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The UFC is seeing a surge of young talent throughout most of their 12 divisions including three champions in Rose Namajunas, Max Holloway and Robert Whittaker…
The UFC is seeing a surge of young talent throughout most of their 12 divisions including three champions in Rose Namajunas, Max Holloway and Robert Whittaker…
The UFC hype machine is crucial in the development and promotion of new superstars, something the promotion seems to be lacking in the early going of 2018. While some of these uber-hyped fighters have gone on to big things in the sport of MMA, many more have fallen by the wayside, never living up to […]
The post Eight UFC Hype Trains Who Fizzled Out Quick appeared first on LowKickMMA.com.
The UFC hype machine is crucial in the development and promotion of new superstars, something the promotion seems to be lacking in the early going of 2018.
While some of these uber-hyped fighters have gone on to big things in the sport of MMA, many more have fallen by the wayside, never living up to the lofty expectations the UFC and fight fans placed upon them.
Sometimes it’s the fighters who hype themselves up to almost unattainable levels, other times the fans or promoters. Still, the result is always the same, and almost never ends well.
We broke down the eight worst hype train derailments below, so check them out and let us know what you think.
While Northcutt’s young age could eventually preclude him from this list, the amount of hype he garnered following his successful UFC debut ultimately made for a deflating hype train derailment.
Northcutt had and has the perfect appeal for a UFC hype job; blonde hair, ridiculously chiseled physique, a fan-friendly striking game, and a sort of charming naïveté made him easy to promote. He TKO’d his inaugural UFC opponent in a minute flat, but from there the wheels began falling off of this hype train.
The first sign that Northcutt might not be the world-beater we thought he was was in his third Octagon appearance, where the young Texas native submitted to an arm-triangle choke against the unheralded Bryan Barbarena in 2016. Then, in what amounted to a battle of hyped-up prospects, Mickey Gall submitted him with a rear-naked choke, prompting fans and pundits to question Northcutt’s submission defense and overall potential.
At just 22 years old with a 10-2 MMA record, Northcutt could absolutely turn it around and become a contender within the next few years. However, the UFC’s attempt to hype and push him into relevancy so quickly obviously worked against him.
Time will tell whether or not Northcutt will live up to the hype first placed upon him back in 2015.
The post Eight UFC Hype Trains Who Fizzled Out Quick appeared first on LowKickMMA.com.
It appears Sage Northcutt isn’t down with the lightweight cut. Since moving to Team Alpha Male, Northcutt has seen some improvements in his game. “Super” has been able to nab two straight victories. Northcutt has been moving up and do…
It appears Sage Northcutt isn’t down with the lightweight cut. Since moving to Team Alpha Male, Northcutt has seen some improvements in his game. “Super” has been able to nab two straight victories. Northcutt has been moving up and down weight classes throughout his career. Despite making the lightweight limit without incident, it looks like […]
The post Sage Northcutt Reportedly Moving Back up to Welterweight appeared first on MMA News.
He may be an undefeated 5-0 in the Octagon at 155 pounds, but Sage Northcutt is still heading back to his old division. Following a decision win over Thibault Gouti at February 18’s UFC Austin, the 22-year-old prospect told Submission Radio (via Bloody Elbow) that he was moving back up to welterweight, a division in […]
The post Sage Northcutt Changing Weight Classes Following “Tough Cuts” appeared first on LowKickMMA.com.
He may be an undefeated 5-0 in the Octagon at 155 pounds, but Sage Northcutt is still heading back to his old division.
Following a decision win over Thibault Gouti at February 18’s UFC Austin, the 22-year-old prospect told Submission Radio (via Bloody Elbow) that he was moving back up to welterweight, a division in which he was submitted in his only two UFC fights.
‘Super Sage’ said the weight cuts down to 155 pounds were becoming tough with the last few pounds difficult to sweat out due to him growing up:
“Believe it or not, I’m actually planning on moving up to 170 for my next fight. Because fighting at 155, I believe the weight cut, the last three or four pounds is really tough.
:I walk around under three percent body fat pretty much all the time, and the last three or four pounds is pretty tough for my weight cutting and I think it’s affecting my performance a little bit. So I guess we’re gonna see what happens.
“I have had some pretty tough weight cuts. Every single one to get down to 155 is definitely pretty tough to get there because the last little bit is definitely hard,” he added. “My body might stop sweating, or maybe it’s hard to lose the last few pounds. But I believe I’m getting older now. A few years in the UFC and my muscles are maturing more, I’m getting a little bit taller, stronger, more muscular. So we’re gonna see exactly what the game plan is, but I believe I am going up to 170.”
Many will wonder if it’s the right move for Northcutt, who was stopped by Mickey Gall and Bryan Barberena in his only two UFC fights at 170.
Northcutt discussed the prior losses, noting that he had taken the first fight on short notice, and didn’t have much of a training camp to face Gall because he was studying to be a petroleum engineer at Texas A&M University:
“Well, I had two fights in the UFC at 170. My first fight I went to 170 on like three or four days’ notice, so less than a weeks’ notice because I was scheduled to fight at 155,” Northcutt explained. “I was already cutting down to low 160’s to be able to get ready to finish that last part of my weight cut, and then my opponent got injured. Andrew Holbrook broke his foot, so they moved it to 170 last-minute.”
“I think it will be different, because my last fight at 170 against Mickey Gall, I didn’t have a training camp. I was in school, studying to be a petroleum engineer. My focus wasn’t focused full-time on fighting, I didn’t have the ability to have training partners and sparring and people correcting me and the best coaches in the world. So I think it’s gonna be a different experience now.”
Now focusing full-time on MMA while training at Team Alpha Male, the once-hyped sport karate wiz will look to get the hype train rolling once again, and apparently, it will be up a weight class due to the oft-discussed topic of cut-related problems.
From the sound of things, it’s a smart topic to pursue if his cut to lightweight is already tough at 22, especially with the dangers of huge cuts that seem to force combatants out of big fights on a somewhat normal schedule.
The post Sage Northcutt Changing Weight Classes Following “Tough Cuts” appeared first on LowKickMMA.com.
Marc Diakiese has his sights set on Sage Northcutt. This past Sunday night, Northcutt defeated Thibault Gouti via unanimous decision at UFC Austin. Northcutt has now won two straight bouts. He’s already got someone lining up to fight him next. Di…
Marc Diakiese has his sights set on Sage Northcutt. This past Sunday night, Northcutt defeated Thibault Gouti via unanimous decision at UFC Austin. Northcutt has now won two straight bouts. He’s already got someone lining up to fight him next. Diakiese has lost two straight bouts after being regarded as a top undefeated lightweight prospect. Both […]
The ratings are in for last weekend’s UFC Fight Night 126: Cowboy vs. Medeiros from the Frank Erwin Center in Austin, Texas, and it turns out the biggest draw was not the main event. While Donald “Cowboy” Cerrone’s first-round TKO over Yancy Medeiros drew 893,000 viewers, it was Sage Northcutt’s fight against Thibault Gouti in the first […]
The post Sage Northcutt Brings In Biggest Ratings At UFC Austin appeared first on LowKickMMA.com.
The ratings are in for last weekend’s UFC Fight Night 126: Cowboy vs. Medeiros from the Frank Erwin Center in Austin, Texas, and it turns out the biggest draw was not the main event.
While Donald “Cowboy” Cerrone’s first-round TKO over Yancy Medeiros drew 893,000 viewers, it was Sage Northcutt’s fight against Thibault Gouti in the first fight on the main card to draw the most eyeballs.
Northcutt drew 1,078,000 viewers, the highest number for the entire card. The UFC was competing against both the Olympics and NBA All-Star game on Sunday, however, the ratings were actually better than recent Fight Nights and PPVs that did far less in terms of viewership, even with less competition airing against it.
The UFC has promoted Northcutt quite a bit since his signing with the promotion in 2015, and although the 21-year-old has had mixed results thus far, it appears as if people are still tuning in to see “Super” Sage fight.
FOX says it’s streaming platforms averaged 13,959 viewers per minute as well.
UFC events are typically held on Saturday nights, making Sunday’s event in Austin a bit of an outlier. Last year, the UFC hosted a card on a Sunday headlined by Derrick Lewis and Travis Browne, which did 907,000 viewers albeit with much less competition airing simultaneously.
How do you feel about Northcutt being the card’s biggest draw, especially considering the fact that he hasn’t yet lived up to the UFC’s lofty potential?
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