Five Reasons UFC Ratings Are Tanking In 2017

It’s no secret that the UFC is having a tough run in the first seven months of 2017. After a banner year in 2016 with multiple pay-per-view (PPV) events eclipsing the coveted one-million buy threshold, new owners WME-IMG are finding out just what it’s like to run the world’s biggest MMA promotion in a time […]

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It’s no secret that the UFC is having a tough run in the first seven months of 2017.

After a banner year in 2016 with multiple pay-per-view (PPV) events eclipsing the coveted one-million buy threshold, new owners WME-IMG are finding out just what it’s like to run the world’s biggest MMA promotion in a time of downward-trending PPVs without flagship stars Conor McGregor and Ronda Rousey anywhere close to the octagon.

True, McGregor will return to the ring against Floyd Mayweather, on August 26, but that could be hurting the UFC’s actual numbers more than helping them. We’ll get to that shortly.

Regardless, both the preliminary card television ratings and pay-per-view buyrates for July 8’s UFC 213 from Las Vegas were recently revealed, and the numbers ultimately amounted to some of the most dismal overall viewership turnouts the UFC has ever seen. Now, women’s bantamweight champion Amanda Nunes’ extremely late withdrawal from her championship bout versus Valentina Shevchenko most definitely caused the lack of buys, but the numbers are concerning nonetheless.

Things didn’t get better two weeks later when UFC on FOX 25 aired live from the Nassau Coliseum on July 22. Despite former middleweight champion Chris Weidman securing an emotional headlining win over Kelvin Gastelum in his hometown, the card had the lowest-ever ratings for a UFC on FOX event in overnight ratings, a number that rose to “only” the third-worst of all-time when the time slot spillover numbers for the main event were factored in.

That continued a disturbing decline for big FOX-aired cards in 2017, but those numbers are also simply indicative of the overall trend of the year, where pay-per-view rates have went down drastically in addition to TV-aired events and PPV prelim numbers.

There are several big underlying factors for this sharp and disturbing decline. On the eve of the biggest pay-per-view of the year, let’s take at the five most impactful.

Promoting Only McGregor & Rousey:

The UFC enjoyed their most lucrative two-year stretch in history from 2015-2016, a time when their biggest-ever crossover stars in Rousey and McGregor were winning big fights in dominant fashion. Rousey was being called the most dominant fighter in MMA, and McGregor won both the featherweight and lightweight titles while becoming the sport’s biggest star.

But that time period simply couldn’t be sustained, as Rousey infamously lost the belt to Holly Holm at UFC 193, following it up with another unsuccessful title fight in her 48-second loss to Nunes at 2016’s UFC 207, after which it appears Rousey may never fight in the UFC again.

McGregor is not gone; at least not in the same sense as Rousey. He’s obviously involved in his hyped-up boxing match with Floyd Mayweather, and while the UFC will obviously get a ton of attention and hype from that massive spectacle, it brings up one vital, overarching point – the UFC simply promoted only their top two stars in recent years, and while it clearly worked in that regard, it left them much too dependent on McGregor and Rousey for success, because their other fighters just aren’t bringing in any numbers at all.

If they ever want to get back to the level where they have their big draws and their mid-level stars; say in the time of dominant champions Anderson Silva and Georges St-Pierre where mid-level stars like Rashad Evans and Rampage Jackson could still sell an in-between card for 350-400,000 buys, they’re going to have to diversify their promotional strategy.

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Floyd Mayweather’s Team Recruiting Nate Diaz To Walk Out For McGregor Fight

If Floyd Mayweather’s team has their way, a face very close to Conor McGregor’s career will be walking out with their team when the legendary boxer faces McGregor on August 26 in Las Vegas. That’s according to Jason Lee, a member of Mayweather’s vast entourage, who told TMZ Sports that he’s made a call to […]

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If Floyd Mayweather’s team has their way, a face very close to Conor McGregor’s career will be walking out with their team when the legendary boxer faces McGregor on August 26 in Las Vegas.

That’s according to Jason Lee, a member of Mayweather’s vast entourage, who told TMZ Sports that he’s made a call to Nate Diaz, the UFC bad boy who handed ‘The Notorious’ his sole UFC defeat back in March of last year:

Lee revealed he’s from Stockton, and he’s motivated by what went down between his boy Mayweather and McGregor at the final world tour press conference stop in London two weeks ago, so he’s going to get ahold of the younger Diaz:

“I’m from Stockton, California, and I was just in London with Floyd when the shit went down with Conor. I’m gone make a call to Nate Diaz. I would love to see him walkout with Floyd.”

Mayweather and his team have repeatedly cited the fact that McGregor tapped out to a Diaz choke in their first meeting at UFC 196, pointing to that as evidence that the UFC lightweight champ is a quitter.

But “The Notorious” rebounded well to outlast Diaz in a closely-contested majority decision at August 2016’s UFC 202, avenging his only loss and moving on to dust Eddie Alvarez for the UFC 155-pound title that November. Diaz immediately began calling for a trilogy fight with McGregor after the controversial loss, so he could either want to support a fighter with a common enemy, or turn down the offer because he believes he should be the one fighting the Irish superstar.

Do you think Diaz should walk out with Mayweather in Las Vegas?

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Video: Nate Diaz Stockton Slaps A Rock Star

Seemingly holding out for a massive third match-up with Conor McGregor, Nate Diaz isn’t interested in fighting anyone else in the UFC. And he’s obviously willing to wait it out until he gets just that, but that doesn’t mean he ins’t going to enjoy the spoils of his fame in the meantime. Diaz has stayed […]

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Seemingly holding out for a massive third match-up with Conor McGregor, Nate Diaz isn’t interested in fighting anyone else in the UFC.

And he’s obviously willing to wait it out until he gets just that, but that doesn’t mean he ins’t going to enjoy the spoils of his fame in the meantime. Diaz has stayed in the headlines for one reason or another, and even though he was slapped by a million-dollar lawsuit by his former agents, he turned the tables with his own yesterday.

Tool lead vocalist and Brazilian jiu-jitsu purple belt Maynard Keenan visited Diaz at his home base prior to a concert of theirs in Sacramento this Friday, and the singer requested and received a version of the “Stockton Slap” form Diaz in a video he posted to Instagram (via Bloody Elbow):

Diaz said he didn’t want to do it, yet Keenan was clearly adamant he wanted to find out what the Stockton Slap was. This version wasn’t the one we’ve seen Diaz hit McGregor and other world-class fighters with in the Octagon, however.

Diaz is clearly benefitting from his record-setting rivalry with McGregor that resulted in two of the best-selling UFC pay-per-view events of all-time in UFC 196 and UFC 202 last year, but the UFC could certainly use a name like him as they look to climb out of the funk that has shrouded the beginning of 2017 like a noxious fog.

There’s only one fight on Diaz’ mind, however, so when McGregor does return to the UFC if he does, a third fight with Diaz for the belt is one of and perhaps the biggest fight the UFC could schedule.

Until then, Diaz is staying busy with his legions of fans across the globe.

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Nate Diaz Slapped With Lawsuit By Former Agents

Nate Diaz may have made the biggest payday of his career for his majority decision loss to Conor McGregor at last August’s UFC 202, but apparently his former agent is still trying to get his cut. That’s according to a recent report from TMZ Sports, who revealed that Diaz’ former representation The Ballengee Group, who filed […]

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Nate Diaz may have made the biggest payday of his career for his majority decision loss to Conor McGregor at last August’s UFC 202, but apparently his former agent is still trying to get his cut.

That’s according to a recent report from TMZ Sports, who revealed that Diaz’ former representation The Ballengee Group, who filed a lawsuit in District Court seeking more than $1 million in damages from the fan favorite Stockton slugger:

“The Ballengee Group filed a lawsuit in District Court in Dallas claiming they had worked with Nate since 2014 and hammered out deals on several big fights including Rafael Dos Anjos, Michael Johnson and the first McGregor fight at UFC 196.

But Ballengee claims things got icy between the two sides in July 2016 — right after sealing the deal for Nate to fight Conor at UFC 202 in August.

Ballengee claims Nate “unexpectedly” fired them — and never paid them their cut for the UFC 202 fight, which was reportedly the biggest UFC pay-per-view ever at the time.

According to the suit, filed by attorney Jason Friedman, Ballengee is demanding more than $1 MILLION in damages.”

Ouch. We’ll wait and see if the lawsuit actually has legs and Diaz’ firing was justified, but with his octagon return currently unknown and looking more uncertain with each day, the younger Diaz may find himself fighting again.

Of course, that’s what UFC fans want, but it’s something Diaz has shown little interest in save for a trilogy match with McGregor after believing himself to have won the rematch at UFC 202.

That’s an entirely plausible possibility if and when McGregor does return to MMA after his lucrative boxing match with Floyd Mayweather on August 26, as there probably isn’t much bigger of a fight the UFC could book than McGregor vs. Diaz III for the 155-pound championship.

We’ll see if Diaz will have to pay up his old agents, but if he gets his desired third fight with McGregor, he’ll be able to afford it.

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Nate Diaz Thinks New UFC Owners Don’t Have A Plan

By now with four months of 2017 having past, it’s probably safe to say that the UFC has seen an early-year drought like the one they are currently mired in since, well, maybe ever. The supposedly big pay-per-view (PPV) cards are way down, and television ratings have followed despite the exciting, action-packed cards that have taken

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By now with four months of 2017 having past, it’s probably safe to say that the UFC has seen an early-year drought like the one they are currently mired in since, well, maybe ever.

The supposedly big pay-per-view (PPV) cards are way down, and television ratings have followed despite the exciting, action-packed cards that have taken place most recently. That doesn’t seem to matter, as the UFC’s lack of truly top stars has many fans and media members pointing to the inexperience – and some would even say lack of urgency – in booking fights that a wide variety of fans are willing to tune in and even pay for.

One star who echoes that sentiment is longtime UFC veteran Nate Diaz, who opened up on the currently sad state of the UFC in his special interview on ‘The MMA Hour’ with Ariel Helwani this week. Diaz, who revealed he’s most likely taking the rest of 2017 off, touched on his perspective that previous UFC owners Lorenzo and Frank Fertitta, along with a motivated Dana White, had much more of a concrete plan and vision for the future when they ran the promotion:

“Honestly, I think that Dana and Lorenzo, they had plots, they had a lot of stuff. This is just my thoughts on it; I could be wrong. I think they had a lot figured out. I think they had a plan for everything that would happen, you know? If this guy won, they were gonna do this in the future, if this guy won, they were gonna do this and this. I think they had a long, drawn-out plan, I think they planned ahead, and I think since the company was bought, I think they’re just kind of letting everything linger a little bit, and they’re not as stressed out as Dana and Lorenzo were. That’s just my thought, they’re kind of just, I’m wondering if they’re waiting for shit to go down in flames so they can do a massive pickup, which is probably happening now with us, they’re starting rumors that we’re fighting. So, I don’t know.”

Asked by Helwani to elaborate on just what this ‘massive pickup’ may be, Diaz clarified he didn’t expect them to buy the UFC back, but rather that the new UFC owners were sitting back winging it until they finally decide they have to make something big happen to justify their massive purchase:

“No, I‘m saying I think that Dana and Lorenzo, I think that they knew what we’re doing. I think the guys now are just kind of owning it and sitting back. They didn’t have as many plans as Lorenzo and Dana; they were ready for everything, I believe. But I think right now they’re just winging it, letting it sit, and I think when it’s going down, they’re going to be like, ‘we need something big happen.’ Who knows, maybe something major is gonna happen; I don’t know.”

Diaz then touched on his view of new UFC owner Ari Emanuel, revealing that he was on good terms with the hidden shot-caller after he had approached he and his brother to discuss their interests in their oft-discussed love for triathlons and a vegan diet:

“We’re cool. I met the owner and UFC exec – what’s his name? Ari? Me and my brother met him, he was real nice, real cool; he came up to us talking about races, and our nutrition and stuff. He had a lot of questions, so it was cool that we knew who were and was like, interested in the situation, so we’re all cool; everything’s all good with us. We haven’t talked much, but we’re pretty cool as of right now.”

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Poll: Should Nate Diaz Fight Tony Ferguson?

Yesterday (Wed., May 3, 2017) Nate Diaz set the MMA world afire with his lengthy interview on a special episode of “The MMA Hour” with Ariel Helwani. Diaz had much to say about a litany of topics from the new UFC owners to Conor McGregor’s long-rumored boxing match with Floyd Mayweather, but the most disappointing

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Yesterday (Wed., May 3, 2017) Nate Diaz set the MMA world afire with his lengthy interview on a special episode of “The MMA Hour” with Ariel Helwani.

Diaz had much to say about a litany of topics from the new UFC owners to Conor McGregor’s long-rumored boxing match with Floyd Mayweather, but the most disappointing part of the entertaining segment, at least for his legions of fans, was when Diaz revealed he would be taking the rest of the year off to participate in his beloved triathlons, as the UFC hadn’t made him an offer high enough to come back.

He also detailed how he had initially accepted but ultimately turned down a bout with Tony Ferguson at July 8’s UFC 213, citing a number of reactions from fans online. Diaz understandably wants his rubber match with McGregor and the highly lucrative purse that comes with it, and it’s plain to see why from his point of view. He’s the only man to defeat McGregor in the octagon and did so by submission, and his one loss to “The Notorious” came in a close majority decision.

So it doesn’t make much sense for him to fight the surging Ferguson, who is a dangerous opponent who brings only a small piece of the hype and attention that a potentially record-setting bout with McGregor would. No matter what, the UFC needs stars for its big summer run, and it could make sense for them to just pay the piper and get Diaz in the octagon.

That doesn’t look like it’s happening, however. Should he have agreed to fight Ferguson?

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