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Downfall: Four Reasons UFC Hype Trains Crumble

Reigning UFC featherweight champion and global super star the “Notorious” Conor McGregor suffered his first UFC loss at last weekend’s (March 5, 2016) UFC 196, tapping out to Nate Diaz in the second round of their welterweight main event bout. While McGregor still holds his 145-pound title, as well as his spot as the promotion’s

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While McGregor still holds his 145-pound title, as well as his spot as the promotion’s biggest star, his fall from grace also marks yet another UFC hype train to taste defeat in recent memory.

Along with the Irishman, heavily promoted and heavily pushed stars Ronda Rousey, Paige VanZant, and Sage Northcutt have all suffered losses in just the last four months alone.

While these fighters undoubtedly have the ability to bounce back and create even brighter futures, it’s interesting to look deeper into those elitists that garner the special treatment of the infamous UFC hype machine.

Why is it that these hype machines often end up facing downfall? Let’s take a look at four possible reasons:

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The Showstoppers: A List Of MMA’s Flashiest Strikers

While winning is typically most important to a fighter, mixed martial arts (MMA) is also a business, and a business that pays well towards those who entertain. One could be a truly elite level fighter, but simply not garner the same attention as others because fans feel as if he or she is boring so

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While winning is typically most important to a fighter, mixed martial arts (MMA) is also a business, and a business that pays well towards those who entertain.

One could be a truly elite level fighter, but simply not garner the same attention as others because fans feel as if he or she is boring so to say.

With that being said, we’ve seen the emergence of many fighters over the years that are willing to take risks, try new things, and show off their wide variety of skillsets, and in return, they are deemed as entertaining.

Aside from the entertainment factor, using unorthodox techniques can also prove to be confusing towards opponents.

Not all fighters or athletes have the special tools needed to open the eyes of fans around the world, but those that due are usually revered because of it.

Let’s take a look at MMA’s flashiest strikers:

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Wasted Potential: Top Seven Failed Hype Trains in UFC History

With an expanding roster and bottomless bank account, the UFC is able to tactically market promotional newcomers, rising prospects, and evolving contenders like no other mixed martial arts (MMA) outlet in the world. The organization’s efforts are understandable to say the least. In order to continuously grow into the billion dollar company that it is

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The organization’s efforts are understandable to say the least. In order to continuously grow into the billion dollar company that it is today, the UFC must stand by its readily-available talent.

But in many cases, the promotion’s abundant marketing schemes, self-assuring build ups, and over-the-top billings prove downright futile. Whether it’s a young prospect incapable of scaling his talent against higher competition or a recently acquired veteran succumbing to the overwhelming pressure of the Octagon, the UFC has struck out more than it would like to admit.

In accordance with those gutter balls, here are the top seven failed hype trains in promotional history.

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Dana White: I Shouldn’t Have Let Sage Northcutt Fight At UFC On FOX 18

https://www.youtube.com/watch?v=iK9o_VkdI8A

Sage Northcutt revealed on Monday’s MMA Hour that he was dealing with strep throat leading up to his UFC on FOX 18 fight against Bryan Barberena. Northcutt lost the bout by submission. Dana White seemed to take some responsibility for the loss in a recent interview, saying “I blew it.”

“The kid was super sick and he still wanted to fight. His father said, ‘listen we still want to take the fight, we still want to take the fight,’” White said. “I should have pulled the kid from the fight. He’s 19 years old, he fought three times in [four] months. I should have pulled the kid from the fight.”

“The kid really wanted to fight and I let him fight. He was sick as hell,” White said. “I blew it.”

Northcutt discussed his strep throat earlier this week, saying: “Two days before my fight, I had a real bad relapse of the strep throat and I had to go to the emergency ready clinic.”

https://www.youtube.com/watch?v=iK9o_VkdI8A

“The kid was super sick and he still wanted to fight. His father said, ‘listen we still want to take the fight, we still want to take the fight,’” White said. “I should have pulled the kid from the fight. He’s 19 years old, he fought three times in [four] months. I should have pulled the kid from the fight.”

“The kid really wanted to fight and I let him fight. He was sick as hell,” White said. “I blew it.”

Northcutt discussed his strep throat earlier this week, saying: “Two days before my fight, I had a real bad relapse of the strep throat and I had to go to the emergency ready clinic.”

Five Reasons The Sage Northcutt Hype Train Will Bounce Back – Or Not

After one of the most frantic, skyrocketing, and some would say, contrived hype trains in UFC history, touted 19-year-old prospect Sage Northcutt saw his momentum come crashing down to a shocking halt when relatively unknown welterweight Bryan Barberena submitted him on the main card of last weekend’s (Saturday, January 230, 2016) UFC on FOX 18

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Northcutt promptly received what many viewed as undue hate from many of his fellow fighters; mainly those that were miffed he already earned a pay split of $40,000 to show and $40,000 to win in a time when many of them are struggling to make ends meet.

But the boyishly good-looking ‘Super Sage’ didn’t do himself any favors when he came out and revealed he had a nasty case of strep throat going into the fight, which, whether true or not, just serves to discredit Barberena’s win in an arena that Northcutt just didn’t appear comfortable in.

Regardless of that loss, however, the jury is obviously still out on Northcutt in a major way, and there are some big reasons why he could easily bounce back and become the elite fighter he’s been hyped up as since his UFC debut last October. There are also some reasons why he could end up as the latest failed hype train that perhaps enjoyed some special treatment from the UFC due to his perceived marketability.

Let’s take a look at both sides of the story.

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Barberena Reacts To Sage Northcutt’s Strep Throat: Excuses Don’t Look Good

Unheralded UFC welterweight Bryan Barberena unceremoniously put an end to touted prospect Sage Northcutt’s hype train on the main card of last Saturday’s UFC on FOX 18 from the Prudential Center in Newark, New Jersey, finishing ‘Super’ Sage with an arm triangle choke that many believe was not fully locked in. The hate and backlash

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The hate and backlash that Northcutt has received (mainly from the fellow fighters who believe his salary is too high) was brutal and even reaching disgusting, yet the 19-year-old sport karate phenom perhaps didn’t do himself any favors by saying that he was suffering from a serious strep throat virus that, after rearing its ugly head for a third time during fight week, prevented him from breathing from the choke hold in question.

The excuse, whether true or not, hasn’t been met with the warmest response from Barberena, who revealed that Northcutt specifically asked for and was granted a fight with him after his original opponent, lightweight Andrew Holbrook, was forced out due to injury.

This week, Barberena took to social media to discredit Northcutt’s excuses for what is still viewed as a submission loss that lacked the heart necessary to dominate the highest levels of the UFC.

Hop to the next page to see what ‘Bam Bam’ blasted Northcutt’s excuse with…

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