Last-Second Christmas Present Ideas: War Machine Launched a Clothing Line, Y’all.


(MICROSOFT PAINT IS ALPHA MALE SHIT! Photo courtesy of Alpha-Male-Shit.myshopify.com. Of course we aren’t joking.)

Do you have some last-second Christmas gifts to buy for the MMA fans in your life? Do said fans often find themselves looking at MMA t-shirts and thinking “Yeah, this assortment of glitter, botched Hanzi and skulls is fantastic, but I need something a little more ridiculous.” Do you have no problems with dropping twenty-five bucks on a shirt that was blatantly designed in Microsoft Paint, and probably in under twenty seconds?

Then do I have some excellent news for you: War Machine has launched a clothing line – subtly called “Alpha Male Shit” – and it is exactly what you’re assuming it is.

Alpha Male Shit solves the dilemma that apparently alpha males face all the time: How does one demonstrate how badass he (or she!) is while doing everyday things like grocery shopping, visiting the zoo or mowing the lawn? The answer, obviously, is to wear a shirt proclaiming that you do Alpha Male Shit; this way, even the alpha male getting his teeth cleaned can remind his dentist that he’s usually more awesome than this. If you think I’m joking, then take a look at what appears to be the brand’s signature design (I base this squarely off the fact that there are four variations – including a female version! – of it in the shop right now):


(MICROSOFT PAINT IS ALPHA MALE SHIT! Photo courtesy of Alpha-Male-Shit.myshopify.com. Of course we aren’t joking.)

Do you have some last-second Christmas gifts to buy for the MMA fans in your life? Do said fans often find themselves looking at MMA t-shirts and thinking “Yeah, this assortment of glitter, botched Hanzi and skulls is fantastic, but I need something a little more ridiculous.” Do you have no problems with dropping twenty-five bucks on a shirt that was blatantly designed in Microsoft Paint, and probably in under twenty seconds?

Then do I have some excellent news for you: War Machine has launched a clothing line – subtly called “Alpha Male Shit” – and it is exactly what you’re assuming it is.

Alpha Male Shit solves the dilemma that apparently alpha males face all the time: How does one demonstrate how badass he (or she!) is while doing everyday things like grocery shopping, visiting the zoo or mowing the lawn? The answer, obviously, is to wear a shirt proclaiming that you do Alpha Male Shit; this way, even the alpha male getting his teeth cleaned can remind his dentist that he’s usually more awesome than this. If you think I’m joking, then take a look at what appears to be the brand’s signature design (I base this squarely off the fact that there are four variations – including a female version! – of it in the shop right now):

The irony of this shirt will undoubtedly be lost on anyone who buys it earnestly: Genuine alpha males aren’t constantly looking for approval and validation from others. Wearing a shirt that says “I do Alpha Male Shit” as a way to remind everyone how dominant are tough you are proves that you definitely aren’t the alpha male you claim to be. In fact, if you’d wear a shirt like that for non-ironic purposes, you’re pretty much the real life Mac from It’s Always Sunny in Philadelphia. Simply put, the shirt is a joke, no matter how you wear it, so you might as well wear it in a way that demonstrates that you’re in on the joke. Maybe buy some rope chains and Ring Pops to complete your outfit.

War Machine’s line of clothing also includes a “Politically Correct BULLSHIT” shirt, a tribute to Phil Baroni that took maybe ten seconds to design, and an “Alpha Male ABCs” shirt that is sure to get your grandmother to ask you what cypionate is.

Al Bundy, you know what to do….

@SethFalvo

MMAOutlet.com Fight Picking Contest, Week 2: Submit Your Picks for UFC 131!

MMA Outlet logo MMA gear store

Yessir, we’ve got another $50 store credit to MMAOutlet.com burning a hole through our pants, and we’re holding another fight-picking competition this week to determine its rightful owner.

This Saturday night, UFC 131 goes down in Vancouver, headlined by a heavyweight #1 contender fight between Junior Dos Santos and Shane Carwin, and a featherweight feature between Kenny Florian and Diego Nunes. If you want a crack at this week’s prize, post your predictions for these two fights in the comments section below, including the winner’s name, the method of victory, and the time/round of stoppage (if any). Basically, your entry should be in this format:

MMA Outlet logo MMA gear store

Yessir, we’ve got another $50 store credit to MMAOutlet.com burning a hole through our pants, and we’re holding another fight-picking competition this week to determine its rightful owner.

This Saturday night, UFC 131 goes down in Vancouver, headlined by a heavyweight #1 contender fight between Junior Dos Santos and Shane Carwin, and a featherweight feature between Kenny Florian and Diego Nunes. If you want a crack at this week’s prize, post your predictions for these two fights in the comments section below, including the winner’s name, the method of victory, and the time/round of stoppage (if any). Basically, your entry should be in this format:

Junior Dos Santos def. Shane Carwin via TKO, 1:13 of round 3
Kenny Florian def. Diego Nunes via split decision (29-28, 29-28, 28-29)

Again, you should include the judges’ scores if you think a fight will end in a decision, in case we need them for a tie-breaker. The most accurate prediction wins the MMAOutlet store credit. Entries must be in by this Saturday at noon ET, and we’ll announce the winner by Monday; one entry per person, please. Any questions, let us know. Thanks for playing, and if you’re in the market for MMA shortsMMA gloves, or Jiu Jitsu gis, give MMAOutlet.com a look…

TapouT, Silver Star Sold to Authentic Brands Group; Original Owners to Remain Involved

(The best part about being filthy rich? You don’t have to share ring girls anymore. / Props: amam-magazine.com / R.I.P.: Charles Lewis)
After a 13-year run that saw TapouT go from a two-man operation — with founders Charles "Mask&quot…

TapouT crew ring girl MMA Mask punkass skyscrape
(The best part about being filthy rich? You don’t have to share ring girls anymore. / Props: amam-magazine.com / R.I.P.: Charles Lewis)

After a 13-year run that saw TapouT go from a two-man operation — with founders Charles "Mask" Lewis and Dan "Punkass" Caldwell selling shirts out of the trunk of a car — to becoming the most powerful apparel and lifestyle brand in mixed martial arts, and then pressing on after Lewis’s tragic death, TapouT has finally reached the mythical "cash-out" stage of its existence. As first announced via press release yesterday, Authentic Brands Group has purchased TapouT, as well as its rival label Silver Star Casting Company, along with their subsidiary brands.

With offices in New York, Los Angeles, and Toronto, ABG was founded earlier this year by chairman/CEO Jamie Salter, who previously managed such big-name brands as Polaroid, the Sharper Image, and Linens ‘N Things while at Hilco Consumer Capital. Now, he’s betting big on MMA. In a Bloomberg.com article published today, Salter wouldn’t talk numbers, but he did talk about how excited he was about his new company’s first major acquisitions:

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