You Might Want to Stay Away from the UFC Fight Pass for a While (Oh Yeah, the UFC Had a Card This Morning Too)


(The UFC, where tapping out doesn’t matter, like the points in “Whose Line is It Anyway?” / Photo Via Getty)

Like communism, the UFC Fight Pass sounds amazing on paper.

For $10/month, not only do you get to see a bunch of overseas cards not aired in the United States, you get access to the UFC’s entire video library—which includes fights from the WEC and Pride, as well as episodes from TUF.

It wouldn’t have been a bad deal if the UFC’s execution hadn’t been lacking in all departments.

FightOpinion, a firebrand MMA website that has recently earned the ire of Dana White, extensively covered the UFC Fight Pass, and not the fluff coverage the paid for media often provides for anything Zuffa-owned. If you want the dirt on the UFC Fight Pass, FightOpinion has the shovel. They ran three articles on the star-crossed streaming service. You should read each one.

Here’s what they concluded:

-The UFC Fight Pass isn’t worth the money, especially when you consider that you have to pay for 13 PPVs throughout the year as well. It costs over $700 a year to be a UFC fan.

-The UFC Fight Pass doesn’t even work from a promotional point of view; the pay wall ensures that the fighters who need exposure most won’t get it.

-The UFC Fight Pass pales in comparison to the WWE’s digital network, a sentiment we share.

-The UFC Fight Pass is lacking a plethora of features that are standard issue on other digital streaming networks (i.e. Netflix, Hulu, etc). It’s also in dire need of polish. An example they give is that searching for “UFC 1” will give you every single event starting with “UFC” and “1”, so you’ll get UFC 1, 10, 11…100, 101, etc.)

-The legalese in the UFC Fight Pass’ terms of use agreement is binding and horrific (although this isn’t unique to the UFC).

But FightOpinion wasn’t the only MMA Media outlet to have doubts about the UFC Fight Pass. MMA Mania’s Matt Roth went on a twitter rant against the service. Even worse, he says that the UFC charged him for watching fights on the Fight Pass—fights that your monthly $10 is purportedly granting you access to.

It’s clear that the Fight Pass is a half-finished cash grab that’s held together by duct tape. If you buy it in its current, faulty incarnation, you’re either a mark for the UFC or an MMA media member (though there’s a lot of crossover here). Stay away from the fight pass for a while longer. It’s not ready for public consumption.

However, that didn’t stop the UFC from airing its first card on the UFC Fight Pass: UFC Fight Night 34, an event that was held in Singapore this morning.

For the most part, there wasn’t a whole lot of game-changing stuff to happen on this event. We’ll give you a quick rundown with some GIFs (all courtesy of @ZProphet_MMA) and then the complete results:


(The UFC, where tapping out doesn’t matter, like the points in “Whose Line is It Anyway?” / Photo Via Getty)

Like communism, the UFC Fight Pass sounds amazing on paper.

For $10/month, not only do you get to see a bunch of overseas cards not aired in the United States, you get access to the UFC’s entire video library—which includes fights from the WEC and Pride, as well as episodes from TUF.

It wouldn’t have been a bad deal if the UFC’s execution hadn’t been lacking in all departments.

FightOpinion, a firebrand MMA website that has recently earned the ire of Dana White, extensively covered the UFC Fight Pass, and not the fluff coverage the paid for media often provides for anything Zuffa-owned. If you want the dirt on the UFC Fight Pass, FightOpinion has the shovel. They ran three articles on the star-crossed streaming service. You should read each one.

Here’s what they concluded:

-The UFC Fight Pass isn’t worth the money, especially when you consider that you have to pay for 13 PPVs throughout the year as well. It costs over $700 a year to be a UFC fan.

-The UFC Fight Pass doesn’t even work from a promotional point of view; the pay wall ensures that the fighters who need exposure most won’t get it.

-The UFC Fight Pass pales in comparison to the WWE’s digital network, a sentiment we share.

-The UFC Fight Pass is lacking a plethora of features that are standard issue on other digital streaming networks (i.e. Netflix, Hulu, etc). It’s also in dire need of polish. An example they give is that searching for “UFC 1″ will give you every single event starting with “UFC” and “1″, so you’ll get UFC 1, 10, 11…100, 101, etc.)

-The legalese in the UFC Fight Pass’ terms of use agreement is binding and horrific (although this isn’t unique to the UFC).

But FightOpinion wasn’t the only MMA Media outlet to have doubts about the UFC Fight Pass. MMA Mania’s Matt Roth went on a twitter rant against the service. Even worse, he says that the UFC charged him for watching fights on the Fight Pass—fights that your monthly $10 is purportedly granting you access to.

It’s clear that the Fight Pass is a half-finished cash grab that’s held together by duct tape. If you buy it in its current, faulty incarnation, you’re either a mark for the UFC or an MMA media member (though there’s a lot of crossover here). Stay away from the fight pass for a while longer. It’s not ready for public consumption.

However, that didn’t stop the UFC from airing its first card on the UFC Fight Pass: UFC Fight Night 34, an event that was held in Singapore this morning.

For the most part, there wasn’t a whole lot of game-changing stuff to happen on this event. We’ll give you a quick rundown with some GIFs (all courtesy of @ZProphet_MMA) and then the complete results:

22-year-old kickboxing ace Max Holloway, who recently suffered a loss to Conor McGregor, returned to the winning column on the prelims.

On the main card, Luiz Dutra received a DQ loss for illegal 12-6 elbows to the back of the head. More notably, he started crying afterwards. I wonder what Jimmy Dugan would have to say about that…

In the co-main event, famed Japanese fighter Tatsuya Kawajiri made a successful UFC debut, submitting Sean Soriano via rear naked choke in the second round—a submission where the referee literally missed the frantic tapout while he was standing right in front of the fighters.

The main event featured a fight between Tarec Saffiedine and Hyun Gyu Lim. By all accounts the fight was entertaining, but Saffiedine was clearly the better fighter. He made use of his signature leg kicks throughout the fight to cripple Lim, stymieing the Korean’s offensive efforts. Saffiedine walked away with a unanimous decision victory.

Here are the complete results:

Main Card

Tarec Saffiedine def. Hyun Gyu Lim via unanimous decision (49-46, 48-47, 48-47)
Tatsuya Kawajiri def. Sean Soriano via technical submission (rear naked choke), 0:50 of Round 2
Kiichi Kunimoto def. Luiz Dutra via DQ (illegal elbows), 2:57 of Round 1
Kyung-Ho Kang def. Shunichi Shimizu via submission (arm triangle), 3:53 of Round 3

Preliminary Card

Max Holloway def. Will Chope via TKO (punches), 2:27 of Round 2
Katsunori Kikuno def. Quinn Mulhern via unanimous decision (30-27, 30-27, 30-27)
Royston Wee def. Dave Galera via unanimous decision (30-26, 30-26, 30-26)
Mairbek Taisumov def. Tae Hyun Bang via unanimous decision (30-27, 30-27, 30-27)
Dustin Kimura def. Jon Delos Reyes via submission (armbar), 2:13 of Round 1
Russell Doane def. Leandro Issa via technical submission (triangle), 4:59 of Round 2

The Most Important Lesson MMA Needs to Learn: Shooting Jesse James Doesn’t Make You Jesse James


(Photo via Getty)

The new guard’s success in the Octagon might not translate to success in the box office, much to the detriment of the UFC’s future.

There’s no doubt that in terms of skill, the new generation of fighters is superior. Chris Weidman beat Anderson Silva twice without ever being in danger. Jon Jones is ten times the fighter any previous light heavyweight champ ever was. The recently arrived era of fighters are to the previous era what the previous era was to old time greats like Mark Coleman. There’s a skill disparity; MMA has evolved.

However, just because the new breed has more aptitude, doesn’t necessarily mean they’ll have more drawing power. The old guard, through their battles on the early TUF seasons, Spike TV and various PPVs, brought the UFC from fringe-level oddity status (think FX Toughman or Slamball) to global sports powerhouse—complete with a network TV deal and a burgeoning international audience. The UFC’s current crew simply can’t carry the company into growth like this in 2014 and onward.

It’s no secret that the UFC’s numbers haven’t been stellar lately. Despite having more exposure than ever before, 2013’s ceiling is looking a bit like 2008/9’s floor.

Will the new faces be able to reverse the UFC’s decline in popularity? If not, will they at least be able to help the UFC tread water until the storm is weathered?

The lighter, male, weight classes won’t, for starters. It’s widely-known that they don’t draw well. MMA’s casual fan—the guy who does bench presses in the squat rack and needs skulls on everything he owns—hears 125-pounds and immediately (wrongly) thinks “Fuck watching a fighter I can throw through the wall.”

It’s too early to tell whether the new generation of greats from lightweight, welterweight, or middleweight, or even the females will produce a “future of the company”/”franchise athlete”/choose your buzzword.


(Photo via Getty)

The new guard’s success in the Octagon might not translate to success in the box office, much to the detriment of the UFC’s future.

There’s no doubt that in terms of skill, the new generation of fighters is superior. Chris Weidman beat Anderson Silva twice without ever being in danger. Jon Jones is ten times the fighter any previous light heavyweight champ ever was. The recently arrived era of fighters are to the previous era what the previous era was to old time greats like Mark Coleman. There’s a skill disparity; MMA has evolved.

However, just because the new breed has more aptitude, doesn’t necessarily mean they’ll have more drawing power. The old guard, through their battles on the early TUF seasons, Spike TV and various PPVs, brought the UFC from fringe-level oddity status (think FX Toughman or Slamball) to global sports powerhouse—complete with a network TV deal and a burgeoning international audience. The UFC’s current crew simply can’t carry the company into growth like this in 2014 and onward.

It’s no secret that the UFC’s numbers haven’t been stellar lately. Despite having more exposure than ever before, 2013′s ceiling is looking a bit like 2008/9′s floor.

Will the new faces be able to reverse the UFC’s decline in popularity? If not, will they at least be able to help the UFC tread water until the storm is weathered?

The lighter, male, weight classes won’t, for starters. It’s widely-known that they don’t draw well. MMA’s casual fan—the guy who does bench presses in the squat rack and needs skulls on everything he owns—hears 125-pounds and immediately (wrongly) thinks “Fuck watching a fighter I can throw through the wall.”

It’s too early to tell whether the new generation of greats from lightweight, welterweight, or middleweight, or even the females will produce a “future of the company”/”franchise athlete”/choose your buzzword.

Ronda Rousey has had more exposure than any UFC fighter in recent memory, but she stamped herself with an expiration date. It’s possible that the women’s strawweight division can help matters due to starlets like CagePotato’s own Rose Namajunas and Felice Herrig. But we won’t know how much mainstream appeal women’s strawweight has until the division starts picking up steam in the UFC.

Only an estimated 270,000 (and all following PPV numbers are unofficial estimates via MMAPayout’s blue book) fans purchased Anthony Pettis‘ UFC 164 fight against Ben Henderson, a fighter that never moves the needle buyrate-wise, despite being promoted on FOX numerous times. To put this number into perspective, UFC 101— main-evented by BJ Penn vs. Kenny Florian—received 850,000 buys. The next card Penn headlined, UFC 107, received 620,000. So far, there hasn’t been a draw at lightweight not named BJ Penn. Don’t write Pettis off yet though, since he has the demeanor and attitude of a champion, as well as an extremely fan-friendly fighting style.

Johny Hendricks vs. GSP garnered an estimated 630,000 buys—GSP’s lowest performing PPV since UFC 87 when he fought Jon Fitch. The jury is still out on what’ll happen with this division regarding star power and the various, equally viable contenders for the belt.

That brings us to middleweight. Weidman is now a legend-killer, the Guy Who Beat Silva.™ Weidman’s reputation and success against one of MMA’s greatest fighters might translate into massive PPV buys and superstar status. But it might not.

At light heavyweight, Jon Jones wasn’t the Mike Tyson-esque superstar we all hoped he’d be. Judging from the buys, fans only show tepid interest in Jones’ systematic, brutal dismantling of some of the world’s greatest fighters. On average, Jones draws approximately 500,000 buys per PPV. That’s respectable but the UFC can’t move forward on that. A rematch with Alexander Gustafsson likely would’ve drawn well, but the UFC nixed the idea. Instead, they opted to put Jones against Glover Teixeira and put Gustafsson in a fight agaisnt 14-0 prospect Jimi Manuwa.

Jones’ good but disappointing numbers are similar to those of Cain Velasquez, the UFC’s great Mexican hope. His fight against Brock Lesnar approached one million buys, but he was never able to capture that success against any other opponent. Case in point: The final fight in arguably the most important feud in heavyweight history—Cain Velasquez vs. Junior Dos Santos—sold only 330,000 PPVs.

Despite burying the old guard in the dust, fans might not care about the Chris Weidmans and Anthony Pettis’s of the UFC once the novelty wears off. Fans don’t always adopt the victorious young lions as their new idols once the old ones have been vanquished. Fans follow their heroes, and when their heroes are made into men—human beings just as fallible and vulnerable to the vagaries of time and the human body as the rest of us—the fans stop caring. Shooting Jesse James doesn’t make you Jesse James.

Here Are Some Awesome Fight Bookings for UFC 170 to Take Your Mind Off Silva’s Leg


(Photo via Getty)

Even though the dust and scattered bone chips have settled, we can’t help but think about Silva departing the cage on a stretcher and screaming.

If you’re anything like us, you want something to distract you from this horrible visual. Fortunately, Joe Silva provided the MMA world with some new food for thought in the form of two excellent bookings for UFC 170, taking place in Las Vegas on February 22nd.

First, Ronda Rousey will defend her women’s bantamweight title against fellow Olympian Sara McMann. This bout will main-event the PPV. Look for the UFC to work the Olympian vs. Olympian angle here, especially since the 2014 Winter Olympics coincide with UFC 170.

Rousey just dominated Miesha Tate at UFC 168 and refused to shake her hand after armbarring her a second time, cementing her role as a heel. She’s now 8-0.

McMann hasn’t fought since an easy TKO victory over Sheila Gaff back in April. Her record stands at 7-0.

Second, 21-0 Dagestani warrior Khabib Nurmagomedov will face his greatest test at UFC 170: Former Strikeforce


(Photo via Getty)

Even though the dust and scattered bone chips have settled, we can’t help but think about Silva departing the cage on a stretcher and screaming.

If you’re anything like us, you want something to distract you from this horrible visual. Fortunately, Joe Silva provided the MMA world with some new food for thought in the form of two excellent bookings for UFC 170, taking place in Las Vegas on February 22nd.

First, Ronda Rousey will defend her women’s bantamweight title against fellow Olympian Sara McMann. This bout will main-event the PPV. Look for the UFC to work the Olympian vs. Olympian angle here, especially since the 2014 Winter Olympics coincide with UFC 170.

Rousey just dominated Miesha Tate at UFC 168 and refused to shake her hand after armbarring her a second time, cementing her role as a heel. She’s now 8-0.

McMann hasn’t fought since an easy TKO victory over Sheila Gaff back in April. Her record stands at 7-0.

Second, 21-0 Dagestani warrior Khabib Nurmagomedov will face his greatest test at UFC 170: Former Strikeforce lightweight champ Gilbert Melendez. Recently, Nurmagomedov bested Pat Healy in a one-sided decision at UFC 165. Meanwhile, Melendez earned a unanimous decision over Diego Sanchez at UFC 166 in an electrifying bout.

Imagining how these two fights will play out is a great distraction for any post-Silva leg break blues. Stay tuned for any more booking news!

Anderson Silva’s Horrific Leg Injury Robs Chris Weidman of Legend-Killer Status


(Weidman checks on the wounded Silva. / Photo via Getty)

Chris Weidman knocked Anderson Silva out cold at UFC 162, but it didn’t count because it was just a fluke—or at least a significant percentage of MMA fans wrote it off as one. Their logic: Silva got cocky and paid the price.

The UFC 168 rematch was supposed to be different. Weidman and Silva were supposed to give MMA the answers it wanted needed: Was UFC 162 just Weidman channeling coach Matt Serra’s predilection towards unlikely knockouts? Or was it truly the end of Silva’s time and the beginning of Weidman’s?

When Anderson Silva‘s foot turned to jello, these questions entered the ranks of MMA’s great counterfactuals and unsolved mysteries.

Before UFC 168 started, I had an article planned for each main-event outcome. In the case of a Chris Weidman victory, I was going to write about how defeating Silva a second time propelled him into living-legend status. Weidman would become the new Jon Jones—an insanely talented, legitimately clean-cut, polite fighter that the UFC can build the (near) future on.

I was going to claim I was ahead of the curve on the subject (though about a year off on my prediction), since I wrote about Weidman claiming the “Jon Jones” mantle back in 2012:

There will be the rise of a new “Jon Jones”—a nigh invincible superhero—in 2012, and his name is Chris Weidman.

Just as the current UFC light heavyweight champion ran through the ranks of his division and captured the title, middleweight Weidman is beginning to rack up impressive victories. In 2012, Weidman will finally earn the recognition among MMA fans and pundits that he deserves; he will become the “Jon Jones” of the middleweight division.

… 

Because of his youth, skill set and training camp, he will dominate the middleweight division and become the 185-pound Jon Jones.

If Weidman smashed Silva decisively at UFC 168, such statements wouldn’t be hyperbolic. It’s a rare, special talent that can humble the greatest MMA fighter of all time twice in a row with only four years experience in the sport.

But Silva departed the cage on a stretcher because of a freak, Corey Hill-like leg injury, not because of a clean knockout or submission.

With this outcome, nobody wins. Find out why after the jump.


(Weidman checks on the wounded Silva. / Photo via Getty)

By Matt Saccaro

Chris Weidman knocked Anderson Silva out cold at UFC 162, but it didn’t count because it was just a fluke—or at least a significant percentage of MMA fans wrote it off as one. Their logic: Silva got cocky and paid the price.

The UFC 168 rematch was supposed to be different. Weidman and Silva were supposed to give MMA the answers it wanted needed: Was UFC 162 just Weidman channeling coach Matt Serra’s predilection towards unlikely knockouts? Or was it truly the end of Silva’s time and the beginning of Weidman’s?

When Anderson Silva‘s foot turned to jello, these questions entered the ranks of MMA’s great counterfactuals and unsolved mysteries.

Before UFC 168 started, I had an article planned for each main-event outcome. In the case of a Chris Weidman victory, I was going to write about how defeating Silva a second time propelled him into living-legend status. Weidman would become the new Jon Jones—an insanely talented, legitimately clean-cut, polite fighter that the UFC can build the (near) future on.

I was going to claim I was ahead of the curve on the subject (though about a year off on my prediction), since I wrote about Weidman claiming the “Jon Jones” mantle back in 2012:

There will be the rise of a new “Jon Jones”—a nigh invincible superhero—in 2012, and his name is Chris Weidman.

Just as the current UFC light heavyweight champion ran through the ranks of his division and captured the title, middleweight Weidman is beginning to rack up impressive victories. In 2012, Weidman will finally earn the recognition among MMA fans and pundits that he deserves; he will become the “Jon Jones” of the middleweight division.

… 

Because of his youth, skill set and training camp, he will dominate the middleweight division and become the 185-pound Jon Jones.

If Weidman smashed Silva decisively at UFC 168, such statements wouldn’t be hyperbolic. It’s a rare, special talent that can humble the greatest MMA fighter of all time twice in a row with only four years experience in the sport.

But Silva departed the cage on a stretcher because of a freak, Corey Hill-like leg injury, not because of a clean knockout or submission.

With this outcome, nobody wins.

One of the UFC’s last well-known names is gone. At 38 years old, his career is almost definitely over after such a devastating injury.

Furthermore, Weidman’s reputation wasn’t able to benefit as much as it could’ve from this win. Earlier this week, I wrote about how Weidman winning was essential for the UFC’s future. But did Weidman really win?

Yes, he controlled and nearly finished Silva in the first round. However, there will always be an asterisk next to this victory. Weidman didn’t beat Silva, fans will say. A highly unlikely, devastating, tragic injury bested the GOAT (even though Weidman stated that checking Silva’s leg kick with his knee was an intentional technique and not dumb luck). Winning in such a fashion robbed Weidman of borderline deific status.

Instead of becoming a legend-killer and potential star after UFC 168, Weidman will become something less enviable. Fans will view him as merely a benefactor of circumstances. He didn’t beat Silva the first time because Silva didn’t take him seriously. And he didn’t beat Silva the second time because Silva got hurt.

Weidman, despite incredible abilities and 12 lbs. of gold, did not steal Anderson Silva’s thunder at UFC 168. He became a victim of it, and always will be. His reign as middleweight champion will forever be haunted by one question: Was he really a better fighter than Anderson Silva?

We’ll never know.

This Bizarre UFC 168 Trailer Is So Over the Top It’s Amazing

(Video via Taiwanese Animators)

MMA trailers have become woefully formulaic these days. Throw some highlight reel clips alongside a catchy (or not so catchy) pop song and boom, instant commercial.

The UFC will air said trailer on TV tens of thousands of times (in just one broadcast), use it for video ads on the MMA websites it advertises on/secretly controls, and after a few weeks we’ll all have the dreadfully cliched piece of marketing memorized.

Today we found something more refreshing.

We’d like to present to you an incredible UFC 168 trailer from Internet famous video makers Next Media Animation—a Taiwanese media studio known for its humorous, nigh absurdist take on current events.

Instead of generic, “bad ass” rock music and B-roll footage, this trailer offers us over-the-top visuals like Anderson Silva bench-pressing minivans and literally turning into a spider—all in the polygonal splendor of 1990s computer graphics.

We don’t want to spoil it for you, so just take our word for it; watching this is worth the one minute 30 seconds.


(Video via Taiwanese Animators)

MMA trailers have become woefully formulaic these days. Throw some highlight reel clips alongside a catchy (or not so catchy) pop song and boom, instant commercial.

The UFC will air said trailer on TV tens of thousands of times (in just one broadcast), use it for video ads on the MMA websites it advertises on/secretly controls, and after a few weeks we’ll all have the dreadfully cliched piece of marketing memorized.

Today we found something more refreshing.

We’d like to present to you an incredible UFC 168 trailer from Internet famous video makers Next Media Animation—a Taiwanese media studio known for its humorous, nigh absurdist take on current events.

Instead of generic, “bad ass” rock music and B-roll footage, this trailer offers us over-the-top visuals like Anderson Silva bench-pressing minivans and literally turning into a spider—all in the polygonal splendor of 1990s computer graphics.

We don’t want to spoil it for you, so just take our word for it; watching this is worth the one minute 30 seconds.

The UFC’s Future Depends on Anderson Silva Losing to Chris Weidman


(Photo via Getty.)

By Matt Saccaro

This is one of those articles where you actually have to read what I say before you bash me in the comments.

It has become fashionable to criticize the UFC because of the declining numbers and questionable business decisions. The main point of the decline of the UFC ™ argument is the lack of stars present on the UFC’s roster. Georges St-Pierre is gone, and there’s no Brock Lesnar (who’s definitely *not* coming back, BTW), Kimbo Slice or other massive promotional powerhouse to fill in the gap. Even worse, Anderson Silva‘s resplendently shining star was irrevocably dimmed by Chris Weidman via brutal (and somewhat hilarious) knockout.

If you subscribe to this narrative, UFC 168 represents a chance for the UFC to slow their decline. If Silva prevails, the UFC has a bankable champion again; the crisis of the UFC’s future isn’t averted per se but at least it’s delayed.

This is the wrong way to look at it.

First, Anderson Silva is 38 years old. Despite his ten-fight deal, he likely won’t be around much longer. Even if he does stay for a while, he won’t be the same fighter. UFC 162 taught us that. Silva was just a 1/2 second too slow against Weidman. How much slower will he be a year from now? Two years from now?


(Photo via Getty.)

By Matt Saccaro

This is one of those articles where you actually have to read what I say before you bash me in the comments.

It has become fashionable to criticize the UFC because of the declining numbers and questionable business decisions. The main point of the decline of the UFC ™ argument is the lack of stars present on the UFC’s roster. Georges St-Pierre is gone, and there’s no Brock Lesnar (who’s definitely *not* coming back, BTW), Kimbo Slice or other massive promotional powerhouse to fill in the gap. Even worse, Anderson Silva‘s resplendently shining star was irrevocably dimmed by Chris Weidman via brutal (and somewhat hilarious) knockout.

If you subscribe to this narrative, UFC 168 represents a chance for the UFC to slow their decline. If Silva prevails, the UFC has a bankable champion again; the crisis of the UFC’s future isn’t averted per se but at least it’s delayed.

This is the wrong way to look at it.

First, Anderson Silva is 38 years old. Despite his ten-fight deal, he likely won’t be around much longer. Even if he does stay for a while, he won’t be the same fighter. UFC 162 taught us that. Silva was just a 1/2 second too slow against Weidman. How much slower will he be a year from now? Two years from now?

If Silva continues, we won’t be getting the real-life Neo we’re used to. We’ll be getting a watered-down, dilatory, depressing Anderson Silva—a 2009 Chuck Liddell-esque Silva that makes us want to give the Brazilian a cup of coffee and a hug rather than our pay-per-view dollars. “Remember how great Silva used to be?” will replace “Holy shit! Did you just see what Silva did?” throughout bars and dens across the world.

Second, Silva isn’t a great draw. PPVs where he fought anyone not named Chael Sonnen have only performed above average at best.

Excluding his two fights against Sonnen (UFC 117 and UFC 148), Silva didn’t bring in jaw-dropping numbers. Over the last three years, he’s garnered an average of just over 400,000 PPV buys each time he headlined a card. Silva needs the right opponent to draw. Silva-Weidman II will draw well because of the rematch angle, but the initial fight only drew 550,000 buys—respectable but not a “this guy is a superstar” level of success. It’s doubtful the UFC will find a new, profitable rival for Silva in the tired crop of “I respect him, he’s a great opponent” fighters.

The UFC wins if Silva loses. They gain a new, younger champion to promote in Chris Weidman. They’re also getting their middleweight division back. What was once a predictable slaughterhouse will now be the wild west—a lawless weight class in which a multitude of gunslingers have a chance at the title. It’ll be a division where nothing is a given; number one contender fights will actually matter and predicting who will hold the belt in a year will be challenging.

Conversely, the UFC loses if Silva wins. A triumphant Silva is a victory for a past-its-prime generation of competitors. A generation that, like a price sticker on a picture frame, refuses to be peeled away so that the beauty underneath can be seen. A Silva victory means the UFC can continue relying on its fading past, while Weidman winning forces the UFC to build its future.