Comment of the Week 8/6 – And the Winner Is…


(Ten minutes later, Jones was responsible for the first pace car-led pileup in Nascar history.) 

A congratulations is in order for the nominees of last week’s Comment of the Week contest, who really brought the funny when ripping on everything from debilitating diseases to spousal abuse. You sick sons a bitches truly make us proud.

That being said, there can only be one winner, and this week’s was decided by a margin of just 25 votes, so join us after the jump for the big reveal…


(Ten minutes later, Jones was responsible for the first pace car-led pileup in Nascar history.) 

A congratulations is in order for the nominees of last week’s Comment of the Week contest, who really brought the funny when ripping on everything from debilitating diseases to spousal abuse. You sick sons a bitches truly make us proud.

That being said, there can only be one winner, and this week’s was decided by a margin of just 25 votes, so join us after the jump for the big reveal…

With 28.2 % of the vote, Landulf’s inspired vision of Jon Jones’ new Nike campaign walked away victorious, barely eeking out VivaHate’s Ortizian rant aimed at Hector Lombard.

On second thought, that reveal was kind of a letdown. Apologies.

In either case, Landulf, e-mail [email protected] with your real name, address, and shirt size, and we’ll get you hooked up ASAP. As for the rest of you nominees, keep your heads up. Maybe one day you’ll be funny enough to win a free t-shirt that was made by the tired, bleeding hands of 7 year-old Honduran children two years ago. Sure, one sleeve might be longer than the other, and some of them might say PageComato on the back, but what else can you expect? They’re illiterate for Christ’s sake.

J. Jones

WWE Wrestler CM Punk May Not Approve of Jon Jones’ Nike Deal


(This is how a real Christian does product endorsement)

So we know that the first thing you thought when you heard that UFC light heavyweight champion Jon Jones has signed a ground breaking global sponsorship deal with Nike was, “gee, I wonder what professional wrestler and Chael Sonnen bff CM Punk thinks about all of this?” Well, turns out that the straight-edge character actor/athlete may not be such a big fan of Nike’s decision.

On August 8th, CM Punk tweeted, “Let’s reward more drunk drivers with endorsement deals! #responsibility” he tweeted. Now, this is only circumstantial, but the timing of the tweet, along with Mr. Punk’s own fanboy-ness with the sport of MMA makes us think that he was referring to Jones and his new Nike deal.

You see, shortly after his last title defense last spring, Jones was arrested for an alleged DWI after crashing his Bentley into a tree. He’s currently still dealing with that legal situation.

So, Jones appears to have messed up and yet he continues to make a living. Perhaps C to the M cannot abide that injustice.


(This is how a real Christian does product endorsement)

So we know that the first thing you thought when you heard that UFC light heavyweight champion Jon Jones has signed a ground breaking global sponsorship deal with Nike was, “gee, I wonder what professional wrestler and Chael Sonnen bff CM Punk thinks about all of this?” Well, turns out that the straight-edge character-actor/athlete may not be a big fan of Nike’s decision.

On August 8th, CM Punk tweeted, “Let’s reward more drunk drivers with endorsement deals! #responsibility” he tweeted. Now, this is only circumstantial, but the timing of the tweet, along with Mr. Punk’s own fanboy-ness status in the sport of MMA makes us think that he was referring to Jones and his new Nike deal.

You see, shortly after his last title defense last spring, Jones was arrested for an alleged DWI after crashing his Bentley into a tree. He’s currently still dealing with that legal situation.

So, Jones appears to have messed up and yet he continues to make a living. Perhaps C to the M cannot abide that injustice.

After all, he and his character in the WWE advocate a straight-edge lifestyle that does not include drinking or drugs. Its a good thing that Punk’s friend Sonnen wasn’t drinking when he was laundering money and snitching on other criminals because then the WWE star may have had a problem with Sonnen trying to move beyond his mistakes and continue to make money for his family.

What do you think, nation? Is CM Punk just being a hater here or does he have a legitimate point and I’m just grumpy because I’m writing about what a guy who pretends to fight has to say about a guy who actually fights on a Friday afternoon?

Elias Cepeda

Forget Nike: Ronda Rousey Has a Higher Celebrity Ceiling Than UFC Star Jon Jones

Ronda Rousey is the hottest thing going in the sport of mixed martial arts. With apologies to Jon Jones, recent recipient of Nike’s engraved invitation to immortality, Rousey’s is the act with the most impact right now. Jones’s is a c…

Ronda Rousey is the hottest thing going in the sport of mixed martial arts. With apologies to Jon Jones, recent recipient of Nike’s engraved invitation to immortality, Rousey’s is the act with the most impact right now. Jones’s is a carefully crafted celebrity. His management has taken an approach similar to that of pretty much […]

Jon Jones Signing with Nike Is One Step Closer to the Mainstream for UFC

It may not seem like a big deal on the surface, but the news that UFC light heavyweight champion Jon Jones has signed a global endorsement deal with industry giant Nike is one of the biggest bombshells in a long time. The deal has been in the works for…

It may not seem like a big deal on the surface, but the news that UFC light heavyweight champion Jon Jones has signed a global endorsement deal with industry giant Nike is one of the biggest bombshells in a long time. The deal has been in the works for quite some time, and according to […]

Jon Jones Has Signed Global Deal With Nike


(“Hi Rashad”)

Ace MMA Fighting reporter Mike Chiappetta has the biggest business scoop in the sport this week – UFC light heavyweight champion Jon Jones has signed a global deal with sportswear giant Nike. “The two sides have agreed to a multi-year contract that will see Jones decked out in Nike gear for the foreseeable future. On Sept. 1, when he faces Dan Henderson at UFC 151, Jones will be rocking the famous ‘Swoosh,'” Chiappetta reports.

“As a part of the deal, Jones will be featured on worldwide Nike advertising and receive his own signature line, sources said. It is expected to be announced within a week.”


(“Hi Rashad”)

Ace MMA Fighting reporter Mike Chiappetta has the biggest business scoop in the sport this week – UFC light heavyweight champion Jon Jones has signed a global deal with sportswear giant Nike. “The two sides have agreed to a multi-year contract that will see Jones decked out in Nike gear for the foreseeable future. On Sept. 1, when he faces Dan Henderson at UFC 151, Jones will be rocking the famous ‘Swoosh,’” Chiappetta reports.

“As a part of the deal, Jones will be featured on worldwide Nike advertising and receive his own signature line, sources said. It is expected to be announced within a week.”

As a matter of fact, just over an hour ago Jones himself tweeted “@JonnyBones Blessed to be signed by the biggest sports apparel company in the world #NIKE Dreams do come true,” confirming Chiappetta’s report

This is big, taters. We’ve seen MMA fighters sign regional deals with Nike and Reebok before but Jones is the first mixed martial artist to receive the same type of deal that people like Michael Jordan, Lebron James and David Beckham have received in the past.

Good to see that Bones’ recent legal troubles haven’t stopped him from getting this opportunity. But then again, very public infidelity and rape accusations couldn’t separate Kobe Bryant from his, at the time, new Nike deal years ago, so we guess it shouldn’t be a surprise. His driving while intoxicated arrest aside, Jones has spent his short but incredible career as an ideal spokesman for the sport and for would-be major brands.

Jones is the youngest champion in UFC history, is in the midst of one of the most dominant and exciting runs we’ve ever seen, is good looking and charming on the talk-show circuit, and provides for his family. It’s about time someone like Nike recognizes the potential in an MMA athlete like Jones.

We guess the UFC won’t have to make their preference for him over his opponents so blatantly obvious by sponsoring him for his fights any longer…

What do you think, nation – Will Jones be the first of many elite MMA fighters to be signed to Nike or is he a test one-off? If they sign more, who do you want to see next?

Elias Cepeda

Anderson Silva Makes Cameo in New Brasilian Nike Commercial [VIDEO]


(“Train? I didn’t have time to train with all of the commercial shoots the last six months.”)

King of all Brazilian Media Anderson Silva makes a brief appearance Nike’s new “Brasil vs. Brasil” commercial. Nike is one of the marquee companies on Silva’s bluechip sponsor roster alongside Burger King, Ford and the Corinthians soccer team.

The message of the ad, which also features members of the Brasilian national soccer team, former Brasil player Ronaldo and singer Thiaguinho, is “Triumph Over Your Shadow.” In one-minute spot, Brasil players  Neymar, Ganso, Pato, Thiago Silva, and Mascherano play against themselves in their away jerseys.

Check out the video after the jump.


(“Train? I didn’t have time to train with all of the commercial shoots the last six months.”)

King of all Brazilian Media Anderson Silva makes a brief appearance Nike’s new “Brasil vs. Brasil” commercial. Nike is one of the marquee companies on Silva’s bluechip sponsor roster alongside Burger King, Ford and the Corinthians soccer team.

The message of the ad, which also features members of the Brasilian national soccer team, former Brasil player Ronaldo and singer Thiaguinho, is “Triumph Over Your Shadow.” In one-minute spot, Brasil players  Neymar, Ganso, Pato, Thiago Silva, and Mascherano play against themselves in their away jerseys.


(Video courtesy of YouTube/nikefutebol)

Cool enough concept, but we’re not sure why Anderson was in it, other than to prove that soccer is the most popular sport in the country. I wonder if Nike would put GSP in a hockey commercial.