Fedor Emelianenko will have the longest sit on the list of Bellator NYC/180 medical suspensions. This past Saturday night (June 24), Bellator NYC/180 took place inside Madison Square Garden in New York City. In the main event of Bellator NYC, Chael Sonnen defeated Wanderlei Silva via unanimous decision. Neither man was handed a suspension. Ryan […]
Fedor Emelianenko will have the longest sit on the list of Bellator NYC/180 medical suspensions. This past Saturday night (June 24), Bellator NYC/180 took place inside Madison Square Garden in New York City. In the main event of Bellator NYC, Chael Sonnen defeated Wanderlei Silva via unanimous decision. Neither man was handed a suspension. Ryan […]
Last Saturday night’s (June 24, 2017) hyped Bellator NYC was supposed to be an opportunity to showcase his spot among MMA’s best 155-pound fighters, but instead, Michael Chandler saw his much-less-ballyhooed opponent Brent Primus emerge with the belt in Madison Square Garden after Chandler was resigned to essentially fighting on one leg after clearly harming […]
Last Saturday night’s (June 24, 2017) hyped Bellator NYC was supposed to be an opportunity to showcase his spot among MMA’s best 155-pound fighters, but instead, Michael Chandler saw his much-less-ballyhooed opponent Brent Primus emerge with the belt in Madison Square Garden after Chandler was resigned to essentially fighting on one leg after clearly harming his ankle.
But even though that was the case, Chandler managed to rock Primus with one of his trademark big right hands despite being hardly able to stand. Shortly thereafter, the highly-derided New York State Athletic Commission (NYSAC) stepped in to stop the bout, and Primus was the de facto champion. Chandler is understandably angry at the situation, yet he did all he could to look at the mess from a positive light during an appearance on The MMA Hour this week, noting that he had no serious injuries to deal with.
To him, it was unfortunate the fight was called off right after he rocked Primus:
“Nothing’s broken,” Chandler said. “I went straight to the ER, the doctors at Bellevue ER, I got in, they X-rayed it, nothing broken. It’s a good thing. I could be just getting out of surgery right now with a rod in my leg. Luckily, I’m not. The unfortunate part of the situation was, that ref called for the doctors to come into the cage 15 seconds after I just dropped him. On one leg.”
Chandler confirmed his desire to fight on despite a clear injury and cageside doctors saying otherwise, detailing how he told all three officiating the fight that his ankle would need to be broken to justify calling off a championship bout of such magnitude:
“You heard me, I said, I looked at three doctors in the eye and said, ‘This thing better be broken. f you’re going to stop this fight in front of all of these people, with all the hard work I’ve put in, with all this on the line, and that belt, this thing better be broken.”
His warrior spirit and will to fight on wasn’t in question, however, as it more of his health that appeared on the line at the time. Chandler proved he wasn’t denying the obvious fact his foot was seriously hurt, stating that most who watched the bout would have said it was doubtful he still should have been in a fight:
“If you lined up 100 people right now and said ‘Hey, watch this clip, is that man right there fit to fight,’ 90 percent of them would say ‘No, he was stumbling all over the place.’”
Even though he’s willing to acknowledge the injury though, Chandler apparently still has a bone to pick with the NYSAC – something that has become a given during the state’s extremely controversial track record during the rough-and-tumble first eight months of them regulating professional MMA cards. The former champion cited those instances along with his as a reason he isn’t exactly hoping to fight in New York again soon:
“New York is a cool city, but I don’t want to fight here ever again,” Chandler said. “It’s a little bit amateur hour, man. It’s different. They don’t know what they’re doing in MMA as much as they should. We’ve had five fight cards and every single one of them has been some crazy controversy going on.”
As for the new champ, Chandler put it in plain terms when he said he thinks he would have finished Primus cut-and-dry if an injury didn’t take him out of the fight, so his new foil should enjoy his fake belt while he can:
“I would have finished him,” Chandler said. “If this was the 18th century, and we were in the middle of a field, and it was me and Brent Primus, and I had one leg to stand on, I win that fight 100 times out of 100. That’s the funny thing.
“I’m still the champion. Let’s be honest. An injury took me out of the fight. Brent Primus can wear his Hugh Hefner jacket and wear that fake belt around his shoulder.”
Spike and Bellator MMA have released the viewership numbers for Bellator 180, which took place on Saturday night at Madison Square Garden in New York City. The show, which was headlined by a rematch between Phil Davis and Ryan Bader for the Bellator light heavyweight title, averaged 901,000 viewers. It should be noted that the […]
Spike and Bellator MMA have released the viewership numbers for Bellator 180, which took place on Saturday night at Madison Square Garden in New York City.
The show, which was headlined by a rematch between Phil Davis and Ryan Bader for the Bellator light heavyweight title, averaged 901,000 viewers. It should be noted that the number was actually combined viewership between Spike and CMT, which both aired the show simultaneously. The show averaged 758,000 viewers on Spike while it averaged 143,000 viewers on CMT.
The entire promotion for the show was geared towards it airing live on Spike. What’s interesting about the viewership number is that it is almost exactly what UFC is averaging for pay-per-view prelims. UFC’s 2017 average for its prelims this year is 902,000
The card peaked during the main event between Bader and Davis as it averaged 1.1 million viewers between the two channels.
Spike mentioned that Bellator was the No. 1 trend on Twitter in the United States while the pay-per-view portion of the show was live. Bellator 180 reached No. 2 at one point during the telecast.
Bellator has now run 11 events that have aired on Spike this year and they are averaging 732,000 viewers. For comparisons, the promotion’s broadcasts on Spike in 2016 were in 748,000 viewers and 781,000 in 2015. These numbers do not include +3 DVR numbers, which typically gives a 10% – 20% boost to the overall number.
Although there is no strong correlation between social media numbers and PPV numbers, the best way to predict the buy rate for a PPV is by Google searches. Bellator NYC did topped 200,000 on Saturday night, which made it the second-most searched for item in the United States that night.
Bellator’s PPV event in 2014 did a little more than 100,000 buys. Prior to Bellator NYC, Bellator President Scott Coker went on record by saying that he was hoping for 200,000 buys from this show.
Before Bellator NYC: Sonnen vs. Silva went down this past Saturday night on pay-per-view, Bellator 180 took place on Spike. With Ryan Bader defeating Phil Davis to become the new light heavyweight champion, MMA fans tuned in, as the fight drew 1.1 million viewers according to a press release by Spike. In all, Bellator 180 […]
Before Bellator NYC: Sonnen vs. Silva went down this past Saturday night on pay-per-view, Bellator 180 took place on Spike. With Ryan Bader defeating Phil Davis to become the new light heavyweight champion, MMA fans tuned in, as the fight drew 1.1 million viewers according to a press release by Spike. In all, Bellator 180 […]
It’s a rare thing that Bellator gets out in front and really, truly pushes the UFC. It’s even more rare that it all happens on the same weekend, with both promotions reeling off fight cards in hopes of securing fan interest.
It happened thi…
It’s a rare thing that Bellator gets out in front and really, truly pushes the UFC. It’s even more rare that it all happens on the same weekend, with both promotions reeling off fight cards in hopes of securing fan interest.
It happened this weekend, though. And, perhaps shockingly, Bellator came out on top.
Possibly a lesser shock is that they did it in the most Bellator fashion possible.
Their success wasn’t pure. It wasn’t a product of excellent matchmaking or a deep card filled with a collection of Fight of the Year contenders. And it wasn’t even a true success in some ways.
Their success, such as it was, came from unadulterated zaniness. It was the result of steering into the waves of unpredictability and chaos that one will only find in MMA.
Heather Hardy—a boxer-turned-mixed martial artist with alliterated H’s that might make one think she’s the promotion’s answer to Holly Holm—got some (bloodied) face time on her way to a scintillating TKO win late in her debut.
They slapped Lyoto Machida’s brother on Spike TV against a poor man’s Conor McGregor and had them jerk the curtain for two UFC washouts main-eventing for the light heavyweight title.
Delightfully, the whole thing was called by Mike Goldberg, because who else is right to call MMA on Spike TV?
When the pay-per-view portion started, only the second of its kind in Bellator history, things began with an entirely-too-serious title fight between Lorenz Larkin and Douglas Lima. Lima won an interesting bout between two legitimately excellent welterweights before things turned weird again.
Moments later, Brent Primus dethroned the face of Bellator, Michael Chandler, when Chandler rolled his ankle and couldn’t continue. In getting to that point, though, Chandler almost KO’d Primus on one leg and then had someone comically pull his corner stool from underneath him during a typically inappropriate mid-fight NYSAC regulatory charade.
All of that happened before Wanderlei Silva and Chael Sonnen locked up to end the evening, a bout that saw Sonnen maul Silva with takedowns and aggression before boldly claiming he hates New York only seconds after being declared the winner.
It was all wonderful in its own silly way—the type of enjoyment that you’ll never find in a UFC event but that remains worth your $50 anyway.
And that’s the rub.
In order for Bellator to win a weekend away from the UFC, they have to pull everything they have out of their bag of tricks. Out of that, almost every outcome they could account for must be undermined and everything they ruled out has to happen, just so people can enjoy the preposterousness of it all.
Only then will people pay attention, and it’s still close even with the UFC running a card of relative unknowns headlined by a “not-quite-contenders-now-but-maybe-someday-they-will-be” bout in Oklahoma.
It shows the gulf between the entities in the MMA market share, and it shows how far Bellator still has to go. This was a nice weekend for them, and there’s reason to think there might be a few more such successes coming down the line. But it’s the UFC’s world right now, and everyone else is living in it.
Still, as the likes of Freeman, Primus, Mitrione and Sonnen might tell you: A win is a win is a win.
Ryan Bader gambled on himself and it paid off more than ever last night (June 24). Bader took on Phil Davis in the main event of Bellator 180. It was the featured fight aired live on Spike before the Bellator NYC pay-per-view. Davis put his light heavyweight title on the line. Like their first encounter, […]
Ryan Bader gambled on himself and it paid off more than ever last night (June 24). Bader took on Phil Davis in the main event of Bellator 180. It was the featured fight aired live on Spike before the Bellator NYC pay-per-view. Davis put his light heavyweight title on the line. Like their first encounter, […]