Five Reasons UFC Ratings Are Tanking In 2017

It’s no secret that the UFC is having a tough run in the first seven months of 2017. After a banner year in 2016 with multiple pay-per-view (PPV) events eclipsing the coveted one-million buy threshold, new owners WME-IMG are finding out just what it’s like to run the world’s biggest MMA promotion in a time […]

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It’s no secret that the UFC is having a tough run in the first seven months of 2017.

After a banner year in 2016 with multiple pay-per-view (PPV) events eclipsing the coveted one-million buy threshold, new owners WME-IMG are finding out just what it’s like to run the world’s biggest MMA promotion in a time of downward-trending PPVs without flagship stars Conor McGregor and Ronda Rousey anywhere close to the octagon.

True, McGregor will return to the ring against Floyd Mayweather, on August 26, but that could be hurting the UFC’s actual numbers more than helping them. We’ll get to that shortly.

Regardless, both the preliminary card television ratings and pay-per-view buyrates for July 8’s UFC 213 from Las Vegas were recently revealed, and the numbers ultimately amounted to some of the most dismal overall viewership turnouts the UFC has ever seen. Now, women’s bantamweight champion Amanda Nunes’ extremely late withdrawal from her championship bout versus Valentina Shevchenko most definitely caused the lack of buys, but the numbers are concerning nonetheless.

Things didn’t get better two weeks later when UFC on FOX 25 aired live from the Nassau Coliseum on July 22. Despite former middleweight champion Chris Weidman securing an emotional headlining win over Kelvin Gastelum in his hometown, the card had the lowest-ever ratings for a UFC on FOX event in overnight ratings, a number that rose to “only” the third-worst of all-time when the time slot spillover numbers for the main event were factored in.

That continued a disturbing decline for big FOX-aired cards in 2017, but those numbers are also simply indicative of the overall trend of the year, where pay-per-view rates have went down drastically in addition to TV-aired events and PPV prelim numbers.

There are several big underlying factors for this sharp and disturbing decline. On the eve of the biggest pay-per-view of the year, let’s take at the five most impactful.

Promoting Only McGregor & Rousey:

The UFC enjoyed their most lucrative two-year stretch in history from 2015-2016, a time when their biggest-ever crossover stars in Rousey and McGregor were winning big fights in dominant fashion. Rousey was being called the most dominant fighter in MMA, and McGregor won both the featherweight and lightweight titles while becoming the sport’s biggest star.

But that time period simply couldn’t be sustained, as Rousey infamously lost the belt to Holly Holm at UFC 193, following it up with another unsuccessful title fight in her 48-second loss to Nunes at 2016’s UFC 207, after which it appears Rousey may never fight in the UFC again.

McGregor is not gone; at least not in the same sense as Rousey. He’s obviously involved in his hyped-up boxing match with Floyd Mayweather, and while the UFC will obviously get a ton of attention and hype from that massive spectacle, it brings up one vital, overarching point – the UFC simply promoted only their top two stars in recent years, and while it clearly worked in that regard, it left them much too dependent on McGregor and Rousey for success, because their other fighters just aren’t bringing in any numbers at all.

If they ever want to get back to the level where they have their big draws and their mid-level stars; say in the time of dominant champions Anderson Silva and Georges St-Pierre where mid-level stars like Rashad Evans and Rampage Jackson could still sell an in-between card for 350-400,000 buys, they’re going to have to diversify their promotional strategy.

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Floyd Mayweather’s Team Recruiting Nate Diaz To Walk Out For McGregor Fight

If Floyd Mayweather’s team has their way, a face very close to Conor McGregor’s career will be walking out with their team when the legendary boxer faces McGregor on August 26 in Las Vegas. That’s according to Jason Lee, a member of Mayweather’s vast entourage, who told TMZ Sports that he’s made a call to […]

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If Floyd Mayweather’s team has their way, a face very close to Conor McGregor’s career will be walking out with their team when the legendary boxer faces McGregor on August 26 in Las Vegas.

That’s according to Jason Lee, a member of Mayweather’s vast entourage, who told TMZ Sports that he’s made a call to Nate Diaz, the UFC bad boy who handed ‘The Notorious’ his sole UFC defeat back in March of last year:

Lee revealed he’s from Stockton, and he’s motivated by what went down between his boy Mayweather and McGregor at the final world tour press conference stop in London two weeks ago, so he’s going to get ahold of the younger Diaz:

“I’m from Stockton, California, and I was just in London with Floyd when the shit went down with Conor. I’m gone make a call to Nate Diaz. I would love to see him walkout with Floyd.”

Mayweather and his team have repeatedly cited the fact that McGregor tapped out to a Diaz choke in their first meeting at UFC 196, pointing to that as evidence that the UFC lightweight champ is a quitter.

But “The Notorious” rebounded well to outlast Diaz in a closely-contested majority decision at August 2016’s UFC 202, avenging his only loss and moving on to dust Eddie Alvarez for the UFC 155-pound title that November. Diaz immediately began calling for a trilogy fight with McGregor after the controversial loss, so he could either want to support a fighter with a common enemy, or turn down the offer because he believes he should be the one fighting the Irish superstar.

Do you think Diaz should walk out with Mayweather in Las Vegas?

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The Official Mayweather vs. McGregor Poster Is Here

Following last weeks both controversial an exhausting world tour, August 26’s Floyd Mayweather vs. Conor McGregor is rapidly approaching from the T-Mobile Arena in Las Vegas. McGregor will attempt to do something no man has ever done, and that’s defeat the 49-0 Mayweather in a boxing ring. And the Irishman will do it without a […]

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Following last weeks both controversial an exhausting world tour, August 26’s Floyd Mayweather vs. Conor McGregor is rapidly approaching from the T-Mobile Arena in Las Vegas.

McGregor will attempt to do something no man has ever done, and that’s defeat the 49-0 Mayweather in a boxing ring. And the Irishman will do it without a true professional boxing fight to his credit, even if his trash talk and pre-fight hype has somehow placed him as roughly a +400 underdog on the quickly shrinking odds, a figure fall smaller than many of Mayweather’s recent opponents who were considered some of the best pugilists in the sport.

That’s a testament to “The Notorious’” sheer ability to promote a fight and get fans believing in him, and it’s obvious that Mayweather has partnered with SHOWTIME Sports to become the biggest name in boxing himself, even if he has been retired for two years. It all leads to a massive co-promotion with the UFC that could legitimately be the biggest combat sports fight of all-time.

With the date just over a month away, SHOWTIME released the official fight poster (not the announcement poster) on Twitter this weekend. Check it out:

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Floyd Mayweather’s “Juicehead” Bodyguard Offers To Take USADA Drug Test

Most mixed martial arts (MMA) fans and media members will most likely agree they are glad that last week’s exhausting Mayweather vs. McGregor world tour is over, as the media spectacle hyping August 26’s boxing super fight from Las Vegas devolved into a contrived circus of off-color and unnecessary back-and-forths plain and simple. Those unadvisable […]

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Most mixed martial arts (MMA) fans and media members will most likely agree they are glad that last week’s exhausting Mayweather vs. McGregor world tour is over, as the media spectacle hyping August 26’s boxing super fight from Las Vegas devolved into a contrived circus of off-color and unnecessary back-and-forths plain and simple.

Those unadvisable gaffs included McGregor’s supposed ongoing racism, claims he denied only to continue making even more crass and specific jokes concerning race, this time while humping the air at Brooklyn’s absolute flop of a press conference. Mayweather, perhaps miffed and looking to do the Irishman one better, did just as bad when he blurted out a homophobic slur at McGregor.

The press event tour did produce some equally memorable moments, however, as many felt the second stop in Toronto pushed the hype into the stratosphere. And much of it was because of McGregor’s golden tongue, as he spit out slick, stinging one-liners that required so little effort that it seemed to bring out the old, seemingly long-gone trash-talking version of Mayweather.

One joke among several that stuck for McGregor was his reference of Mayweather’s muscled bodyguards as ‘juiceheads’ after they ‘formed Voltron’ around him at the Brooklyn conference. One of those security specialists is named Greg La Rosa, and he recently addressed the situation in an interview with Submission Radio (via Bloody Elbow):

“….He looked over at me and the other guy Ray (Jizzy Mack) and he said, ‘look at these two juice heads,’” La Rosa recalled. “So I guess at that point he probably had enough of him, he had to go at me. So I thought it was very, he looked at me and he said, ‘look at these two juice heads,’ and Floyd, I can’t remember what Floyd said after that. Floyd said something after that.”

“So I think he walked away for a bit and then he came back and said some stuff to me like, ‘you’re on juice,’ and I told him right there, I said, ‘no, never,’” he continued. “I said, ‘I’m not’. I said, ‘I’ll do a USADA test right now and I’ll bet you a hundred thousand dollars that I’m not,’ and he said, ‘yeah right, yeah right,’ and I said, ‘I’ll take it right now, I’ll take the blood right after the show.’”

“And it kind of got him like, ‘no way’ and he said, I think he said something along the lines of, ‘this is a real body,’ or something. And then I just told him, I said, ‘you know what, when you’re standing next to me’, I said, ‘put on a shirt cause you’re embarrassing yourself standing next to me’. I figured it would just rattle him up a little bit. That’s all it is for me.”

SHOWTIME Sports

So La Rosa is just trying to get inside McGregor’s head and help Team Money pick up the win in the massive super fight, yet no one has yet to do that in any of his fights in MMA. “The Notorious” is clearly one of the most confident athletes in combat sports, but he is going up against a legendary fighter whom many feel is arguably the greatest boxer of all-time.

La Rosa acknowledged his skills and praised McGregor for his accomplishments in both the cage and in promotion, but overall, he thinks the UFC’s leading name is just out of his league here, and that became clear when he rubbed Mayweather’s head at the final world tour stop in London:

“Conor’s an excellent athlete, he’s an even better promoter, I take my hat off to him,” La Rosa said. “He’s done things in four years that people didn’t even think were possible, so I got nothing negative to say in that aspect. But in terms of getting in Floyd’s head – impossible. I believe the turning point of what showed that he couldn’t get in his head is at the point when he touched his head in London.

“To me, that showed a sign of weakness in Conor because basically, the touch, you’re not supposed to be touching the other guy obviously, and I believe that touch was to try to bring something out of Floyd and he was basically saying, to me anyways, that I can’t do with words, I can’t do with actions, I need to try to do something else here,” he added.

“And even when he touched him, Floyd wasn’t even paying attention. He was on his phone and was just laughing at him, just laughing. He was talking to other people while Conor was doing his bit and I think that was really getting to Conor.”

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Watch Conor McGregor Rub Floyd Mayweather’s Head In London

Despite some highly entertaining and shining moments (mostly on Wednesday’s Toronto stop), both the MMA and boxing worlds can definitely savior the end of this week’s at times cringeworthy Mayweather vs. McGregor world tour spanning four cities and three countries after a plethora of racial and homophobic talk damaged the hype of a bout that […]

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Despite some highly entertaining and shining moments (mostly on Wednesday’s Toronto stop), both the MMA and boxing worlds can definitely savior the end of this week’s at times cringeworthy Mayweather vs. McGregor world tour spanning four cities and three countries after a plethora of racial and homophobic talk damaged the hype of a bout that has already drawn a ton of criticism for being nothing but a massive spectacle.

Of course, yesterday’s final press conference in London was marred by Floyd Mayweather’s colorful choice of slurs thrown at McGregor, but “The Notorious” also provided some lighter moments to make the final stop an at least so-so end to the bizarre, drug-out promotional whirlwind of this week.

One of those was when, despite having UFC President Dana White tasked with stopping him from touching him, he rubbed Mayweather’s shining head during his time on the mic. Watch the hilarious scene via Gifdsports on Twitter:

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Conor McGregor Admits Racial Jokes Struck Out On Mayweather World Tour

It may have provided some entertaining moments and hype-building quips, but overall it’s safe to say the collective combat sports world is glad the four-city, three-country Mayweather vs. McGregor world tour is over. The media whirlwind hit a high note on Wednesday in Toronto where “The Notorious” received a huge pop from the Canadian crowd […]

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It may have provided some entertaining moments and hype-building quips, but overall it’s safe to say the collective combat sports world is glad the four-city, three-country Mayweather vs. McGregor world tour is over.

The media whirlwind hit a high note on Wednesday in Toronto where “The Notorious” received a huge pop from the Canadian crowd as he unleashed all of his best one-liners, which nearly all of hit home with hilarity.

The exact opposite was true of the following day’s stop in Brooklyn, New York, however, where he mockingly addressed accusations of racism earlier in the week with an extremely off-color sexual innuendo before humping the air for his female African American fans:

“Let’s address the race,” McGregor said. “A lot of media seem to be saying I’m against black people. That’s absolutely f*cking ridiculous! Do they not know I’m half black? Yeah, I’m half black from the belly-button down! And just to show that’s squashed, here’s a little present for my beautiful, black, female fans (humps air slowly).”

That scene drew a response from Mayweather, who had previously chose to let McGregor’s supposed racial undertones slide. After the Brooklyn press conference, however, “Money” could no longer keep quiet, and spoke up in support of his diverse team (via MMA Fighting):

“Disrespecting my daughter, disrespecting the mother of my daughter, disrespecting black women, calling black people monkeys is totally disrespectful. I have a diverse team. A diverse staff. And when I was young, I may have said some things I shouldn’t have said because I was young. But you live, you learn and you don’t say those things when you get to a certain age because it’s all about growth and maturity.

“Today, he came out today and did it again…I guess when he gets older he’ll look back and say I probably shouldn’t have said that.”

But “Money” wasn’t squeaky-clean in the whole situation, either, as clapped back at McGregor’s racial comments by making an extremely ill-advised homophobic slur at McGregor during the final press conference stop in London yesterday. That pretty much signaled that the entire world tour had devolved into little more than a spectacle for a fight that was already well past that point in the first place; let’s be honest.

And it appears that McGregor knows it as well, as the ultra-popular UFC champion spoke up at the post-press conference media scrum in London via MacLife on Facebook to admit his racially charged jokes didn’t find a home:

According to the megastar, the jokes didn’t play out like he wanted them to, and he was now going to leave it alone, as most ‘realistic’ people would know he is not a bigot:

“It didn’t really hit right. I’m just gonna stay where it is and leave it out. I know who I am as a person. I think most realistic people can look and know.”

So while “The Notorious” insists that anyone who truly knows him knows he is far from racist, that insistence will obviously be questioned by many after this week.

But even though his words will be dissected and disparaged as being focused on skin color, he cautioned his fans and everyone else to realize Mayweather is supposedly trying to turn this into something bigger than it is to sway fans to his favor:

“You can be fooled by him if you want to be fooled by him,” McGregor said. “You know the man’s character, you know his history. He’s trying to sway the people in his favor. I think it was a cheap, little [play]. … I was trying to address something in my own little way. But whatever. It is what it is. I had fun with it last night. If he feels disrespected, well he’s an idiot and then f*ck him as well.”

Finally, McGregor also offered his belief that the entire press conference tour became a game where people were keeping score, one in which he thought he won all four rounds even if the public opinion varies. With that established, McGregor chose to move on and shift his focus to preparing for what matters most – the fight on August 26:

“It became something different than before, like a battle almost, like a verbal type of battle and people were scoring it. I can’t anticipate something like the way it was, like it was going back and forth. But if you’re gonna do that, then f*ck it, let’s do it. I smoked him four rounds, I believe.

“It’s done now, it’s wrapped up. Let’s get ready to fight.”

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