Lorenzo Fertitta On UFC Fighters Violating New Reebok Policy: “I Think It’s Not Fair”

lorenzo-fertitta

UFC CEO Lorenzo Fertitta recently spoke with The Boston Herald about his growing frustration with the “very, very small minority” of fighters who aren’t complying with the new UFC/Reebok uniform and sponsorship policy.

As reported last week, UFC Lightweight Champion Rafael dos Anjos, as well as Donald “Cowboy” Cerrone and Nate Diaz violated the policy. With these three being the aforementioned “very, very small minority,” Fertitta addressed the trio by offering the following analogy regarding kids who have to wear uniforms in school.

“I think it’s not fair for fighters not to comply with the outfitting policy,” Fertitta said to the Boston-based publication. “It’s a very, very small minority of athletes that haven’t complied so far. It’s like when you went to school, you know? Some people get detention for being out of uniform. It’s not that hard. Tuck your shirt in.”

Currently, UFC fighters are earning between $2,500 and $40,000 per fight off of the sponsorship money they receive from the Reebok deal, most of which is determined by the amount of fights you have had inside the UFC’s Octagon, or any other past company that Zuffa, the parent-company of UFC, now owns. Among them are the defunct WEC, Strikeforce and PRIDE promotions, just to name a few.

According to Fertitta, the UFC is paying out more than they are currently taking in from the Reebok outfitting deal.

“Heck yeah, man, when this thing grows and Reebok actually builds a sustainable business, fighters are going to get more money allocated to that,” said Fertitta.

“I think we’re going to look back in 10 years and look at some of these fights back from 2011, 2012, and go, ‘Wow, did the UFC really look like that?'”

lorenzo-fertitta

UFC CEO Lorenzo Fertitta recently spoke with The Boston Herald about his growing frustration with the “very, very small minority” of fighters who aren’t complying with the new UFC/Reebok uniform and sponsorship policy.

As reported last week, UFC Lightweight Champion Rafael dos Anjos, as well as Donald “Cowboy” Cerrone and Nate Diaz violated the policy. With these three being the aforementioned “very, very small minority,” Fertitta addressed the trio by offering the following analogy regarding kids who have to wear uniforms in school.

“I think it’s not fair for fighters not to comply with the outfitting policy,” Fertitta said to the Boston-based publication. “It’s a very, very small minority of athletes that haven’t complied so far. It’s like when you went to school, you know? Some people get detention for being out of uniform. It’s not that hard. Tuck your shirt in.”

Currently, UFC fighters are earning between $2,500 and $40,000 per fight off of the sponsorship money they receive from the Reebok deal, most of which is determined by the amount of fights you have had inside the UFC’s Octagon, or any other past company that Zuffa, the parent-company of UFC, now owns. Among them are the defunct WEC, Strikeforce and PRIDE promotions, just to name a few.

According to Fertitta, the UFC is paying out more than they are currently taking in from the Reebok outfitting deal.

“Heck yeah, man, when this thing grows and Reebok actually builds a sustainable business, fighters are going to get more money allocated to that,” said Fertitta.

“I think we’re going to look back in 10 years and look at some of these fights back from 2011, 2012, and go, ‘Wow, did the UFC really look like that?'”

Game Changer: UFC To Implement Year-Round, Out-of-Competition Drug Testing, Advocate for Longer Suspensions

Unlike the NSAC meeting that preceded it, yesterday’s UFC press conference actually managed to make some huge waves in the MMAsphere.

It got off to a rough start, though, with Dana White addressing Anderson Silva and Hector Lombard‘s drug test failures in a tone that could only be described as “fucking hostile.” Most notably, he pointed out that the UFC had not yet received Lombard’s test results when they booked him against Rory MacDonald, which the most basic research will point out was a bold-faced lie. Second, he denied ever claiming to have scraped the promotion’s out-of-competition drug-testing program, which again, false.

Thankfully, White handed the reins over to the cool and collected Lorenzo Fertitta after announcing that Macdonald would instead face Robbie Lawler for the welterweight title on July 11th (the timing of which seemed…odd). From there, Fertitta dropped a bombshell of an announcement in regards to the future of drug testing in the UFC. Join us after the jump for all the details.

Unlike the NSAC meeting that preceded it, yesterday’s UFC press conference actually managed to make some huge waves in the MMAsphere.

It got off to a rough start, though, with Dana White addressing Anderson Silva and Hector Lombard‘s drug test failures in a tone that could only be described as “fucking hostile.” Most notably, he pointed out that the UFC had not yet received Lombard’s test results when they booked him against Rory MacDonald, which the most basic research will point out was a bold-faced lie. Second, he denied ever claiming to have scraped the promotion’s out-of-competition drug-testing program, which again, false.

Thankfully, White handed the reins over to the cool and collected Lorenzo Fertitta after announcing that Macdonald would instead face Robbie Lawler for the welterweight title on July 11th (the timing of which seemed…odd). From there, Fertitta dropped a bombshell of an announcement in regards to the future of drug testing in the UFC. Join us after the jump for all the details.

Starting on July 1st, the UFC will begin administering random, year-round and out-of-competition drug tests to *all* of its 585 fighter roster. The UFC will also administer mandatory, enhanced out-of-competition drug testing to main event and championship fighters on all cards starting in July as well.

“You will be tested in competition, you will be tested out of competition, and if you are using, you will be caught,” said Fertitta.

“We’ve been working on this a couple years; we’ve been in conversations with third parties for six or seven months,” Fertitta said. “What the Anderson Silva thing prompted us to address the issues and speed up the process. We don’t have the luxury of debating all these points. We’ve got to just go. The results are going to be what the results are going to be.”

When addressing how they thought this would impact the current roster, Fertitta was surprisingly candid, stating, “Honestly, it’s going to get worse before it gets better.”

In addition to announcing the year-round drug testing policy, Fertitta also stated that, while still following the lead of the athletic commissions in place, the UFC would be advocating for stronger punishments for athletes caught using banned substances moving forward. The World Anti-Doping Agency (WADA), for instance, has been discussing changing the bans for first time offenders from two years to four (!), which the UFC is prepared to back in either case.

“We certainly advocate for (a two-year ban).” said Fertitta “We are committed to it in every way that you possibly could be. There should be no mistake there. This is a call-out to all of the athletes on our roster: You’ll be tested in competition, you’ll be tested out of competition, and if you’re using, you will be caught, and there will be significant penalties that go along with that.”

“If we lose main events, we lose main events. (Matchmakers) Joe Silva and Sean Shelby are going to have to get just a little more creative.”

The obvious exclusion to this policy would be overseas events, which are largely self-regulated and would therefore fall on the UFC in regards to specific penalties. Should longer suspensions be put into place and a champion be caught using, Fertitta also claimed that said champion would be stripped of their title.

Wow. The UFC is making moves, it seems, and its about damn time. Of course, these new policies open the floodgates for a lot of questions, like whether or not the UFC will choose to add on to commission-handed punishments should said commissions decide not increase the length of suspensions. Steven Marrocco has laid out a few more questions regarding the UFC’s new policy over at MMAJunkie, and we’d highly recommend that you check it out.

So yeah, there’s a lot of outliers right now, but let’s all keep our fingers crossed and pray that this doesn’t turn into a complete shitshow.

You can listen to the full audio of yesterdays press conference below, via Submission Radio.

Live Stream: Catch the UFCs Drug-Testing Press Conference Right Here at 1 PM EST


(Just a couple-a wild and craaazy guys.)

The UFC is facing a bit of a crisis, Nation. Just a handful of events into 2015, the promotion has already seen several of its top fighters get popped for various banned substances, leading many to believe that #TheTimeIsMostDefinitelyNotNow to be an MMA fan. The UFC needs to nip their drug problem in the bud, which is why Dana White and Lorenzo Fertitta will be holding a press conference to address the future of the promotion’s drug-testing practices starting at 1 EST.

Thankfully, this conference will be streamed live via the UFC’s website and not Fight Pass, so join us after the jump to catch the proceedings as they occur from inside the Red Rock Casino Resort Spa in Las Vegas, Nevada.


(Just a couple-a wild and craaazy guys.)

The UFC is facing a bit of a crisis, Nation. Just a handful of events into 2015, the promotion has already seen several of its top fighters get popped for various banned substances, leading many to believe that #TheTimeIsMostDefinitelyNotNow to be an MMA fan. The UFC needs to nip their drug problem in the bud, which is why Dana White and Lorenzo Fertitta will be holding a press conference to address the future of the promotion’s drug-testing practices starting at 1 EST.

Thankfully, this conference will be streamed live via the UFC’s website and not Fight Pass, so join us after the jump to catch the proceedings as they occur from inside the Red Rock Casino Resort Spa in Las Vegas, Nevada.

Here’s What a UFC Magic the Gathering Set Looks Like

You didn’t hear about Dana White’s latest announcement: An MMA-related Magic the Gathering set?

Well,there’s a reason you didn’t hear about it: It didn’t happen. Thankfully, one of our favorite past times is figuring out what products should needlessly be merged with our MMA obsession. A few days ago, we arrived at Magic the Gathering (MTG for short). We played the addictive card game back in high school. We wondered what a set of MTG that spans the entire MMA world might look like. The below cards–featuring the likes of Dana White, Conor McGregor, Greg Jackson, as well as several “MMA memes”–are the result of our mental meandering.

A few notes: We haven’t played Magic in about 10 years so some of the gameplay semantics might not be totally accurate. Also, some of the abilities are for the purposes of chiding MMA as only irreverent CagePotato can. All real photos in the cards come from Getty Images, save for the photo of “Minowaman” Ikuhisa Minowa, which comes from Sherdog. Another card’s image comes from a YouTube screen capture (you’ll know which one).

With that, here are the cards. We hope you enjoy them:

You didn’t hear about Dana White’s latest announcement: An MMA-related Magic the Gathering set?

Well, there’s a reason you didn’t hear about it: It didn’t happen.

Nae bother, one of our favorite past times is figuring out what products should needlessly be merged with our MMA obsession. A few days ago, we arrived at Magic the Gathering (MTG for short). We played the addictive card game back in high school. We wondered what a set of MTG that spans the entire MMA world might look like. The below cards–featuring the likes of Dana White, Conor McGregor, Greg Jackson, as well as several “MMA memes”–are the result of our mental meandering.

A few notes: We haven’t played Magic in about 10 years so some of the gameplay semantics might not be totally accurate. Also, some of the abilities are for the purposes of chiding MMA as only irreverent CagePotato can. Nearly all “real” photos in the cards come from Getty Images, save for the photo of “Minowaman” Ikuhisa Minowa, which comes from Sherdog.

With that, here are the cards. We hope you enjoy them:

Even MORE cards await on page 2. Have at it!

Bucket Lists and Bully Beatdowns: Two Feel Good MMA Stories That Are Sure to Warm Your Black Heart

True story: The last time I traveled home to Upstate NY was a few months ago. While out at one of the only two bars that exist in my podunk town, I bumped into a high school buddy of mine who had moved to Washington D.C some years ago. I asked him how he was doing, and after a very, very, shockingly brief conversation, he informed me that he had testicular cancer that had spread to his stomach.

I stood there in shock for a moment, wondering if he simply remembered my dark sense of humor and was merely screwing with me, before offering my response. What I said I cannot recall, due in part to the combination of shock and grain alcohol running through my system (mostly shock). Long story short, he underwent surgery and chemotherapy shortly thereafter, and yesterday, informed us all that he was officially cancer-free. I was relieved to say the least.

That’s perhaps the craziest thing about cancer; despite nearly all of us knowing someone whose life has been claimed by it, we always assume that it won’t get us until the end, if at all. So a story like that of Jake Stoneking, a 19-year-old from West Linn, Oregon battling a rare form of brain cancer (medulloblastoma) is rarely one that falls on deaf ears for obvious reasons. ABC News ran one such story yesterday, and focused on a bucket list Stoneking had put together in light of his fatal diagnosis.

When he unveiled that his #2 wish was to attend a UFC event (second only to “visit a local West Linn topless bar.” Awesome), the UFC kindly obliged him.

True story: The last time I traveled home to Upstate NY was a few months ago. While out at one of the only two bars that exist in my podunk town, I bumped into a high school buddy of mine who had moved to Washington D.C some years ago. I asked him how he was doing, and after a very, very, shockingly brief conversation, he informed me that he had testicular cancer that had spread to his stomach.

I stood there in shock for a moment, wondering if he simply remembered my dark sense of humor and was merely screwing with me, before offering my response. What I said I cannot recall, due in part to the combination of shock and grain alcohol running through my system (mostly shock). Long story short, he underwent surgery and chemotherapy shortly thereafter, and yesterday, informed us all that he was officially cancer-free. I was relieved to say the least.

That’s perhaps the craziest thing about cancer; despite nearly all of us knowing someone whose life has been claimed by it, we always assume that it won’t get us until the end, if at all. So a story like that of Jake Stoneking, a 19-year-old from West Linn, Oregon battling a rare form of brain cancer (medulloblastoma) is rarely one that falls on deaf ears for obvious reasons. ABC News ran one such story yesterday, and focused on a bucket list Stoneking had put together in light of his fatal diagnosis.

When he unveiled that his #2 wish was to attend a UFC event (second only to “visit a local West Linn topless bar.” Awesome), the UFC kindly obliged him.

You can read all of Jake’s story over at MMAFighting (and read his entire bucket list here), but in the interest of brevity, let’s just say that Stoneking will be among the 20ish thousand fans packing into the American Airlines Center in Dallas, Texas for UFC 171: Hendricks vs. Lawler this Saturday. Depending on whether or not he feels up to it physically, that is.

The invitation was extended by Lorenzo Fertitta via Twitter earlier today, and personally, I really hope that this kid is able to make it. Not only for his sake, but because the off-chance of Stoneking finding the strength to defeat cancer after watching a UFC event would really lend credence to my theory that MMA is not slowly swirling down the shitter.

Of course, this other story about a teenage MMA enthusiast using his skills to help a bullied handicapped kid defend himself is pretty great too. The hero in question’s name is Roman Rodriguez, a 16 year-old Springfield, MA resident who after leaving class last week, spotted a group of teenagers picking on a mentally disabled 11 year-old. What he did next was pretty goddamn commendable (via MassLive):

“When I saw the situation, it immediately bothered me. I saw he was crying,” Rodriguez said, during an interview on Thursday. “Everyone should be appreciated for who they are as a person, not made fun of.”

As he walked towards the group, Rodriguez said he asked the main aggressor to leave the younger child alone, adding that he did not wish to fight. “I told them I didn’t want any trouble, I just wanted to walk him home,” he said. “This, I guess, provoked him.”

Rodriguez said the boy, later identified as only 14 years old, was much larger than himself, at approximately 6-feet, 220 pounds. So, when he attempted to hit Rodriguez, his training helped him remain calm.“He’s a lot bigger than me, so I only knocked him down and restrained him,” the 16-year-old, who has earned a purple belt, said. “I wanted to avoid things getting worse.”

Hold up, a 6-foot, 200+ pound fourteen year old? Truly, the Double Down sandwich continues to haunt us to this day. A plague upon your decision to forgo two slices bread for fried chicken breasts, KFC!!!

If I were working for TMZ and reporting on Floyd Mayweather’s latest criminal endeavor, here’s where I’d say that the story enters “Breaking Bad sh*t” territory:

Rodriguez’s strategy worked. The teen, who Rodriguez could only identify as “Angel” ran home, with his group of friends following. What he wasn’t prepared for was the threat he yelled.

“The kid threatened to stab or shoot Roman,” Colón said.

Rodriguez ran back inside the building to tell his father, who was still packing up after class, what happened.

“My son is a pretty mellow kid and I could tell something was wrong as he was pretty hyped up,” Ricardo said.

As they walked outside together, Ricardo said, the teen had returned brandishing a large kitchen knife with his mother by his side.

“I witnessed this kid’s mother encourage her son to stab mine. She was instigating a fight,” Ricardo said. “My first reaction was to protect my son, but also to avoid any kind of tragedy.”

Within minutes, officers of the Holyoke Police Department were on the scene. The 14-year-old was charged with assault with a dangerous weapon. His mother, Jomery Rivera, was charged with disorderly conduct.

Forgive me for my hyperbole, but I honestly, sincerely hope that Mrs. Jomery — which sounds like her parents named her “Jeremy” thinking she was a boy and simply refused to admit their mistake once she hit puberty — gets run over by a bus and a steamroller before being trampled to death by a marching band on her way to court, Naked Gun style.

But there you have it, two feel good stories that might make you reconsider whether or not MMA/the UFC has lost its heart. We now return to your regularly scheduled program.

J. Jones

UFC 170 Results: Here’s Why the Controversy Around Ronda Rousey’s Win Is Great


(Photo via Getty)

By Matt Saccaro

Ronda Rousey kneed Sara McMann into oblivion in a minute…or at least Herb Dean thought McMann had been kneed into oblivion. MMA fans were split about that part. Some thought the stoppage was deserved—McMann stopped intelligently defending herself when she crumpled to the mat clutching her sides. Others disagreed, citing the fact that McMann managed to rise to her feet immediately after Dean called off the bout (an intrepid Wikipedia vandal belonged to this school of thought).

The irritating ruckus that follows any disputed stoppage polluted Twitter and message boards before Rousey’s hand was even raised. MMA fans were (and still are) pissed.

And that’s fantastic.


(Photo via Getty)

By Matt Saccaro

Ronda Rousey kneed Sara McMann into oblivion in a minute…or at least Herb Dean thought McMann had been kneed into oblivion. MMA fans were split about that part. Some thought the stoppage was deserved—McMann stopped intelligently defending herself when she crumpled to the mat clutching her sides. Others disagreed, citing the fact that McMann managed to rise to her feet immediately after Dean called off the bout (an intrepid Wikipedia vandal belonged to this school of thought).

The irritating ruckus that follows any disputed stoppage polluted Twitter and message boards before Rousey’s hand was even raised. MMA fans were (and still are) pissed.

And that’s fantastic.

The UFC women’s bantamweight division is essentially a feeder system for Ronda Rousey, as well as a promotional vehicle for the conventionally attractive (they’ll never let you forget that) Judo star. Dana White admitted that he only allowed women in the UFC because of her. The rest of the division has no chance at taking the belt from her—did you see Alexis Davis vs. Jessica Eye? Those women are two of the best in the weight class yet they’re both still miles astronomical units away from Rousey.

This formula of sacrificing over-matched fighters to the UFC’s sacred cash cow has worked. Ridiculous Dana White assertions aside, Rousey is one of the UFC’s only stars in a roster so bloated and bland that Lorenzo Fertitta himself probably couldn’t name half the fighters. Rousey is legitimately a super-awesome bad-ass who wrecks people and, to borrow Tomas Rios’ parlance, a Bro Queen. She’s tailor made for the MMA fan, from her unique Judo stylings down to the one-of-a-kind face she sports when walking to the cage. But as great as she is, the conveyor belt of challengers who pose no challenge will get boring.

After a while, fans will realize that the Woman to Beat Rousey™ conveniently always happens to be whoever she’s fighting next, and always gets destroyed anyway despite the hype of being Ronda’s “most dangerous opponent to date.”  One day fans will get sick of Rousey crushing fighters that aren’t on her level in any aspect of MMA or even athleticism.

Cristiane “Cyborg” Justino seems the likely solution for this problem. She’s the only fighter scarier than Rousey. She’s so tough she made Gina Carano—then WMMA’s biggest star—retire after five minutes in the cage with her.

Too bad Dana White has zero interest in booking that fight, at least in the immediate future. Either he’s posturing, trying to downplay Justino’s value for the sake of negotiations, or he’s afraid that the female version of PRIDE-era Wanderlei Silva will slaughter his prized cash cow, Rousey. It seems White is content to not book what would be the biggest fight in WMMA history so Cyborg can continue to torture lesser fighters outside the UFC and Rousey can continue to torture lesser fighters inside the UFC.

Well what about famed boxer Holly Holm? She’s an impressive 6-0 in MMA and Rousey even expressed interest in fighting her. Too bad White doesn’t seem interested in that match either. This December he called Holm’s manager a “lunatic” and questioned the strength of Holm’s competition, insinuating she wasn’t UFC caliber (despite that term being obscenely meaningless in 2014).

The UFC doesn’t want to book the two biggest fights for Rousey. What’s left for her, then? Crushing the same cadre of women ad nauseam until she leaves for Hollywood or baby-making?

That’s why a controversial stoppage in Rousey vs. McMann was the best thing that could’ve happened. Many fans contested Herb Dean’s choice to stop the fight. The UFC can do the whole “Did Rousey REALLY beat McMann?” angle this time, and people will respond positively to it because it’s not a manufactured “OMG OLYMPIANS” gimmick. It’s appealing to the real emotions present. People felt the stoppage was BS, they want to see McMann fight Rousey again because she was doing well until Rousey’s knee smashed her liver.

The stoppage gave the UFC women’s bantamweight division a storyline—something to potentially look forward to other than clinch-throw-armbar-tap. And what if McMann gets a rematch and wins? Then WMMA will no-doubt have its first great trilogy when Rousey and McMann fight a third time. With Rousey’s star power it’ll be huge.

So let’s be thankful for Herb Dean’s questionable call, without it we’d have yawned and asked “who’s Rousey beating next?”