Cristiane “Cyborg” Justino has unfairly been the butt of some off-color gender-based jokes in the past, but this is just silly. The UFC women’s featherweight champion recently tweeted that her employers, who she’s been at odds with for some time and were sold for $4 billion last year, still made the ridiculous mistake of listing […]
Cristiane “Cyborg” Justino has unfairly been the butt of some off-color gender-based jokes in the past, but this is just silly.
The UFC women’s featherweight champion recently tweeted that her employers, who she’s been at odds with for some time and were sold for $4 billion last year, still made the ridiculous mistake of listing her as the men’s heavyweight champion on their app:
To the bewilderment of mixed martial arts (MMA) fans and media members across the world, tomorrow’s (Sat., July 29, 2017) stacked UFC 214 from the Honda Center in Anaheim, California, appears to be poised to go off without a hitch (fingers crossed), something that unfortunately hasn’t been the norm for a Jon Jones-headlined card in recent […]
To the bewilderment of mixed martial arts (MMA) fans and media members across the world, tomorrow’s (Sat., July 29, 2017) stacked UFC 214 from the Honda Center in Anaheim, California, appears to be poised to go off without a hitch (fingers crossed), something that unfortunately hasn’t been the norm for a Jon Jones-headlined card in recent years.
The all-time great, who was only beaten by himself and his outside-of-the-cage problems with drugs, will have yet another attempt at a comeback when he meets archrival Daniel Cormier, the stalwart champion who has won four fights in “Bones’” absence but was still beaten by the troubled ex-champ, in the UFC 214 main event. The co-main event features a closely-matched welterweight title affair between power slugger Tyron Woodley and peerless grappling whiz Demian Maia, why consensus women’s No. 1 pound-for-pound star Cris Cyborg meets former Invicta champ Tonya Evinger for the women’s featherweight belt in the event’s third title fight.
The fighters weighed in according to California’s increasingly strict weigh-in standards this morning, the results of which can be seen here. Now, the fighters will square off in the final media event of the UFC 214 build-up when the ceremonial weigh-in begins shortly at 8:00 p.m. EST. Watch the video streaming live right here:
It’s no secret that the UFC is having a tough run in the first seven months of 2017. After a banner year in 2016 with multiple pay-per-view (PPV) events eclipsing the coveted one-million buy threshold, new owners WME-IMG are finding out just what it’s like to run the world’s biggest MMA promotion in a time […]
It’s no secret that the UFC is having a tough run in the first seven months of 2017.
After a banner year in 2016 with multiple pay-per-view (PPV) events eclipsing the coveted one-million buy threshold, new owners WME-IMG are finding out just what it’s like to run the world’s biggest MMA promotion in a time of downward-trending PPVs without flagship stars Conor McGregor and Ronda Rousey anywhere close to the octagon.
True, McGregor will return to the ring against Floyd Mayweather, on August 26, but that could be hurting the UFC’s actual numbers more than helping them. We’ll get to that shortly.
Regardless, both the preliminary card television ratings and pay-per-view buyrates for July 8’s UFC 213 from Las Vegas were recently revealed, and the numbers ultimately amounted to some of the most dismal overall viewership turnouts the UFC has ever seen. Now, women’s bantamweight champion Amanda Nunes’ extremely late withdrawal from her championship bout versus Valentina Shevchenko most definitely caused the lack of buys, but the numbers are concerning nonetheless.
Things didn’t get better two weeks later when UFC on FOX 25 aired live from the Nassau Coliseum on July 22. Despite former middleweight champion Chris Weidman securing an emotional headlining win over Kelvin Gastelum in his hometown, the card had the lowest-ever ratings for a UFC on FOX event in overnight ratings, a number that rose to “only” the third-worst of all-time when the time slot spillover numbers for the main event were factored in.
That continued a disturbing decline for big FOX-aired cards in 2017, but those numbers are also simply indicative of the overall trend of the year, where pay-per-view rates have went down drastically in addition to TV-aired events and PPV prelim numbers.
There are several big underlying factors for this sharp and disturbing decline. On the eve of the biggest pay-per-view of the year, let’s take at the five most impactful.
Promoting Only McGregor & Rousey:
The UFC enjoyed their most lucrative two-year stretch in history from 2015-2016, a time when their biggest-ever crossover stars in Rousey and McGregor were winning big fights in dominant fashion. Rousey was being called the most dominant fighter in MMA, and McGregor won both the featherweight and lightweight titles while becoming the sport’s biggest star.
But that time period simply couldn’t be sustained, as Rousey infamously lost the belt to Holly Holm at UFC 193, following it up with another unsuccessful title fight in her 48-second loss to Nunes at 2016’s UFC 207, after which it appears Rousey may never fight in the UFC again.
McGregor is not gone; at least not in the same sense as Rousey. He’s obviously involved in his hyped-up boxing match with Floyd Mayweather, and while the UFC will obviously get a ton of attention and hype from that massive spectacle, it brings up one vital, overarching point – the UFC simply promoted only their top two stars in recent years, and while it clearly worked in that regard, it left them much too dependent on McGregor and Rousey for success, because their other fighters just aren’t bringing in any numbers at all.
If they ever want to get back to the level where they have their big draws and their mid-level stars; say in the time of dominant champions Anderson Silva and Georges St-Pierre where mid-level stars like Rashad Evans and Rampage Jackson could still sell an in-between card for 350-400,000 buys, they’re going to have to diversify their promotional strategy.
After she publicly refused to fight consensus top contender Crsitiane “Cyborg” Justino, there were rumors that the UFC would strip former women’s featherweight champion Germaine de Randamie of her title even though she only won it at February’s UFC 208. Today, the promotion did just that, stripping de Randamie of the gold and booking Cyborg […]
After she publicly refused to fight consensus top contender Crsitiane “Cyborg” Justino, there were rumors that the UFC would strip former women’s featherweight champion Germaine de Randamie of her title even though she only won it at February’s UFC 208.
Today, the promotion did just that, stripping de Randamie of the gold and booking Cyborg vs. Invicta 145-pound titleholder Megan Anderson for the main event of July 29’s suddenly stacked UFC 214 from Anaheim, California.
The move was expected in order to clear up the women’s featherweight landscape, which had no cohesion or direction after de Randamie won the belt in incredibly controversial fashion over Holm before essentially running from Cyborg and disappearing from the public eye. However, it apparently came as news to de Randamie, who told MMA Fighting that she found out she had been stripped when she saw Cyborg vs. Anderson was made official online:
“I had absolutely no idea that I was being stripped of the belt. I found out through social media. Cyborg (Justino) is going to fight Megan (Anderson) for the belt.
“Nobody ever told me anything about it.”
Ed Mulholland for USA TODAY Sports
Yet the move was expected by the vast majority of the MMA world, and the UFC saw her refusal to fight Cyborg as a decision that obviously made her expendable. In a statement on UFC.com, the promotion explained their position, citing de Randamie’s refusal to fight the top contender as threatening to the ‘integrity of the sport’:
“UFC has informed Germaine de Randamie and her management team that she is being removed as the women’s featherweight champion due to her unwillingness to fight the No. 1 ranked contender, Cris ‘Cyborg’ Justino. Subsequently, top contender Justino will face newly signed Invicta FC featherweight champion Megan Anderson for the UFC women’s featherweight title in the co-main event of UFC® 214: CORMIER vs. JONES 2, July 29 in Anaheim, Calif.
UFC maintains that any champion is expected to accept fights against the top contenders in their respective weight classes in order to maintain the integrity of the sport.”
While a simple structured system where the champions fight top contenders is exactly what countless fans have been clamoring for throughout the UFC’s rough start to 2017, in truth it’s clear to see that the UFC will make exceptions to this so-called effort to ‘maintain the integrity of the sport,’ as both Conor McGregor and Michael Bisping have been allowed to choose their opponents, for better or worse.
Those names are much bigger than de Randamie’s, of course, and with a massive loan being worked on by new UFC owner’s WME-IMG, “The Iron Lady” clearly wasn’t in a position to be calling her shots, especially when women’s featherweight was essentially created to showcase Cyborg’s dominance. De Randamie was only brought on a late replacement when Cyborg wasn’t able to fight Holm at UFC 208.
The division doesn’t really have any other fighters outside of Cyborg and Anderson right now, but with de Randamie refusing to fight Cyborg due to her questionable history with performance-enhancing drugs (and some would argue outright fear), the decision to strip her of the title because she wouldn’t fight the woman who most believe to the uncrowned champ was an easy one.
De Randamie wasn’t bringing in the bucks, and that’s what the UFC obviously cares about these days.
Just don’t say it was to simply uphold the “integrity of the sport.”
Yesterday, news came that Invicta FC featherweight champion Megan Anderson would defend her title at July 15’s Invicta FC 24, closing the door on her rumored contest with dominant former Invicta champion Cristiane “Cyborg” Justino at July 29’s UFC 214 – at least for now. Cyborg is currently awaiting the results of the battery charge […]
Yesterday, news came that Invicta FC featherweight champion Megan Anderson would defend her title at July 15’s Invicta FC 24, closing the door on her rumored contest with dominant former Invicta champion Cristiane “Cyborg” Justino at July 29’s UFC 214 – at least for now.
Cyborg is currently awaiting the results of the battery charge she was dealt for punching women’s strawweight Angela Magana at the UFC fighter retreat two weeks ago, something that could potentially delay her octagon return after UFC President Dana White called the charges a “very serious” matter. Today, White appeared on the UFC’s “Unfiltered” podcast to give his personal opinion on the messy situation:
“But here’s the thing; if you’re Cyborg, you go up and let her know how you feel. Say, ‘you said all this mean shit about me, here’s what I think about you.’ Boom, boom. You walk away. Or just stay away from her the whole retreat. Listen, I’m not sitting here like, ‘Mr. I take the high road,’ because I never take the fuckin’ high road, but listen, assault is, you can’t go and assault somebody. You can’t do it.”
White then shifted the topic of discussion to Cyborg’s highly-publicized desire to fight at UFC 214, insisting that even though it may not be against Anderson, the brutalizing female force would still fight at the card near her adopted American home in Anaheim, and it would still reportedly be in the main event after he insisted Jon Jones would not return to a main event:
“Cris Cyborg will fight in the main event, Cormier vs. Jon Jones. I’m working on it.”
With Anderson not an option and 145-pound women’s champ Germaine de Randamie clearly ducking Justino, a bout with former UFC women’s bantamweight title contender Cat Zingano has been discussed for Cyborg, even though she hasn’t been all that enthusiastic about it because Zingano hasn’t won a fight since 2014.
White revealed Zingano was very encouraged about the potential main event fight, but some lingering physical ailments unfortunately meant she won’t be ready by July 29:
“No, Cat Zingano wants to, and we were looking at Cat Zingano, but Cat’s not ready physically. She still has some, she’s been out for awhile because she has some physical issues she was dealing with; she’s not gonna be ready. Oh, she wants the Cyborg fight. She wants it fight. Oh yeah, Cat’s tough, she’s fighter, she’s gritty.”
So we have a sort of confirmation from White that the world’s most dominant female fighter will fight at UFC 214, but with the card already going down next month, it’s far from guaranteed we’ll see Justino in the main event. There simply aren’t many 145-pound or 135-pound women out there willing to take what most would perceive as a one-sided beatdown, even if it dos come with arguably the largest payday and media attention in women’s MMA right now.
But as always White is “working on it,” so fans will just have to wait and see what his efforts produce for the main event of UFC 214.
The last couple of weeks have featured perhaps the most media coverage of Cristiane “Cyborg” Justino’s decorated and controversial MMA career. The former Invicta FC featherweight champion was first littered throughout MMA headlines for her continued discontent with her employers at the UFC, whom she had continuously pleaded with for a title bout against current […]
The last couple of weeks have featured perhaps the most media coverage of Cristiane “Cyborg” Justino’s decorated and controversial MMA career.
The former Invicta FC featherweight champion was first littered throughout MMA headlines for her continued discontent with her employers at the UFC, whom she had continuously pleaded with for a title bout against current Invicta champ Megan Anderson at July 29’s UFC 214 from Anaheim, California.
Then came the UFC fighter retreat and her highly publicized confrontation with women’s strawweight Angela Magana after “Her Majesty” repeatedly mocked her online, which ended with Cyborg charged with battery after she punched Magana and it was caught on video. With Dana White stating the UFC was looking into the “very serious” charges, Cyborg’s fighting future was more up in the air than it ever has been.
And today, we find out that, for whatever reason, Cyborg won’t be battling Anderson, at least not at UFC 214. News came from MMA Fighting that Anderson will take on Invicta newcomer Helena Kolesnyk in the main event of Invicta FC 24 on July 15 from the Scottish Rite Temple in Kansas City, Missouri. Kolesnyk is an unbeaten prospect with a 5-0 (1) record.
Cyborg reacted to the booking by wishing Anderson luck (via MMA Mania):
“I wish Megan good luck. The fact she is fighting an undefeated 5-0 fighter at 145 proves there are women I could have been fighting in the UFC at 145 pounds the entire time I’ve been signed to the promotion instead of undersized girls being forced up a weight class once they’ve suffered a few losses at 135.”
She may have a good point, but at this point it’s still uncertain when Cyborg will fight in the octagon next. The UFC is reportedly looking into her fighting former bantamweight title challenger Cat Zingano at some point this year, but nothing has been made official.
Overall, it’s a mild surprise to see Anderson, who won the Invicta 145-pound title by defeating Charmaine Tweet after Justino vacated it in March to continue pursuing UFC glory, as it appeared an obvious choice without a true top-level female featherweight to fight Cyborg, especially with current women’s featherweight champion Germaine de Randamie refusing to fight her as she ponders a return to bantamweight.
As we’ve seen with Cyborg, nothing ever appears easy in her quest to finally hold a UFC belt, and that picture just got a little cloudier today.
