Spike and Bellator MMA have released the viewership numbers for Bellator 180, which took place on Saturday night at Madison Square Garden in New York City. The show, which was headlined by a rematch between Phil Davis and Ryan Bader for the Bellator light heavyweight title, averaged 901,000 viewers. It should be noted that the […]
Spike and Bellator MMA have released the viewership numbers for Bellator 180, which took place on Saturday night at Madison Square Garden in New York City.
The show, which was headlined by a rematch between Phil Davis and Ryan Bader for the Bellator light heavyweight title, averaged 901,000 viewers. It should be noted that the number was actually combined viewership between Spike and CMT, which both aired the show simultaneously. The show averaged 758,000 viewers on Spike while it averaged 143,000 viewers on CMT.
The entire promotion for the show was geared towards it airing live on Spike. What’s interesting about the viewership number is that it is almost exactly what UFC is averaging for pay-per-view prelims. UFC’s 2017 average for its prelims this year is 902,000
The card peaked during the main event between Bader and Davis as it averaged 1.1 million viewers between the two channels.
Spike mentioned that Bellator was the No. 1 trend on Twitter in the United States while the pay-per-view portion of the show was live. Bellator 180 reached No. 2 at one point during the telecast.
Bellator has now run 11 events that have aired on Spike this year and they are averaging 732,000 viewers. For comparisons, the promotion’s broadcasts on Spike in 2016 were in 748,000 viewers and 781,000 in 2015. These numbers do not include +3 DVR numbers, which typically gives a 10% – 20% boost to the overall number.
Although there is no strong correlation between social media numbers and PPV numbers, the best way to predict the buy rate for a PPV is by Google searches. Bellator NYC did topped 200,000 on Saturday night, which made it the second-most searched for item in the United States that night.
Bellator’s PPV event in 2014 did a little more than 100,000 buys. Prior to Bellator NYC, Bellator President Scott Coker went on record by saying that he was hoping for 200,000 buys from this show.
Before Bellator NYC: Sonnen vs. Silva went down this past Saturday night on pay-per-view, Bellator 180 took place on Spike. With Ryan Bader defeating Phil Davis to become the new light heavyweight champion, MMA fans tuned in, as the fight drew 1.1 million viewers according to a press release by Spike. In all, Bellator 180 […]
Before Bellator NYC: Sonnen vs. Silva went down this past Saturday night on pay-per-view, Bellator 180 took place on Spike. With Ryan Bader defeating Phil Davis to become the new light heavyweight champion, MMA fans tuned in, as the fight drew 1.1 million viewers according to a press release by Spike. In all, Bellator 180 […]
Chael Sonnen, Kevin Lee, Matt Mitrione and Brent Primus were all big winners over the weekend, but what stood out? In all honestly, it was a big letdown for many fighters because of circumstances beyond their control. Sonnen out-wrestled Wanderlei Silva, but the bout brought a less-than-impressive conclusion to their rivalry. Lee scored a first […]
Chael Sonnen, Kevin Lee, Matt Mitrione and Brent Primus were all big winners over the weekend, but what stood out? In all honestly, it was a big letdown for many fighters because of circumstances beyond their control. Sonnen out-wrestled Wanderlei Silva, but the bout brought a less-than-impressive conclusion to their rivalry. Lee scored a first […]
In life, there are those magical nights when everything goes according to plan.
Other times, literally everything goes wrong.
And not just wrong in a normal kind of way, but in the kind of way that makes you think someone close to you crossed a deity o…
In life, there are those magical nights when everything goes according to plan.
Other times, literally everything goes wrong.
And not just wrong in a normal kind of way, but in the kind of way that makes you think someone close to you crossed a deity of some sort.
Wrong in the kind of way where you rolled into the Big Apple with a full head of steam and a heart full of dreams, only to find yourself leaving town the next day, muttering under your breath.
Because when things go wrong in mixed martial arts, they usually go all the way wrong. For BellatorMMA, there’s no better place to begin than at the end, because the main event at Bellator 180 between ChaelSonnen and Wanderlei Silva was, for lack of a better word, the most normal thing that happened Saturday night at Madison Square Garden.
Which is to say that Sonnen essentially dominated Silva—while also getting dropped by Silva’s strikes, because it wouldn’t be a ChaelSonnen fight without him nearly giving up the ghost in a bout he’s handily winning—and then cut a heel promo on the New York crowd before getting pushed by sore loser Silva on his way out of the cage.
This was fine, and it was a fine result. I guess the most notable part about the main event was Tito Ortiz—in a move that surprised literally nobody—doing everything in his power to get on camera and make himself the center of attention because that’s what Tito Ortiz does.
Here’s a little story about Tito that also won’t surprise you: I was in Boston a long time ago to cover a UFC event, and we were hanging out at the hotel after finishing work one night. Tito Ortiz, who isn’t even on the card, comes down to the lobby, wearing his fight shorts, an awful Punishment T-shirt, tube socks and running shoes, and he proceeds to do sprints. In the hotel lobby. Back and forth he went, making sure every fan and athlete there could see how hard he was working and how Tito Ortiz he was being.
And I say all of that to say this: Ortiz acting like a buffoon and making everyone hate him? Well, that’s just kind of what he does. The man is retired and still doing the Tito thing.
But at least Tito was entertaining, which is more than anyone can say about Ryan Bader‘s light heavyweight title win over Phil Davis. Both of these fighters promised us this bout wouldn’t be like their first meeting, because it was awful in a way few fights are awful. They promised an exciting fight. They were lying.
But at least Bader vs. Davis was kind of what we expected, which is more than we can say about Aaron Pico‘s professional mixed martial arts debut. Friends, I bought into the Pico hype. I was overwhelmingly excited for this kid’s debut. Poor Zach Freeman, the new Bellator version of Barry Horowitz, right? And then Pico gets dropped by the first punch thrown his way and tapped out. The super prospect with an intense media glare and unprecedented hype gets dusted in 24 seconds. That was less than ideal for Bellator.
But at least it was quick and clean for Pico, which is more than we can say for Michael Chandler and his Oh My God Look At His Ankle It’s Flopping Around Oh I’m Going to Vomit. That fight between Chandler and Brent Primus sure was exciting for the couple of minutes it lasted between the first bell and me trying not to throw up after watching Chandler’s ankle just flopping around as he tried to stand on it.
And then, after the fight, came the perfect way to illustrate Bellator‘s night in New York City. Chandler, full of gusto and courage, stood up from his stool to show the doctor that yes, my ankle might be nonexistent at this point, but I am ready to continue fighting even with this one good leg I have left. And then he sat back down but not before his corner pulled the stool out from under him, sending Chandler sprawling on his ass.
I felt bad for laughing, but then I thought: This is MMA, and it plays no favorites. Even if you are The Last Emperor, beloved by fans for nearly two decades, you are not special. Even if you are Bellator, the little guy trying to do something different in a fight against a monolithic industry titan, you are not special. Even if you are a 20-year-old wunderkind who has prepared every day since the age of six for this moment, you are not special.
Bellator will be just fine over the long haul, and it’ll keep improving its product wherever it goes. But on this night, in that sacred arena, it learned it will take a little more than just fun fights and a good underdog story to make it in New York City.
Phil Davis (17-4, 1 NC) couldn’t do enough to keep his title against Ryan Bader (23-5). The two were in a bit of a feeling out process early in the fight. Bader was able to avoid a takedown. Davis pushed him against the fence, but Bader broke off. A leg kick was there for Davis. […]
Phil Davis (17-4, 1 NC) couldn’t do enough to keep his title against Ryan Bader (23-5). The two were in a bit of a feeling out process early in the fight. Bader was able to avoid a takedown. Davis pushed him against the fence, but Bader broke off. A leg kick was there for Davis. […]
It’s once again fight day here at LowKickMMA, and the talent on display tonight (Saturday, June 24th, 2017) will come in the form of Bellator 180. Headlining the card are Phil Davis and Ryan Bader, but there’s a whole bunch of great fights also taking place on the rest of the main card. Phil Davis […]
It’s once again fight day here at LowKickMMA, and the talent on display tonight (Saturday, June 24th, 2017) will come in the form of Bellator 180. Headlining the card are Phil Davis and Ryan Bader, but there’s a whole bunch of great fights also taking place on the rest of the main card.
Phil Davis and Ryan Bader meet in a light heavyweight championship bout the main event of Bellator 180.
James Gallagher and Chinzo Machida meet in a featherweight bout in the co-main event of Bellator 180.
Neiman Gracie vs. Dave Marfone is next in a welterweight bout.
Opening the Bellator 180 main card on Spike TV is Heather Hardy vs. Alice Yauger in a female flyweight bout.
Here are the results for this event:
Bellator 180 MAIN CARD (Spike/8 p.m. ET)
Bellator Light Heavyweight Championship: Phil Davis (c) vs. Ryan Bader