollywood powerhouse agent Ari Emanuel of William Morris Endeavor. Emanuel who helped broker the fighter’s deal with Nike, and continues to deal with him on new endorsements today.

As a matter of fact, on Monday, Jones, along with Emanuel and Kawa, met with producers in Hollywood to discuss some possible projects for the fighter that could soon land him in front of the cameras (without his gloves on this time).

To hear Jones’ manager tell the story, the youngest champion in UFC history is expanding his brand on a daily basis. The path to first-of-their-kind in MMA endorsement deals are just the tip of the iceberg for what they hope to accomplish in the next few years.

“It’s thriving. The business of Jon Jones right now is thriving,” Kawa told Bleacher Report recently.

As a manager for all my clients I’m always trying to do more, and one thing about Jon—Jon’s never satisfied with the here and now.  He’s always looking like now we’ve got Nike, now I want Gatorade.  After Gatorade, I already know the next company he wants to be in line with.  When we go with that company, then I know the next thing.  There’s just so many things that we still have to accomplish.

Jones is a magnetic personality in the sport of MMA, but that doesn’t mean everyone likes the UFC’s reigning 205-pound champion. As a matter of fact, often times he’s been portrayed as a cocky kid, or perceived as somehow being fake in interviews or appearances. 

In some ways, however, this perception might actually benefit Jones in the long run, particularly when it comes to his overall success in the endorsement world.

Rarely are any of the top athletes in sports not met with harsh criticisms for how they carry themselves in their personal or professional lives. When LeBron James bolted his hometown of Cleveland to play on the beach in Miami, he was vilified, considered one of the most disliked athletes in sports.

A year later, James was winning an NBA title, and could be seen in television commercials and magazine ads worldwide. Oh, and by the way, James pulls in $17.8 million a year from the Miami Heat, while most of his money comes in by way of endorsements that totaled $42 million last year.

Now Jones is still a ways off from earning LeBron-James-type money, or maybe even landing endorsement deals like NASCAR’s Jeff Gordon. Gordon pulled in $5.5 million in sponsorship money last year, placing him at No. 85 on the top 100 list with total earnings reaching $18.2 million.

The fact is, however, that with youth on his side, if Jones continues to reach the same level of success inside the Octagon over the next few years, his endorsement deals could be industry changing for promotions like the UFC, and the other fighters who compete there.

“On a business side of things we really haven’t even scratched the surface,” Kawa said about Jones.

We’re trying to break down barriers, we’re trying to break down walls.  I really honestly believe the Jon Jones Nike deal is why Reebok is now approaching the UFC the way that they are.  I really honestly believe that the goal Jon set out to do, and I set out to do for Jon, was to get through some of these barriers and get these big, big, blue chip companies to come in.

I think more and more fighters are going to get deals.  I think this is a great thing for everyone.

Following his quick trip to Hollywood to meet with his agent, Jones will soon travel back home to New Mexico. Once there, he will begin working on his fight camp to prepare for his upcoming bout at UFC 165 against Alexander Gustafsson. 

The title fight will give Jones the chance to break the record for consecutive defenses of the 205-pound belt, which has been his goal ever since he won the gold back in 2011.

If Jones is victorious, then it’s potentially onto even bigger bouts with even larger paydays. Jones could move up to heavyweight and challenge for the title there, or set up a huge showdown with perennial UFC king Silva in a superfight for the ages.

In case anyone forgot, Jones will turn 26 on July 19. This young fighter has plenty of time to conquer the goal of being considered the best fighter in UFC history, and maybe even make a few appearances on Forbes’ top paid athletes list as well.

Damon Martin is a Featured Columnist for Bleacher Report and all quotes were obtained firsthand unless otherwise noted.

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5 Reasons Jon Jones Will Be the Most Dominant Fighter in MMA History

Transcendent athletes are few and far between, sometimes arriving once per generation. By all measures, they’re mere mortals—ostensibly no different than any of us. They, too, are made of flesh and blood.But that doesn’t explain why they’re capab…

Transcendent athletes are few and far between, sometimes arriving once per generation. By all measures, they’re mere mortals—ostensibly no different than any of us. They, too, are made of flesh and blood.

But that doesn’t explain why they’re capable of such feats of athleticism, does it?

They breathe a rarified air. They know there are limitations in effect—they just choose to ignore them and press forward.

MMA has had its fair share of fighters that reached for the stratosphere and nearly punctured its upper limits—Fedor Emelianenko and Anderson Silva are part of an elite few that redefined the potential for a fighter.

But then there’s Jon Jones.

Emelianenko’s unbeaten streak doubles the present length of Jones’ career. Anderson Silva was demoralizing opponents long before the notion of competitive fighting had even entered the young champion’s mind.

Why, then, is this 25-year-old wunderkind constantly discussed in the company of such giants?

Jones is built from a similar mold as that of many MMA greats—physically daunting, unpredictable, and supremely confident. With each consecutive victory, he pays homage to their prior successes. He does, after all, tread upon the foundation they’ve sacrificed blood, sweat, and tears to build.

But “Bones” only shares their mold at this juncture in his championship reign. What’s to come is far more daunting. He morphs and evolves at an unprecedented rate—the fighter he is in 2013 will pale in comparison to the fighter he’ll be the year after.

He’s quickly filling the cracks in that mold—plugging up any holes in a quest for nothing less than invincibility. 

When he finds solace and satisfaction in his accomplishments, Jones will have marked his place in history as the most dominant fighter to have ever competed.

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Evans vs. Henderson: Key Takeaways from UFC 161’s Main Event

Cage fighters tend to experience a bell curve of progression as they work their way through a fighting career—skills are learned in the early years, then utilized in the quest for a title and gradually honed as they peak and move down the other s…

Cage fighters tend to experience a bell curve of progression as they work their way through a fighting career—skills are learned in the early years, then utilized in the quest for a title and gradually honed as they peak and move down the other side of the curve.

Sometimes the process is subtle; other times the slope is slippery and chaotic. 

At UFC 161, savvy veterans Rashad Evans and Dan Henderson stepped into the Octagon and ended up demonstrating that they’re neither crashing into retirement nor surging into a second awakening of their respective careers. 

When announced, the bout was considered to be evenly matched. After 15 minutes of combat, Evans’ quick-twitch reflexes narrowly awarded him a split-decision victory. 

It wasn’t particularly pretty.

It wasn’t even the resounding return-to-form that “Suga” had hoped for. But it got the job done, and after a pair of consecutive losses, that’s what counts most. 

After the event came to a close, vital takeaways were revealed—lessons that might resonate outside of the fight itself. 

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Jon Jones vs. Rashad Evans Head-to-Toe Breakdown

Rashad Evans picked up a much needed victory at UFC 161, rejoining the ranks of the elite light heavyweights.It is unlikely that Evans earned a title shot with the win, but in the current state of the division, it is certainly an option. The rematch wo…

Rashad Evans picked up a much needed victory at UFC 161, rejoining the ranks of the elite light heavyweights.

It is unlikely that Evans earned a title shot with the win, but in the current state of the division, it is certainly an option. The rematch would be marketable.

Jon Jones is currently slated to defend the UFC strap against Alexander Gustafsson at UFC 165 in September. An immediate rematch between Evans and Jones would have to come by way of a Gustafsson injury or post-fight trash talk.

While the instant rematch is unlikely, it remains a possibility. Here is a look at how the fight would break down for the second go-around.

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Jon Jones Deserves to Be Heavily Favored over Alexander Gustafsson

Jon Jones is right. Even before it was official that the UFC light heavyweight champion will face off in the Octagon against Alexander Gustafsson in UFC 165 on Sept. 21, “Bones” already took a shot at “The Mauler.” Here is how the UFC Fighter Rankings&…

Jon Jones is right.

Even before it was official that the UFC light heavyweight champion will face off in the Octagon against Alexander Gustafsson in UFC 165 on Sept. 21, “Bones” already took a shot at “The Mauler.” Here is how the UFC Fighter Rankings’ No. 2 pound-for-pound on the planet responded to the No. 2 light heavyweight contender on Twitter three weeks ago.

Fighting Jones won’t be good for Gustafsson’s image. The champ is a heavy, 8-1 favorite over him, according to MMAjunkie.com. That’s the same probability oddsmakers gave Jones against Chael Sonnen, according to Odds Shark.

Sonnen failed to survive a single round against Jones, suffering a knockout 4:33 into their match at UFC 159. A similar, overwhelming title defense against Gustafsson wouldn’t be shocking.

The Swedish mixed martial artist has only competed against two of the UFC Fighter Rankings’ Top 10 light heavyweight fighters. Phil Davis, now No. 8, choked him out in the first round of UFC 112. Gustafsson defeated Mauricio Rua, now No. 7, this past December in UFC on Fox, but Jones beat Rua, too. He won by knockout.

Gustafsson isn’t even the No. 1 light heavyweight contender. Lyoto Machida is, and Jones defeated him in the second round of UFC 140 by technical submission.

A fan told Jones on Twitter after UFC announced the fighter’s next opponent that Gustafsson will challenge him. Jones wasn’t so sure.

Since Jones lost to Matt Hamill in 2009 for illegal elbows, he’s claimed victory by knockout or submission against every single one of his opponents not named Rashad Evans. There’s nothing in Gustafsson’s resume which suggests that trend will cease in September.

After Gustafsson and Jones’ Twitter exchange on May 24, The Mauler tweeted this at Bones the following day.

Taunting one of the world’s greatest fighters didn’t help Sonnen distract Jones. It won’t increase Gustafsson’s upset odds either.

 

David Daniels is a Breaking News writer at Bleacher Report and news editor at Wade-O Radio.

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