The main event of UFC on FOX 30 turned out to be everything expected and more. The talk heading into the five-round lightweight rematch between top contenders Dustin Poirier and Eddie Alvarez was that both men could put on a Fight of the Year candidate…
The main event of UFC on FOX 30 turned out to be everything expected and more. The talk heading into the five-round lightweight rematch between top contenders Dustin Poirier and Eddie Alvarez was that both men could put on a Fight of the Year candidate, and these two warriors didn’t disappoint. After a competitive first […]
Dustin Poirier won’t call Eddie Alvarez a dirty fighter after their Octagon meeting last night (Sat. July 28, 2018) – but it’s a close call.
Poirier picked up a TKO victory over “The Underground King” in UFC on FOX 30’s main event from Calgary last night. The stoppage came shortly after Alvarez lost the mount position when he threw a 12-6 elbow that hit Poirier’s shoulder. When Poirier got back to his feet, he unleashed a hellacious fight-ending sequence that put the former lightweight champion away.
Poirier and Alvarez’s bout last night was a rematch from the pair’s initial bout back in May of last year. The fight ended when Alvarez hit Poirier with an illegal knee to the head and was ruled a no contest.
In the UFC Calgary post-fight press conference Poirier addressed Alvarez’s antics, saying he won’t call his opponent a dirty fighter – but asks where should the line be drawn (via MMA Fighting):
”I don’t want to say somebody’s a dirty fighter,” Poirier said. “But the first fight, you kneed me; the second fight, you tried to elbow me illegally and you gave me a wet willy. We’ve got to draw the line somewhere.”
Poirier also suggested that Alvarez’s 12-6 elbow wasn’t the only illegal maneuver he was utilizing:
“The weird thing is, when I had him in the guillotine, he stuck his finger in my ear and was pulling me down and the ref warned him,” Poirier said.
”And he put his finger right back in my ear. So, this is an old dog that knows a lot of tricks.”
Although it delivered one of the most exciting main cards of the year – and even in the history of the UFC on FOX series – the thrilling action at last night’s (Sat., July 28, 2018) UFC on FOX 30 from Calgary didn’t translate into TV ratings success.
The show featured a scintillating back-and-forth contest between rival lightweights Dustin Poirier and Eddie Alvarez in the main event, a contest that “The Diamond” won with a beautiful finishing sequence (watch it here), and also a thrilling comeback stoppage from longtime former featherweight champion Jose Aldo over Jeremy Stephens (watch here) in the co-main event.
However, that appeared not to matter one bit in terms of viewership. With both UFC ratings and pay-per-view buyrates dropping to all-time lows, UFC on FOX 30 continued that concerning trend by posting only 1,461,000 viewers on fast nationals according to a report from MMA Fighting’s Dave Meltzer, the lowest overnight number in the series’ history. The number broke the previous low set by January’s Jacare vs. Brunson, which gained 1,593,000 viewers in fast nationals.
By comparison, the numbers were 11 percent lower than last July’s Chris Weidman vs. Kelvin Gastelum-headlined UFC on FOX, which was another all-time low at the time. However, it’s important to note that the fast national only takes into account the 8 to 10 p.m. time slot, and it also only measures the Eastern, Central, and Mountain time zones. It doesn’t take into account the important Pacific time zone that includes California viewership. Final numbers will be higher and are expected to come out Monday or Tuesday this week.
It wasn’t necessarily all bad, however, as the UFC did propel the FOX network to first place in the key 18-49 age demographic with an 0.6 rating. The other three major television networks of NBC, CBS, and ABC, all had rerun programming while UFC on FOX 30 aired. FOX claimed victory in the 18-34 age demo, but total viewership was the lowest of the four networks due to a low figure in the oldest demo of 50-plus, in which the UFC never brings in high viewership.
The Poirier vs. Alvarez headliner started just after 10 p.m EST, meaning that it just missed the cutoff for counting, but as an only two-round event, it most likely won’t provide a big boost in viewership that a five-round main event could have.
Ultimately the numbers are concerning for the UFC, as UFC on FOX 30 featured what most serious MMA fans considered two can’t-miss bouts in Poirier vs. Alvarez and Aldo vs. Stephens, and from an action standpoint, they were. The card also featured the return of former women’s strawweight champion Joanna Jedrzejczyk, who topped Tecia Torres by unanimous decision on the main card.
With the event gaining 122,000 less viewers that Jacare vs. Brunson, which ended up with 1,770,000 viewers, in overnight fast nationals, the event is unlikely to surpass that card according to Meltzer. It’s hardly a great sign that the UFC set an all-time record for low viewership in most likely the second-to-last UFC event on major network TV until 2024 at the earliest with the UFC moving to cable sports on ESPN in 2019.
Last night (Sat. July 28, 2018) former UFC featherweight Jose Aldo showed the mixed martial arts (MMA) world why he’s the most dominant 145-pounder of all time. Despite a losing spell recently, Aldo bounced back with a first round knockout win ov…
Last night (Sat. July 28, 2018) former UFC featherweight Jose Aldo showed the mixed martial arts (MMA) world why he’s the most dominant 145-pounder of all time. Despite a losing spell recently, Aldo bounced back with a first round knockout win over Jeremy Stephens in the co-main event of UFC on FOX 30. Aldo landed […]
Dustin Poirier knows he’s done enough to fight for a title. On Saturday night in Calgary, Poirier dispatched his second former UFC lightweight champion in his past three fights as he dished out as savage beat down of Eddie Alvarez in the main eve…
Dustin Poirier knows he’s done enough to fight for a title. On Saturday night in Calgary, Poirier dispatched his second former UFC lightweight champion in his past three fights as he dished out as savage beat down of Eddie Alvarez in the main event on FOX. Alvarez is the latest addition to Poirier’s growing resume, […]
Last night (Sat., July 28, 2018) longtime former UFC featherweight champion Jose Aldo shocked the mixed martial arts (MMA) world with a brutal first-round TKO over Jeremy Stephens (watch highlights) in the co-main event of UFC on FOX 30 from the Scotiabank Saddledome in Calgary, Alberta, Canada.
The victory gave Aldo’s supposedly fading career a much-needed shot in the arm after a pair of consecutive stoppage losses to current champion Max Holloway in his previous two fights, a skid that sent MMA’s longtime pound-for-pound king to three such defeats in his last four fights. Despite the fact that his otherwise peerless record at 145 pounds still meant he was the greatest featherweight in MMA’s short history, it seemed many had already written off the all-time great against the surging Stephens, who had recently knocked out Doo Ho Choi and Josh Emmett during a late-career resurgence.
But Aldo came into Canada – the place where he first defended his UFC championship in 2011 – with all the pressure in the world on his shoulders and delivered perhaps what may be his single greatest performance in the hallowed Octagon. True, in a time overflowing with hyperbole and extremes seemingly everywhere you look, that may sound like a bit of recency bias, and indeed it’s a point of view that must be taken into account in a ‘what have you done for me lately’ sport like MMA.
This one lives up to its lofty billing, however. Aldo obviously strung together a record-setting title reign at featherweight in the UFC, but the explosive stoppages that came so easily back in his WEC days had largely evaded him throughout his UFC tenure.
With his back against the wall against arguably the most dangerous pure knockout striker competing in the 145-pound division, Aldo took some huge shots from Stephens, exhibited the heart of a true champion to persevere when he was hurt, and ultimately blew the roof off the Scotiabank Saddledome with two of the most earth-shattering body shots ever landed in the Octagon.
The win put ‘Scarface,’ whom many were ready to write off as a has-been, back into the title discussion at 145 pounds, and he revealed that was his renewed goal at the post-fight press conference (via MMAjunkie):
“I think the performance was good enough to catch the eyes of the matchmakers again, and show that I do belong here. I am a top fighter in this division, and I’m ready to get another title shot eventually in this run.”
Aldo also touched on the doubt many (perhaps justifiably) had about him going into the bout with “Lil’ Heathen.” He knew there were several doubters predicting his demise, but he used the support of his team to rise above that and calmly do his job:
“A lot of people were looking at me and thinking, ‘Where is he now? Is he the same fighter that he was before?’ But I had my group behind me,” Aldo said. “I was able to keep calm and do the work.”
So with his decorated fighting career back on track in a big way for now, Aldo is looking to make his own late-career run that ends with an unheard-of third title reign.
That may be difficult with Holloway still the champion, and it’s even more uncertain with him sidelined while undergoing tests for the concerning concussion-like symptoms “Blessed” recently experienced the week before his awaited title bout with top contender Brian Ortega earlier this month. We don’t know when Holloway will be back, and with two prior losses to the champion, it’s going to be tough for Aldo to get a third shot at “Blessed.”
He could possibly face Ortega for the top contender spot, yet “T-City” doesn’t seem to want any fight that isn’t for the title after he earned his shot by knocking out Frankie Edgar, ironically enough, in a fight where “The Answer” stood to gain little facing Ortega as a late replacement after Holloway fell out with a leg injury. If that fight did happen, it would be nearly impossible to deny the winner the next shot, even with Aldo’s two losses to Holloway.
So we’ll have to wait and see what Aldo’s next move will be in a suddenly confusing 145-pound weight class, yet two things are certain based on his performance in Calgary: Aldo was wrongly overlooked last night, and he reminded us why he is MMA’s forgotten GOAT by providing one of the most brutal wins of the year against a contender many picked to do just that to him.
For that, Jose Aldo deserves our respect. In fact, he never deserved to lose one shred of it.